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Agile Computing Authors: Elizabeth White, Liz McMillan, Pat Romanski, Reinhard Brandstädter, Jeev Trika

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goviral presenta i primi 100 brands per contenuti video

Secondo il nuovo global report di goviral, la principale rete di distribuzione video per i brands, Red Bull detiene la miglior strategia per i social video,.

Il primo Equity Report sui Social Video elenca I 100 migliori brands per contenuti nel 2012. L'Energy drink di Red Bull sconfigge i giganti tecnologici Google (2°) e Samsung (5°), con Apple e Microsoft rispettivamente al numero 11 e 37, che non riescono a essere nella top ten.

L'Equity Report sui Social Video di goviral esamina come i brands internazionali utilizzano i loro contenuti video come parte integrante della loro strategia di marketing. I brands sono stati valutati in base al volume dei contenuti prodotti, al numero totale di visualizzazioni e al coinvolgimento degli utenti basato sui contenuti caricati su YouTube, Vimeo e Facebook nel 2012. goviral ha quindi utilizzato il suo expertise per i brand contents per valutare la qualità, gli obiettivi, l'innovazione e l’interesse dell'audience prima di calcolare l'"equity score" finale per i social video.

Risultati principali dell'Equity Report sui Social Video di goviral:

  • I Luxury Fashion brands hanno successo con Prada (7o), Burberry (16o) e Louis Vuitton (18o), tutte tra le prime 20 per gli alti punteggi legati alla misurazione dell’engagement
  • Nella battaglia fra i brands automobilistici, BMW è stata la prima al 12o posto, davanti a VW (13o), Mercedes Benz (15o), Toyota (20o) e Porsche (22o)
  • I brands di prodotti alcoolici non hanno avuto un grosso impatto , con Smirnoff (90o), Corona (93o) e Jack Daniels (99o) tutti in fondo alla classifica
  • Visa dimostra di essere un'eccezione nel settore finanziario. Al 24o posto, ha tratto un enorme vantaggio da un programma video ‘aggressivo’ per sponsorizzare i Giochi Olimpici
  • Solo il 15% dei Brands detiene dei canali ufficiali su Vimeo, mentre la maggior parte si affida unicamente a YouTube per diffondere i propri contenuti

I brands valutati sono stati scelti dal rapporto Best Global Brands 2012 di Interbrand, aggiungendo Red Bull e Old Spice (6o), che secondo goviral utilizzano i video in modo molto trascinante e coinvolgente.

Equity Report sui Social Video di goviral 2012: le Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

"I risultati dell'Equity Report sui Social Video di goviral dimostrano che, quando si prendono in considerazione i contenuti dei brands, la fortuna aiuta gli audaci", ha affermato Mads Holmen, Planning Director di goviral. "Brands come Red Bull, Old Spice e Nike amano il rischio, e distruggono costantemente ciò che si prevede dia origine alle conversazioni pianificate. Una strategia efficace per i social video riesce a portare il brand oltre il prodotto, creando quell'esperienza che consumatori vogliono veramente condividere e avere".

Per un elenco completo, visitare il sito goviral.com

Note ai redattori:

L'Equity report sui Social Video di goviral è stato realizzato nel settembre 2012, analizzando i contenuti delle marche Interbrand 2012, con l'aggiunta di Red Bull e Old Spice. I fattori presi in considerazione sono stati:

  • Il volume dei contenuti prodotti e distribuiti (numero di video e lunghezza totale in minuti), in tutti i principali canali globali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il totale delle visualizzazioni per tutti i video in ognuno dei principali canali internazionali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il coinvolgimento, valutato in base al numero di "Mi piace" e di commenti per tutti i video compresi nella valutazione
  • Il numero di abbonati ai principali canali internazionali e ufficiali di YouTube
  • La graduatoria Goviral, che prende in considerazione qualità, utilizzazione dei video sui siti web delle marche, la creatività, l'innovazione e il feedback dell'audience

Informazioni su goviral

goviral è leader a livello mondiale nella distribuzione di contenuti video brandizzati su larga scala e garantisce audience e numero di visualizzazioni con modello di pricing legato alle views. La società ha una copertura internazionale con oltre 40.000 partner editoriali su 16 categorie in oltre 90 paesi. goviral ha uffici a Londra, New York, Parigi, Milano, Copenaghen, Monaco di Baviera, Stoccolma, Oslo e Madrid. AOL ha acquisito goviral nel gennaio 2011.

Informazioni su AOL Inc.

AOL Inc. (NYSE: AOL) è una società impegnata a innovare, crescere e investire continuamente in brands ed esperienze che informano, intrattengono e connettono tutto il mondo. Patria simbolica di un’insieme di brands di livello mondiale, AOL crea contenuti originali che coinvolgono l'audience sia su scala locale che internazionale. AOL aiuta gli esperti di marketing a mettersi in contatto con l'audience attraverso soluzioni pubblicitarie digitali efficaci e coinvolgenti

Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido.

Translated infographic available at www.goviral.com/sve100

Galleria Fotografica/Multimediale Disponibile: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=it

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