Welcome!

Agile Computing Authors: LeanTaaS Blog, Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White

News Feed Item

goviral révèle les 100 meilleures marques en matière de contenu de marque

Red Bull dispose de la meilleure stratégie en matière de vidéo sociale, selon un nouveau rapport mondial publié par goviral, le premier réseau de distribution de contenu vidéo de marque.

Le premier rapport Social Video Equity de goviral établit la liste des 100 marques les plus puissantes en matière de contenu de marque en 2012. La boisson énergétique Red Bull bat les géants technologiques Google (2ème) et Samsung (5ème), tandis qu’Apple et Microsoft ne figurent même pas dans les dix premières places, arrivant respectivement en 11ème et 37ème places.

Le rapport Social Video Equity de goviral explore comment les marques internationales utilisent le contenu vidéo r dans le cadre de leur stratégie marketing. Les marques ont été auditées en fonction du volume, du nombre total de visualisations et de l’engagement pour le contenu publié sur YouTube, Vimeo et Facebook en 2012. goviral a alors utilisé son expertise en matière de contenu de marque pour évaluer la qualité, l’intention, l’innovation et la pertinence pour le public avant de calculer son score final d’équité sociale vidéo.

Les principales conclusions du rapport Social Video Equity de goviral sont :

  • Les marques de mode de luxe arrivent en tête avec Prada (7ème), Burberry (16ème) et Louis Vuitton (18ème) qui figurent toutes dans les vingt premières places du classement du fait de scores d’engagement élevés
  • Dans la bataille des marques automobiles, BMW arrive 12ème, devant VW (13ème), Mercedes Benz (15ème), Toyota (20ème) et Porsche (22ème)
  • Les marques d’alcools ont eu un impact peu prononcé, avec Smirnoff (90ème), Corona (93ème) et Jack Daniels (99ème) qui terminent toutes en fin de classement
  • Visa fait figure d’exception à la norme dans le secteur financier. Se classant en 24èmeposition, elle a largement bénéficié d’un programme offensif de contenu vidéo pour son parrainage des Jeux Olympiques
  • Seules 15 % des marques disposent de chaînes officielles sur Vimeo, la majorité d’entre elles comptant uniquement sur YouTube pour héberger leurs contenus

Les marques évaluées ont été extraites du rapport Best Global Brands de 2012 d’Interbrand, auxquelles ont été ajoutées Red Bull et Old Spice (6ème) qui, selon goviral, font une utilisation de la vidéo très percutante et engageante.

Rapport Social Video Equity 2012 de goviral – Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

« Les résultats du rapport Social Video Equity de goviral prouvent que, lorsqu’il s’agit de contenu de marque, la chance sourit aux audacieux », a déclaré Mads Holmen, directeur du Planning chez goviral. « Les marques telles que Red Bull, Old Spice et Nike aiment prendre des risques, bousculant constamment ce qui est attendu pour déclencher des conversationset apporter de la valeur aux utilisateurs. Une stratégie efficace en matière de vidéo sociale peut élever une marque au-delà du produit, créant une expérience à laquelle les consommateurs souhaitent vraiment participer ».

Pour consulter la liste complète, veuillez visiter goviral.com

Notes aux rédacteurs :

Le rapport Social Video Equity de goviral a été réalisé en septembre 2012, il analyse le contenu des marques Interbrand 2012, auxquelles ont été ajoutées Red Bull et Old Spice. Les facteurs évalués comprennent :

  • Le volume du contenu produit et distribué (nombre de vidéos et durée totale en minutes) sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • Le nombre total de vidéos regardées sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • L’engagement, composé du nombre total de « Likes » et de « Comments » pour toutes les vidéos incluses dans l’audit
  • Le nombre d’abonnés à la chaîne mondiale principale et à la chaîne officielle sur YouTube
  • Le classement de goviral tient compte de la qualité du compte, de l’utilisation de la vidéo sur le site Web de la marque, de la créativité et de l’innovation ainsi que de la pertinence pour le public

À propos de goviral

goviral est la première plateforme mondiale de distribution de contenu vidéo de marque, garantissant des audiences et des visualisations de vidéos sur la base d’un paiement au clic. La société jouit d’une couverture mondiale avec plus de 40 000 partenaires éditeurs classés en 24 thématiques et dans plus de 90 pays. goviral dispose de bureaux à Londres, New York, Paris, Milan, Copenhague, Munich, Stockholm, Oslo et Madrid. AOL a racheté goviral en janvier 2011.

À propos d’AOL Inc.

AOL Inc. (NYSE : AOL) est une société de marques qui s’est engagée à continuellement innover, croître et investir dans des marques et des expériences qui informent, divertissent et connectent le monde. AOL, qui regroupe une collection de marques internationales de grande qualité, crée des contenus originaux qui engagent les publics tant sur une échelle locale que globale. Nous aidons les marques à connecter ces publics par l’intermédiaire de solutions de publicité efficaces et engageantes.

Translated infographic available at www.goviral.com/sve100

Photos/Galerie multimédia disponibles: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=fr

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...