Welcome!

Agile Computing Authors: Pat Romanski, Shelly Palmer, Glenda Sims, Paul Simmons, APM Blog

News Feed Item

goviral révèle les 100 meilleures marques en matière de contenu de marque

Red Bull dispose de la meilleure stratégie en matière de vidéo sociale, selon un nouveau rapport mondial publié par goviral, le premier réseau de distribution de contenu vidéo de marque.

Le premier rapport Social Video Equity de goviral établit la liste des 100 marques les plus puissantes en matière de contenu de marque en 2012. La boisson énergétique Red Bull bat les géants technologiques Google (2ème) et Samsung (5ème), tandis qu’Apple et Microsoft ne figurent même pas dans les dix premières places, arrivant respectivement en 11ème et 37ème places.

Le rapport Social Video Equity de goviral explore comment les marques internationales utilisent le contenu vidéo r dans le cadre de leur stratégie marketing. Les marques ont été auditées en fonction du volume, du nombre total de visualisations et de l’engagement pour le contenu publié sur YouTube, Vimeo et Facebook en 2012. goviral a alors utilisé son expertise en matière de contenu de marque pour évaluer la qualité, l’intention, l’innovation et la pertinence pour le public avant de calculer son score final d’équité sociale vidéo.

Les principales conclusions du rapport Social Video Equity de goviral sont :

  • Les marques de mode de luxe arrivent en tête avec Prada (7ème), Burberry (16ème) et Louis Vuitton (18ème) qui figurent toutes dans les vingt premières places du classement du fait de scores d’engagement élevés
  • Dans la bataille des marques automobiles, BMW arrive 12ème, devant VW (13ème), Mercedes Benz (15ème), Toyota (20ème) et Porsche (22ème)
  • Les marques d’alcools ont eu un impact peu prononcé, avec Smirnoff (90ème), Corona (93ème) et Jack Daniels (99ème) qui terminent toutes en fin de classement
  • Visa fait figure d’exception à la norme dans le secteur financier. Se classant en 24èmeposition, elle a largement bénéficié d’un programme offensif de contenu vidéo pour son parrainage des Jeux Olympiques
  • Seules 15 % des marques disposent de chaînes officielles sur Vimeo, la majorité d’entre elles comptant uniquement sur YouTube pour héberger leurs contenus

Les marques évaluées ont été extraites du rapport Best Global Brands de 2012 d’Interbrand, auxquelles ont été ajoutées Red Bull et Old Spice (6ème) qui, selon goviral, font une utilisation de la vidéo très percutante et engageante.

Rapport Social Video Equity 2012 de goviral – Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

« Les résultats du rapport Social Video Equity de goviral prouvent que, lorsqu’il s’agit de contenu de marque, la chance sourit aux audacieux », a déclaré Mads Holmen, directeur du Planning chez goviral. « Les marques telles que Red Bull, Old Spice et Nike aiment prendre des risques, bousculant constamment ce qui est attendu pour déclencher des conversationset apporter de la valeur aux utilisateurs. Une stratégie efficace en matière de vidéo sociale peut élever une marque au-delà du produit, créant une expérience à laquelle les consommateurs souhaitent vraiment participer ».

Pour consulter la liste complète, veuillez visiter goviral.com

Notes aux rédacteurs :

Le rapport Social Video Equity de goviral a été réalisé en septembre 2012, il analyse le contenu des marques Interbrand 2012, auxquelles ont été ajoutées Red Bull et Old Spice. Les facteurs évalués comprennent :

  • Le volume du contenu produit et distribué (nombre de vidéos et durée totale en minutes) sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • Le nombre total de vidéos regardées sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • L’engagement, composé du nombre total de « Likes » et de « Comments » pour toutes les vidéos incluses dans l’audit
  • Le nombre d’abonnés à la chaîne mondiale principale et à la chaîne officielle sur YouTube
  • Le classement de goviral tient compte de la qualité du compte, de l’utilisation de la vidéo sur le site Web de la marque, de la créativité et de l’innovation ainsi que de la pertinence pour le public

À propos de goviral

goviral est la première plateforme mondiale de distribution de contenu vidéo de marque, garantissant des audiences et des visualisations de vidéos sur la base d’un paiement au clic. La société jouit d’une couverture mondiale avec plus de 40 000 partenaires éditeurs classés en 24 thématiques et dans plus de 90 pays. goviral dispose de bureaux à Londres, New York, Paris, Milan, Copenhague, Munich, Stockholm, Oslo et Madrid. AOL a racheté goviral en janvier 2011.

À propos d’AOL Inc.

AOL Inc. (NYSE : AOL) est une société de marques qui s’est engagée à continuellement innover, croître et investir dans des marques et des expériences qui informent, divertissent et connectent le monde. AOL, qui regroupe une collection de marques internationales de grande qualité, crée des contenus originaux qui engagent les publics tant sur une échelle locale que globale. Nous aidons les marques à connecter ces publics par l’intermédiaire de solutions de publicité efficaces et engageantes.

Translated infographic available at www.goviral.com/sve100

Photos/Galerie multimédia disponibles: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=fr

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.