Welcome!

Agile Computing Authors: Kevin Benedict, Jyoti Bansal, Yeshim Deniz, Mehdi Daoudi, Elizabeth White

News Feed Item

goviral präsentiert die 100 erfolgreichsten Marken beim Einsatz von Markeninhalten

Einer aktuellen globalen Studie zufolge, die vom führenden Distributionsnetz für Markenvideoinhalte, goviral, in Auftrag gegeben wurde, setzt Red Bull die erfolgreichste Social-Video-Strategie um.

Der erste goviral Social Video Equity Report enthält eine Rangliste der 100 erfolgreichsten Marken des Jahres 2012 beim Einsatz von Markeninhalten. Der Energiedrink-Hersteller Red Bull konnte sich gegen die Technologie-Giganten Google (2. Platz) und Samsung (3. Platz) behaupten, während Apple und Microsoft mit den Plätzen 11 bzw. 37 die Top 10 verfehlten.

Der Social Video Equity Report goviral untersuchte den Einsatz von Videoinhalten durch globale Marken im Rahmen ihrer Markenstrategie. Dabei wurden für die einzelnen Marken das Volumen, die Gesamtzahl der Abrufe und die Benutzerinteraktion für alle Inhalte erfasst, die während des Jahres 2012 auf YouTube, Vimeo und Facebook hochgeladen wurden. goviral hat dann auf der Basis seiner Kompetenz auf dem Gebiet der Markeninhalte Qualität, Zweck, Innovation und Zielgruppenrelevanz ausgewertet und die Gesamtpunktzahl errechnet.

Es folgen einige der wichtigsten Ergebnisse des goviral Social Video Equity Report:

  • Die Luxusmode-Marken Prada (7. Platz), Burberry (16. Platz) und Louis Vuitton (18. Platz) erreichten durch hohe Punktzahlen bei der Benutzerinteraktion sehr gute Platzierungen in den Top 20.
  • Im Wettkampf der Automarken landete BMW auf einem hervorragenden 12. Platz und zog damit an VW (13. Platz), Mercedes-Benz (15. Platz), Toyota (20. Platz) und Porsche (22. Platz) vorbei.
  • Alkoholmarken mussten sich hingegen mit den unteren Rängen zufrieden geben: Smirnoff (90. Platz), Corona (93. Platz) und Jack Daniels (99. Platz) gehörten zu den Schlusslichtern.
  • Visa erwies sich innerhalb der Finanzbranche als Sonderfall. Das Unternehmen erreichte den 24. Platz und konnte erheblich von seinem aggressiven Videoinhalteprogramm im Kontext seiner Rolle als Olympia-Sponsor profitieren.
  • Nur 15 Prozent der Marken unterhalten offizielle Channels auf Vimeo. Die Mehrzahl setzt beim Hosting von Inhalten ausschließlich auf YouTube.

Die untersuchten Marken wurden anhand des Best Global Brands Report 2012 von Interbrand ausgewählt, ergänzt von Red Bull und Old Spice (6. Platz), die nach Einschätzung von goviral in höchst wirksamer und attraktiver Weise von Videoinhalten Gebrauch machen.

Die Top 10 des Social Video Equity Report 2012

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

„Die Ergebnisse des Social Video Equity Report von goviral zeigen, dass ein mutiger Einsatz von Markeninhalten belohnt wird“, berichtet Mads Holmen, Planning Director, goviral. “Red Bull, Old Spice und Nike sind risikofreudige Marken, die ihre Zielgruppen immer wieder aufs Neue überraschen und auf diese Weise konstant Gesprächsthema bleiben. Eine effiziente Social-Video-Strategie kann eine Marke über das Produkt hinaus wachsen lassen und ein Erlebnis schaffen, an dem die Verbraucher unbedingt teilhaben wollen.“

Die vollständige Rangliste finden Sie unter goviral.com

Hinweise für Redakteure:

Der goviral Social Video Equity Report wurde im September 2012 erstellt und analysiert die Inhalte der Interbrand 2012-Marken sowie Red Bull und Old Spice. Die ausgewerteten Faktoren waren:

  • das Gesamtvolumen der produzierten und publizierten Inhalte (Anzahl der Videos und Gesamtlänge in Minuten) der wichtigsten globalen und offiziellen Channels auf YouTube, Vimeo, Dailymotion und Facebook
  • die Gesamtabrufe aller Videos über die wichtigsten globalen und offiziellen Channels auf YouTube, Vimeo, Dailymotion und Facebook
  • Benutzerinteraktion wie das Anklicken des Gefällt-mir-Buttons und Kommentare für alle untersuchten Videos
  • Abonnenten der wichtigsten globalen und offiziellen YouTube-Channels
  • goviral-Ranking anhand der Kriterien Qualität, Videonutzung auf der Markenwebsite, Kreativität, Innovation und Zielgruppenrelevanz

Über goviral

goviral ist der weltweit führende Distributor von Markenvideoinhalten für garantierte Zielgruppen und Videoabrufe mit Abrechnung auf Pay-for-Click-Basis. Das Unternehmen verfügt über eine weltweite Präsenz mit über 40.000 Publishing-Partner in 16 wichtigen Branchen und mehr als 90 Ländern. goviral unterhält Niederlassungen in London, New York, Paris, Mailand, Kopenhagen, München, Stockholm, Oslo und Madrid. goviral wurde von AOL im Januar 2011 übernommen.

Über AOL Inc.

Das Markenunternehmen AOL Inc. (NYSE: AOL) engagiert sich langfristig in den Bereichen Innovation, Wachstum und Investitionen in Marken und Angebote, die die Welt informieren, unterhalten und verbinden. AOL besitzt ein erstklassiges Markenportfolio und produziert attraktive Inhalte, die ein lokales und globales Publikum erreichen. Mit wirksamen und ansprechenden digitalen Werbelösungen verbinden wir Vermarkter mit ihren jeweiligen Zielgruppen.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

Translated infographic available at www.goviral.com/sve100

Fotos/Multimedia-Galerie verfügbar unter: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=de

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.