Click here to close now.

Welcome!

Web 2.0 Authors: Adrian Bridgwater, Liz McMillan, Elizabeth White, Wayne Lam, Dana Gardner

Related Topics: Web 2.0

Web 2.0: Article

i-Technology Blog: Welcome to the New "Golden World" of Web 2.0 and Beyond

"Come on in, the Web 2.0 water's fine."

We tend to forget that 'There's nothing new, except that there's nothing new.' Most especially we tend to forget that human beings have been processing new experiences in terms of old ones for millennia. Permit me to give you an example...

Many commentators, analysts, executives, and software developers so far this year - as I write we are past midsummer's day, so the period I am thinking of is now just over half a year long - have been processing the arrival of what has been dubbed "Web 2.0" with sage prudence born of having seen Web 2.0's bubble-like characteristics once before, with Web 1.0...and having gotten burned. That the VC community is showing no such prudence, to these people, is evidence enough of recidivism. Old ways die hard, especially old ways that at one point enriched an entire galaxy of talented individuals, go-for-it angels, risk-savvy institutions, and even massive hedge funds beyond their wildest dreams.

Clearly, then, it has to be Deja Vu All Over Again? And indeed, this time round, the bubble looked like it was swelling up so fast that people immediately have begun standing in line to burst it pre-emptively and save it from ending in tears a second time. Already by January 16, for example, the highly articulate and thoughtful Web designer-cum-thought leader Jeffrey Zeldman had already written and article bemoaning the motivation behind the coiners of "Web 2.0" as disingenuous at best and downright scurrilous at worst. His solution? Boycott the term entirely and leapfrog straight over the O'Reilly lobby's neologism...into "Web 3.0."

But here's the thing. What I shall term the "Web 2.0 Terminology Debate" is - just as Zeldman suggests - a huge diversion. (Whether it is a delberate misdirection I doubt; so I would beg to differ with him on that particular point.) But it is not a diversion from the metriciousness of the new Web: on the contrary, it is a diversion from its awesome and disruptive power, and from its quite bewildering, almost terminal velocity.

Forgive the emphasis. I dont mean to insult your intelligence, and mean nothing by it save a desire to let there be not one susurrus of a soubt as to what I am saying here. I am contending nothing less than that today, if you open your mind to it anyway, is the beginning of the rest of your life. Not just your Web life, but your life per se. For what Tim O'Reilly and the conference die-hards that cluster around him are in danger of blinding everyone to is that the primary characteristic of Web 2.0 is not that it is undergirded by RSS or OPML or AJAX but that it is a precursor of "Life 2.0" - and that is a much. much bigger deal.

You may wish to apply a discount factor to what you read in this blog, knowing that Internet technologies are where i have parked my head, my heart, and my entire livelihood and therefore I may be counted upon to favor a techno-oriented view of life. Or you may wish to apply a discount factor because, never mind i-Technology commentators like Jeremy Geelan and never mind i-Technologists like Dave Winer, Tim Bray, Adam Bosworth et al, all would-be discoverers are prone to over-praise what is new. (It is said that the first men to visit America believed that they had accidentally found Paradise, a second Garden of Eden. In the narrative of his third voyage, for example, Christopher Columbus wrote: 'For I believe that the earthly Paradise lies here,' and fifty years later the French essayist Michel de Montaigne was even more effusive: "In my opinion what we actually see in these nations "surpasses all the pictures which the poets have drawn of the Golden Age...")

But discount or no discount, you will not prevent my writing and speaking...and above all doing...on the premiss that 2006 has indeed seen the arrival of a new "Golden World," the world of Flickr and Basecamp, of Pandora and script.aculo.us - and that is before you even start to look at the "still, small voice" of socially innovative start-ups that are mushrooming all over the Web and won't hit the radar screens of most of us till 2007...unless of course Google gets there first and releases them tomorrow, which no one should ever rule out! ;-)


Those involved in such vanguard activities are, by definition, futurists. They are activists whose mind, body, and soul sometimes is committed to what I call "Futures Doing." It is a concept I first pioneered 16 years ago, since it occured to me that one sure way to bring about a better 21st century was to use the final decade of the 20th century to help make sure that  it was better by doing something towards it, right then and there. ("Lead-in time" being a powerful concept that any journalist knows in his bone marrow is essential.)

If "Futures Doing" seems too abstruse too you, too Geelanesque, then think instead of a social activist like Ghandi, whose quiet philosophy undergirded social change on a massive scale, and who taught people to be the change they seek, a principle that to this day flourishes in grassroots online/offline communities such as the one presently under the stewardship of Sir John Whitmore, Christopher Cooke, Nick-Hart Williams, and others.

"You must be the change you wish to see in the world," Ghandi wrote. But, just in case that doesn't resonate with you sufficiently, or sounds too existential, let me put it another way: the best way to bring about a better future is to help invent it. He who rejects change, they say, is the architect of decay - since the only human institution that rejects progress is the cemetery. Seek instead to be the architect of change, and when better than now to architect a better world, intermediated by a better Web?

That, in my view, is the power of this "AJAX Moment," this "Web 2.0" window of opportunity. For you, for me, for him over there, for us all. A billion people online may be five billion too few, or it may be a billion too many, but it is what we have to work with at present. Those who prefer Futures Doing to Futures Talking (or even Futures Writing) need to look no further than to their nearest Web browser, since as the Web itself becomes an application platform, the hundreds, thousands, and possibly millions of point of light that are individually shining somewhere "out there" will gradually find their place-to-stand. 

This won't necessarily happen slowly, but most likely it will happen gradually as we are talking here of a more Universal Web that embraces far more tiers of human activity than it does as yet, and adoption rates of transformational technologies are always considerably slower than those that offer incremental improvements.

So, architects everywhere (and we are all architects of the future now), let's be having you. None of us is as smart as all of us, and co-creativity/co-intelligence/co-discovery is the name of the new game. Come on in, the Web 2.0 water's fine.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
JasonMez 07/07/06 08:42:11 AM EDT

I'm working on a Firefox extension to block "Web 2.0" sites and news. I just can't seem to get the right Regex to filter out ridiculously stupid names, but I'm getting there.

@ThingsExpo Stories
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner is Product Manager of the Omega DevCloud with KORE Telematics Inc., will discuss the evolving requirements for developers as IoT matures and conduct a live demonstration of how quickly application development can happen when the need to comply...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, will discuss IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sector...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...