Welcome!

Agile Computing Authors: Elizabeth White, Janakiram MSV, Dana Gardner, JP Morgenthal, Pat Romanski

News Feed Item

Hipiti Platform Launch Creates Smarter Consumers, Consolidates Daily Emails

First engine of its kind that rates offers based on years of collected email marketing data from hundreds of top retailers

SAN FRANCISCO, Nov. 9, 2012 /PRNewswire-iReach/ -- Co-founders and Stanford Business School alumni, Kristin Flink Kranias and Rama Katkar, today announced the launch of Hipiti (Hipiti.com), an online platform and email service that revolutionizes the way consumers view and receive daily sale emails from high-end brands and retailers. Users determine which brands and retailers they want included and the frequency of emails by simply clicking a box, and Hipiti rates the value of the offer.

(Photo: http://photos.prnewswire.com/prnh/20121109/CG10341)

Formerly in Private Beta, Hipiti is the first platform of its kind that combines two years worth of data from around 150 select retailers and flash sale sites to track patterns and trends in retailer promotion emails. SaleTally, Hipiti's proprietary engine, determines the value of the sale, promotion, shipping, Buy One Get One, or flash sale and then displays the data of how good an offer is relative to historical offers for that retailer using a 4-tiered rating system. Additionally, SaleTally suggests the best similar store offers based on user history.

In 2011, the nation's top 100 retailers (by e-commerce revenue) sent an average of 177 emails to each customer. This is up 87% from year prior*.

"We created Hipiti to help overcome inbox frustration while easing the uncertainty of missing out on a good deal," Katkar, Hipiti co-founder said. "We know that our users were only opening about 15% of the emails from brands and retailers we have incorporated in to our site. It was obvious to us email marketing was becoming more overwhelming and less effective."

While their goal is to simplify and filter the overload of information consumers receive, Katkar and Kranias do expect the number of retailers, brands and flash sale sites they cover to grow but are selective on which companies they work with. Most of the retailers are participating via affiliate programs but Hipiti has also included brands, valuable to their target female customer, that do not participate in such networks. "Our users spend an average of $150 per purchase through our site. We provide value to retailers by motivating habitual and impulse shoppers to transact," said Hipiti co-founder Kranias.

Hipiti currently allows sign-up via Facebook and Twitter. In addition to Offer Ratings and inbox relief, Hipiti also provides new arrival and trend information. There are 5 major categories users can select to receive information about through their emails and a highly-customizable personal dashboard: clothing, shoes & accessories, beauty, home, kids & baby.  

"It doesn't stop here. We think the iOS platform is an obvious next step for development and we believe the data we have collected and continue to collect can be used advantageously by our retail partners," added Brian Kelley, Hipiti CTO. "We also see a great opportunity for location-based offers."

In Private Beta since July 2012, Hipiti already has thousands of users. Hipiti is currently self-funded.

About Hipiti

Founded in 2012 by Kristin Flink Kranias and Rama Katkar, Hipiti combines over 2 years of background data analytics with an advanced and highly-customizable platform that takes the retail sale clutter out of your inbox. Hipiti strives to be the most dependable source of the best sale and promotion code information from all your favorite retailers and currently features almost 150 featured high-end stores and brands. Visit hipiti.com for more information.

* Source: WSJ, 3/9/12

Media Contact: Lindsay Stevens Lindsay Stevens PR, 2132009638, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Hipiti

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.