|By Marketwired .||
|November 9, 2012 08:00 AM EST||
SYRACUSE, NY and SAN FRANCISCO, CA -- (Marketwire) -- 11/09/12 -- Syracuse University's S.I. Newhouse School of Public Communications and W2O Group, an independent global network of leading communications counseling firms, today announced the creation of The W2O Group Center for Social Commerce focusing on imparting industry-leading skills and acumen to students, professors, staff and clients in the emerging field of social commerce.
"With the rapid changes taking place in technology, business and society impacting the role and efficacy of communications, our students and faculty are excited about partnering with a leading organization such as W2O Group and its founder Jim Weiss to guide us into the future," said Newhouse Dean, Lorraine Branham. "As a pioneer and innovator in communications education, Newhouse is always looking for ways to make sure its students are not only ready but ahead of the competition when they graduate. Creating a new-age, dynamic social commerce curriculum reflects our stated mission to prepare our students for success upon graduation."
The communications field has undergone a sea change with the advent of social, online, digital and mobile media. This, combined with increasingly sophisticated and more precise Big Data media analytics and technologies, such as those used successfully by the Obama campaign to microtarget voters in the 2012 presidential election, has led to an evolution and pragmatic disruption of how marketers and communicators are able to view, plan and execute upon traditional paid, owned, shared, and earned media models. The result of this new alchemy is the emergence of "social commerce," which enables marketers and communicators to create demand and drive desired actions and/or revenues via online channels. Marketing and communications professionals are now capable of building social commerce strategies that inform and evolve their overall sales and marketing strategies and more effectively position their brand, campaign or cause and tell their story online. In many respects, earned media is becoming the leading driver and will increasingly guide cost-effective and more precise and targeted use of paid media in the future.
Weiss, a 1987 alumnus of the Newhouse School's Public Relations program, said he hopes the W2O-Newhouse partnership will allow students and faculty to gain and share expertise in the area of social commerce. "The ground-breaking practice of using digital analytics to drive social commerce strategies and solutions is changing how companies, campaigners and causes reach customers, influencers, voters and partners. It also is changing how e-commerce is conducted online, which leads to new product lines and distribution channels," said Weiss, who is funding the partnership with an initial $100,000 gift to the school.
Newhouse faculty will collaborate with W2O staff to determine the full details of the new Center, which will include field placement at W2O Group offices for students and professors; interactions with experts in areas such as analytics and digital technology; guest lectures; and new course content in social commerce. While the Center will have its home in the Newhouse Public Relations Department, it will extend its teaching, research and applied practices within the entire School and throughout other schools at Syracuse.
This partnership will provide opportunities for Newhouse students and professors to rotate through the various W2O Group offices in San Francisco, Austin, Los Angeles, New York and London, interact with the firm's clients, and learn from experts in analytics, digital, social, corporate, technology and research areas. In return, senior W2O Group leaders will guest lecture at Newhouse and work with the University's faculty to create new courses and update existing ones.
"As a graduate of Newhouse and beneficiary of so many of its smart, well-prepared graduates in multiple communications disciplines, I know firsthand the commitment to quality, leadership and focus on innovation that Syracuse University and the Newhouse School of Public Communications provides, which makes it the ideal partner for this program," said Weiss. "We are seeing the power of social commerce -- the intersection of commerce, content and social connections -- pay off big for our clients, and we believe this Center will educate and inspire the new generation of students so they are adequately prepared to work and constantly innovate in this area."
W2O Group's companies, including WCG and Twist Mktg, work with dozens of global brands across consumer, corporate, technology and healthcare industries on integrated, holistic communications strategies involving social commerce to solve myriad business issues.
In addition to Weiss, a number of W20 Group professional staff also graduated from Newhouse including: Gail Cohen '89; Jennifer Gottlieb '92; Gary Grates '99; Joanna Cochran '02; Kelli Raymor '02; Scott Shadiow '03; David Fossas '04; Mindy Huber '04; Amy Pasqua '05; Joey Fleury '07; Allison Klein '08; Kendra Brogden '10; Elise Hunt '11; and Rachel Leslie '11.
About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
About S. I. Newhouse School of Public Communications
The S.I. Newhouse School prepares its students to be leaders in the communications industry and its faculty is breaking new ground in today's rapidly changing media landscape. At Newhouse, students find virtually every type of communications specialty, including print, broadcast and online journalism; television and film production; advertising and public relations; and visual and interactive communications. Faculty members come primarily from these professions and consider teaching a top priority.
Syracuse's S.I. Newhouse School of Public Communications is located in Syracuse, N.Y. For more information, please visit http://newhouse.syr.edu.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2148057
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Oct. 10, 2015 01:00 AM EDT Reads: 749
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 10, 2015 12:00 AM EDT Reads: 173
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Oct. 9, 2015 11:00 PM EDT Reads: 650
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Oct. 9, 2015 10:15 PM EDT Reads: 142
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Oct. 9, 2015 10:00 PM EDT Reads: 453
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 9, 2015 10:00 PM EDT Reads: 245
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
Oct. 9, 2015 08:00 PM EDT Reads: 319
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
Oct. 9, 2015 06:30 PM EDT Reads: 141
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Oct. 9, 2015 05:30 PM EDT Reads: 120
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Oct. 9, 2015 04:00 PM EDT Reads: 250
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 9, 2015 03:45 PM EDT Reads: 510
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Oct. 9, 2015 02:00 PM EDT Reads: 191
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
Oct. 9, 2015 01:45 PM EDT Reads: 565
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Oct. 9, 2015 01:15 PM EDT
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 9, 2015 01:00 PM EDT Reads: 618
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 9, 2015 01:00 PM EDT Reads: 805
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 9, 2015 12:00 PM EDT Reads: 743
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 9, 2015 11:15 AM EDT
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Oct. 9, 2015 09:00 AM EDT Reads: 299
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 9, 2015 08:30 AM EDT Reads: 315