Welcome!

Agile Computing Authors: Elizabeth White, Pat Romanski, Automic Blog, Sematext Blog, Steve Latham

News Feed Item

Syracuse University's Newhouse School and W2O Group Partner to Form Center for Social Commerce to Prepare Next Generation of Communications Professionals to Compete in Rapidly Changing Media World

First-of-Its-Kind Initiative to Create Vast and Novel Opportunities for Students, Professors, Profession to Innovate and Evolve Traditional Marketing, Media and Communications Business Models

SYRACUSE, NY and SAN FRANCISCO, CA -- (Marketwire) -- 11/09/12 -- Syracuse University's S.I. Newhouse School of Public Communications and W2O Group, an independent global network of leading communications counseling firms, today announced the creation of The W2O Group Center for Social Commerce focusing on imparting industry-leading skills and acumen to students, professors, staff and clients in the emerging field of social commerce.

"With the rapid changes taking place in technology, business and society impacting the role and efficacy of communications, our students and faculty are excited about partnering with a leading organization such as W2O Group and its founder Jim Weiss to guide us into the future," said Newhouse Dean, Lorraine Branham. "As a pioneer and innovator in communications education, Newhouse is always looking for ways to make sure its students are not only ready but ahead of the competition when they graduate. Creating a new-age, dynamic social commerce curriculum reflects our stated mission to prepare our students for success upon graduation."

The communications field has undergone a sea change with the advent of social, online, digital and mobile media. This, combined with increasingly sophisticated and more precise Big Data media analytics and technologies, such as those used successfully by the Obama campaign to microtarget voters in the 2012 presidential election, has led to an evolution and pragmatic disruption of how marketers and communicators are able to view, plan and execute upon traditional paid, owned, shared, and earned media models. The result of this new alchemy is the emergence of "social commerce," which enables marketers and communicators to create demand and drive desired actions and/or revenues via online channels. Marketing and communications professionals are now capable of building social commerce strategies that inform and evolve their overall sales and marketing strategies and more effectively position their brand, campaign or cause and tell their story online. In many respects, earned media is becoming the leading driver and will increasingly guide cost-effective and more precise and targeted use of paid media in the future.

Weiss, a 1987 alumnus of the Newhouse School's Public Relations program, said he hopes the W2O-Newhouse partnership will allow students and faculty to gain and share expertise in the area of social commerce. "The ground-breaking practice of using digital analytics to drive social commerce strategies and solutions is changing how companies, campaigners and causes reach customers, influencers, voters and partners. It also is changing how e-commerce is conducted online, which leads to new product lines and distribution channels," said Weiss, who is funding the partnership with an initial $100,000 gift to the school.

Newhouse faculty will collaborate with W2O staff to determine the full details of the new Center, which will include field placement at W2O Group offices for students and professors; interactions with experts in areas such as analytics and digital technology; guest lectures; and new course content in social commerce. While the Center will have its home in the Newhouse Public Relations Department, it will extend its teaching, research and applied practices within the entire School and throughout other schools at Syracuse.

This partnership will provide opportunities for Newhouse students and professors to rotate through the various W2O Group offices in San Francisco, Austin, Los Angeles, New York and London, interact with the firm's clients, and learn from experts in analytics, digital, social, corporate, technology and research areas. In return, senior W2O Group leaders will guest lecture at Newhouse and work with the University's faculty to create new courses and update existing ones.

"As a graduate of Newhouse and beneficiary of so many of its smart, well-prepared graduates in multiple communications disciplines, I know firsthand the commitment to quality, leadership and focus on innovation that Syracuse University and the Newhouse School of Public Communications provides, which makes it the ideal partner for this program," said Weiss. "We are seeing the power of social commerce -- the intersection of commerce, content and social connections -- pay off big for our clients, and we believe this Center will educate and inspire the new generation of students so they are adequately prepared to work and constantly innovate in this area."

W2O Group's companies, including WCG and Twist Mktg, work with dozens of global brands across consumer, corporate, technology and healthcare industries on integrated, holistic communications strategies involving social commerce to solve myriad business issues.

In addition to Weiss, a number of W20 Group professional staff also graduated from Newhouse including: Gail Cohen '89; Jennifer Gottlieb '92; Gary Grates '99; Joanna Cochran '02; Kelli Raymor '02; Scott Shadiow '03; David Fossas '04; Mindy Huber '04; Amy Pasqua '05; Joey Fleury '07; Allison Klein '08; Kendra Brogden '10; Elise Hunt '11; and Rachel Leslie '11.

About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.

Follow W2O Group on Twitter
Find W2O Group on Facebook
Read our CommonSense Blog

About S. I. Newhouse School of Public Communications
The S.I. Newhouse School prepares its students to be leaders in the communications industry and its faculty is breaking new ground in today's rapidly changing media landscape. At Newhouse, students find virtually every type of communications specialty, including print, broadcast and online journalism; television and film production; advertising and public relations; and visual and interactive communications. Faculty members come primarily from these professions and consider teaching a top priority.

Syracuse's S.I. Newhouse School of Public Communications is located in Syracuse, N.Y. For more information, please visit http://newhouse.syr.edu.

Follow S.I. Newhouse School on Twitter
Find S.I. Newhouse School on Facebook

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2148057

Add to Digg Bookmark with del.icio.us Add to Newsvine

Erin Disney
512-236-5994

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,