Welcome!

Web 2.0 Authors: Liz McMillan, Kevin Jackson, Forrest Small, Mike Kavis, Pat Romanski

News Feed Item

Syracuse University's Newhouse School and W2O Group Partner to Form Center for Social Commerce to Prepare Next Generation of Communications Professionals to Compete in Rapidly Changing Media World

First-of-Its-Kind Initiative to Create Vast and Novel Opportunities for Students, Professors, Profession to Innovate and Evolve Traditional Marketing, Media and Communications Business Models

SYRACUSE, NY and SAN FRANCISCO, CA -- (Marketwire) -- 11/09/12 -- Syracuse University's S.I. Newhouse School of Public Communications and W2O Group, an independent global network of leading communications counseling firms, today announced the creation of The W2O Group Center for Social Commerce focusing on imparting industry-leading skills and acumen to students, professors, staff and clients in the emerging field of social commerce.

"With the rapid changes taking place in technology, business and society impacting the role and efficacy of communications, our students and faculty are excited about partnering with a leading organization such as W2O Group and its founder Jim Weiss to guide us into the future," said Newhouse Dean, Lorraine Branham. "As a pioneer and innovator in communications education, Newhouse is always looking for ways to make sure its students are not only ready but ahead of the competition when they graduate. Creating a new-age, dynamic social commerce curriculum reflects our stated mission to prepare our students for success upon graduation."

The communications field has undergone a sea change with the advent of social, online, digital and mobile media. This, combined with increasingly sophisticated and more precise Big Data media analytics and technologies, such as those used successfully by the Obama campaign to microtarget voters in the 2012 presidential election, has led to an evolution and pragmatic disruption of how marketers and communicators are able to view, plan and execute upon traditional paid, owned, shared, and earned media models. The result of this new alchemy is the emergence of "social commerce," which enables marketers and communicators to create demand and drive desired actions and/or revenues via online channels. Marketing and communications professionals are now capable of building social commerce strategies that inform and evolve their overall sales and marketing strategies and more effectively position their brand, campaign or cause and tell their story online. In many respects, earned media is becoming the leading driver and will increasingly guide cost-effective and more precise and targeted use of paid media in the future.

Weiss, a 1987 alumnus of the Newhouse School's Public Relations program, said he hopes the W2O-Newhouse partnership will allow students and faculty to gain and share expertise in the area of social commerce. "The ground-breaking practice of using digital analytics to drive social commerce strategies and solutions is changing how companies, campaigners and causes reach customers, influencers, voters and partners. It also is changing how e-commerce is conducted online, which leads to new product lines and distribution channels," said Weiss, who is funding the partnership with an initial $100,000 gift to the school.

Newhouse faculty will collaborate with W2O staff to determine the full details of the new Center, which will include field placement at W2O Group offices for students and professors; interactions with experts in areas such as analytics and digital technology; guest lectures; and new course content in social commerce. While the Center will have its home in the Newhouse Public Relations Department, it will extend its teaching, research and applied practices within the entire School and throughout other schools at Syracuse.

This partnership will provide opportunities for Newhouse students and professors to rotate through the various W2O Group offices in San Francisco, Austin, Los Angeles, New York and London, interact with the firm's clients, and learn from experts in analytics, digital, social, corporate, technology and research areas. In return, senior W2O Group leaders will guest lecture at Newhouse and work with the University's faculty to create new courses and update existing ones.

"As a graduate of Newhouse and beneficiary of so many of its smart, well-prepared graduates in multiple communications disciplines, I know firsthand the commitment to quality, leadership and focus on innovation that Syracuse University and the Newhouse School of Public Communications provides, which makes it the ideal partner for this program," said Weiss. "We are seeing the power of social commerce -- the intersection of commerce, content and social connections -- pay off big for our clients, and we believe this Center will educate and inspire the new generation of students so they are adequately prepared to work and constantly innovate in this area."

W2O Group's companies, including WCG and Twist Mktg, work with dozens of global brands across consumer, corporate, technology and healthcare industries on integrated, holistic communications strategies involving social commerce to solve myriad business issues.

In addition to Weiss, a number of W20 Group professional staff also graduated from Newhouse including: Gail Cohen '89; Jennifer Gottlieb '92; Gary Grates '99; Joanna Cochran '02; Kelli Raymor '02; Scott Shadiow '03; David Fossas '04; Mindy Huber '04; Amy Pasqua '05; Joey Fleury '07; Allison Klein '08; Kendra Brogden '10; Elise Hunt '11; and Rachel Leslie '11.

About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.

Follow W2O Group on Twitter
Find W2O Group on Facebook
Read our CommonSense Blog

About S. I. Newhouse School of Public Communications
The S.I. Newhouse School prepares its students to be leaders in the communications industry and its faculty is breaking new ground in today's rapidly changing media landscape. At Newhouse, students find virtually every type of communications specialty, including print, broadcast and online journalism; television and film production; advertising and public relations; and visual and interactive communications. Faculty members come primarily from these professions and consider teaching a top priority.

Syracuse's S.I. Newhouse School of Public Communications is located in Syracuse, N.Y. For more information, please visit http://newhouse.syr.edu.

Follow S.I. Newhouse School on Twitter
Find S.I. Newhouse School on Facebook

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2148057

Add to Digg Bookmark with del.icio.us Add to Newsvine

Erin Disney
512-236-5994

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
We heard for many years how developing nations would be able to develop mobile-phone networks quickly, perhaps even leapfrog developed nations, because their lack of traditional, wired networks would not inhibit them from deploying the new technology. Now there is talk of history repeating itself with the Industrial Internet--a key aspect of the emerging Internet of Things. For example, Guo Ping, Deputy Chairman of the Board of Chinese electronics giant Huawei, said in a recent report from the World Economic Forum, "The Industrial Internet will afford emerging markets a unique opportunity ...
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.