Click here to close now.

Welcome!

Agile Computing Authors: Elizabeth White, Carmen Gonzalez, Adrian Bridgwater, Pat Romanski, Michael Kanasoot

News Feed Item

Mintel launches Brazilian report series

CHICAGO, Nov. 8, 2012 /PRNewswire/ -- New research and analysis into changing Brazilian consumer habits will be highlighted today (November 8) as Mintel announces the launch of a new consumer research report series examining the Brazilian consumer market landscape. Available globally, the new series combines primary consumer research, detailed market analysis and data. The issue-led reports have been developed by a locally-based team of analysts in São Paulo, Brazil.

(Logo: http://photos.prnewswire.com/prnh/20120222/CG58099LOGO)

Published in both English and Portuguese, the reports build on Mintel's extensive global market and trend intelligence expertise. Mintel's research capabilities in Brazil now incorporate unrivaled expertise on the country's consumer landscape including food, drink, foodservice, beauty, personal care, retail, household goods and lifestyles sectors.

Peter Haigh, global CEO at Mintel, said:

"Our new Brazilian report series will deliver unique insight into one of the world's most dynamic consumer markets, enabling our global client base to understand, evaluate and anticipate the Brazilian consumer marketplace. With so many developments in the near future for brands to capitalize on—including a positive economic outlook, a growing middle class, fast development of the Northeast region, and the future hosting of the world's largest sporting events the consumer landscape in Brazil has never been more exciting."

"I am delighted that Mintel has taken this important step into evaluating the biggest consumer marketplace in Latin America and ensuring our clients are aware of the opportunities it provides. With more than 40 years of experience and the use of local analysts with extensive market knowledge, our Brazilian reports give unique insight into key consumer markets in Brazil. As these markets become increasingly competitive, complex and challenging, our clients will find the necessary research and expert analysis to help them succeed," Peter Haigh continues.

In response to industry demand, the Brazilian report series is unique in offering clients an issue-based perspective on consumer markets in Brazil. The reports focus on data and analysis of the five distinct regions of Brazil and also include segmentation, market share, retail environment and consumer profile intelligence. Clients will also have access to customized saved search functionality and consulting analysis services. As well as being available online, the reports also feature multi-format download options including PDF, DOC, PPT and infographic summaries, perfect for reading on-the-go via tablet and mobile devices. Report titles in the series will include: Beer, Bottled Water, Chocolate Confectionery, Carbonated Soft Drinks, Consumer Spending Habits, Eating Out TrendsGreen Lifestyles, Hair Care, Laundry Detergents and Fabric Conditioners, Prepared Meals, Regional Lifestyles and Vitamins and Supplements.

The series will be supported by a team of dedicated sector analysts, recruited from industry leading backgrounds across Brazil and Latin America.

Sebastian Concha is director of research in Latin America and has been with Mintel since 2009. He became Mintel's global drink analyst in London supporting major drinks companies in the US, Latin America and Europe on global product development and consumer understanding. Previously Sebastian ran New Product Development at Concha y Toro, one of Latin America's largest wineries. His research, product ideation and market analysis led to the launch of new wineries from Chile and Argentina into more than 35 global markets. Today, Sebastian manages the Latin American research team, covering a diverse range of consumer packaged goods categories, retail channels and lifestyle trends in the region with a particular focus on Brazil.

Senior analyst at Mintel, Jean Manuel Gonçalves is responsible for the analysis of food categories in Latin America. His background blends roles in the market research department of ABICAB, the Brazilian Sugar Confectioners Association and financial institutions, such as the Inter-American Development Bank and the African Development Bank. In addition, Jean's experience includes the Arab Brazilian Chamber of Commerce, where he led on market research for investments between Brazil and the Arab world with a packaged foods focus.

Naira Saito is Mintel's senior food analyst in Brazil and has over 10 years of research experience in the Brazilian market. Her experience includes working for companies such as Millward Brown, Motorola and Unilever, giving her a solid background of Brazilian and Latin American consumer research and insights. At Unilever, she developed not only project research but strategic analysis related to market development, consumer drivers, insight workshops and new brand positioning related to the food category in Latin America.

Lucas Marangoni is Mintel's senior drink analyst in Brazil and joins Mintel bringing high profile experience from the beverage market in Brazil, most recently Schincariol Group, one of the three major beverage manufacturers in the country. During his time at Schincariol Group, he was responsible for managing major brands of non-alcoholic group, especially in the juice and carbonated soft drink categories.

Sheila Salina is Mintel's senior consumer and lifestyles analyst in Brazil. She has nine years of experience in the research and market intelligence sector, especially with regards to Brazilian consumer usage and attitudes. She held a wide array of market research roles over the past six years, including Deloitte where Sheila led a team undertaking research on business services sectors and reporting market trends analysis of emerging companies.

About Mintel
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai, Tokyo, and now India, Malaysia and Singapore, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.

Follow Mintel on Twitter, LinkedIn, or catch up with the latest news, views and information from the team behind Mintel on The Mintel Blog. You can also like Mintel on Facebook.

SOURCE Mintel

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, will describe how to revolutionize your architecture and...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, will analyze how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Pay...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and real-world impact across consumer and business use cases. Why now? Significant corporate and venture...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connected devices. In her session at @ThingsExpo, Sarah Cooper, VP Business of Development at M2Mi, will d...
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud create greater value for the user? Why do connected features improve the overall experience? And why do...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.