Welcome!

Agile Computing Authors: Liz McMillan, Steve Latham, Pat Romanski, Larry Alton, Harry Trott

News Feed Item

Mintel launches Brazilian report series

CHICAGO, Nov. 8, 2012 /PRNewswire/ -- New research and analysis into changing Brazilian consumer habits will be highlighted today (November 8) as Mintel announces the launch of a new consumer research report series examining the Brazilian consumer market landscape. Available globally, the new series combines primary consumer research, detailed market analysis and data. The issue-led reports have been developed by a locally-based team of analysts in São Paulo, Brazil.

(Logo: http://photos.prnewswire.com/prnh/20120222/CG58099LOGO)

Published in both English and Portuguese, the reports build on Mintel's extensive global market and trend intelligence expertise. Mintel's research capabilities in Brazil now incorporate unrivaled expertise on the country's consumer landscape including food, drink, foodservice, beauty, personal care, retail, household goods and lifestyles sectors.

Peter Haigh, global CEO at Mintel, said:

"Our new Brazilian report series will deliver unique insight into one of the world's most dynamic consumer markets, enabling our global client base to understand, evaluate and anticipate the Brazilian consumer marketplace. With so many developments in the near future for brands to capitalize on—including a positive economic outlook, a growing middle class, fast development of the Northeast region, and the future hosting of the world's largest sporting events the consumer landscape in Brazil has never been more exciting."

"I am delighted that Mintel has taken this important step into evaluating the biggest consumer marketplace in Latin America and ensuring our clients are aware of the opportunities it provides. With more than 40 years of experience and the use of local analysts with extensive market knowledge, our Brazilian reports give unique insight into key consumer markets in Brazil. As these markets become increasingly competitive, complex and challenging, our clients will find the necessary research and expert analysis to help them succeed," Peter Haigh continues.

In response to industry demand, the Brazilian report series is unique in offering clients an issue-based perspective on consumer markets in Brazil. The reports focus on data and analysis of the five distinct regions of Brazil and also include segmentation, market share, retail environment and consumer profile intelligence. Clients will also have access to customized saved search functionality and consulting analysis services. As well as being available online, the reports also feature multi-format download options including PDF, DOC, PPT and infographic summaries, perfect for reading on-the-go via tablet and mobile devices. Report titles in the series will include: Beer, Bottled Water, Chocolate Confectionery, Carbonated Soft Drinks, Consumer Spending Habits, Eating Out TrendsGreen Lifestyles, Hair Care, Laundry Detergents and Fabric Conditioners, Prepared Meals, Regional Lifestyles and Vitamins and Supplements.

The series will be supported by a team of dedicated sector analysts, recruited from industry leading backgrounds across Brazil and Latin America.

Sebastian Concha is director of research in Latin America and has been with Mintel since 2009. He became Mintel's global drink analyst in London supporting major drinks companies in the US, Latin America and Europe on global product development and consumer understanding. Previously Sebastian ran New Product Development at Concha y Toro, one of Latin America's largest wineries. His research, product ideation and market analysis led to the launch of new wineries from Chile and Argentina into more than 35 global markets. Today, Sebastian manages the Latin American research team, covering a diverse range of consumer packaged goods categories, retail channels and lifestyle trends in the region with a particular focus on Brazil.

Senior analyst at Mintel, Jean Manuel Gonçalves is responsible for the analysis of food categories in Latin America. His background blends roles in the market research department of ABICAB, the Brazilian Sugar Confectioners Association and financial institutions, such as the Inter-American Development Bank and the African Development Bank. In addition, Jean's experience includes the Arab Brazilian Chamber of Commerce, where he led on market research for investments between Brazil and the Arab world with a packaged foods focus.

Naira Saito is Mintel's senior food analyst in Brazil and has over 10 years of research experience in the Brazilian market. Her experience includes working for companies such as Millward Brown, Motorola and Unilever, giving her a solid background of Brazilian and Latin American consumer research and insights. At Unilever, she developed not only project research but strategic analysis related to market development, consumer drivers, insight workshops and new brand positioning related to the food category in Latin America.

Lucas Marangoni is Mintel's senior drink analyst in Brazil and joins Mintel bringing high profile experience from the beverage market in Brazil, most recently Schincariol Group, one of the three major beverage manufacturers in the country. During his time at Schincariol Group, he was responsible for managing major brands of non-alcoholic group, especially in the juice and carbonated soft drink categories.

Sheila Salina is Mintel's senior consumer and lifestyles analyst in Brazil. She has nine years of experience in the research and market intelligence sector, especially with regards to Brazilian consumer usage and attitudes. She held a wide array of market research roles over the past six years, including Deloitte where Sheila led a team undertaking research on business services sectors and reporting market trends analysis of emerging companies.

About Mintel
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai, Tokyo, and now India, Malaysia and Singapore, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.

Follow Mintel on Twitter, LinkedIn, or catch up with the latest news, views and information from the team behind Mintel on The Mintel Blog. You can also like Mintel on Facebook.

SOURCE Mintel

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...