Welcome!

Agile Computing Authors: Kevin Benedict, Elizabeth White, Janakiram MSV, Liz McMillan, JP Morgenthal

News Feed Item

Newbury Smiles Generates a 700% Return on its Online Marketing Investment with Yodle

Southern California dental practice is just one of more than 1,000 U.S. dentists using Yodle to increase its number of patients

NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Yodle, a leader in local online marketing, today released results showing that Newbury Smiles, a general dentistry practice and customer since May 2012, is securing an average of eight new patients per month through calls and emails from its online marketing campaign.  Revenue generated from these new patients represents a 700% return on marketing investment for Southern California-based Newbury Smiles.  As a result of the influx of business from working with Yodle, Newbury Smiles has made several additional hires – including a new assistant and hygienist.

Newbury Smiles has benefited from a number of offerings in Yodle's marketing and technology platform, including a desktop and mobile web presence specifically optimized for conversion, a data-driven SEO strategy, and targeted placements of online ads across both desktop and mobile channels.

"Yodle has had a big impact on the success of our practice," said Dr. Sam Saadat, owner of Newbury Smiles.  "Previously, we mainly focused on offline marketing activities but Yodle's online marketing campaign is delivering considerably more quality leads.  We've noticed that people calling us after they find our practice on the Internet usually already have a clear intent to use our services and become a patient.  I also really like Yodle's customized dashboard because it allows me to easily track results and our return on investment."

Dr. Saadat added, "Before working with Yodle we had another website, but they created a new site that is far simpler for visitors to navigate and results in new business. I was especially excited when I learned that Yodle was creating a mobile-optimized site for us considering so many people are now using mobile devices for search."

Newbury Smiles is among more than 1,000 dental practices across the U.S. working with Yodle.  An increasing number of dental practices today realize that a thriving business requires a strong online presence.  Eighty percent of Internet users in the U.S. search online for health related information, and 44% look specifically for doctors and other healthcare providers when searching for health information (Source: Pew Internet).   

"We continue to put considerable focus on the dental vertical because of the strong results we're consistently providing to dentists," said Louis Gagnon, Chief Product and Marketing Officer at Yodle.  "It's gratifying to see that Newbury Smiles is benefiting from our cross-product and platform optimization approach – all of which support our dental and other customers in building their businesses."

About Yodle

Yodle connects consumers to local businesses simply and cost-effectively.  The combination of automated technology and comprehensive customer support makes Yodle easy to use.  Yodle's offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers.  Today, Yodle delivers results for more than 30,000 local businesses.  To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a "first-page guarantee", and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets.  Yodle's solution also includes display advertising, review/offer management and a simple performance dashboard.  Yodle's competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America's most promising companies.  For more information, visit www.yodle.com, go to the Yodle company blog or see Yodle reviews from customers. You can also follow Yodle on Twitter, Facebook and Google+. If you're interested in working at Yodle, visit the company careers website.

Contact:  Radley Moss; Director of Corporate Communications, Yodle; 212-542-5449; [email protected]

SOURCE Yodle

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of pati...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.