Welcome!

Agile Computing Authors: Elizabeth White, Pat Romanski, JP Morgenthal, Fouad Khalil, Craig Lowell

News Feed Item

Bunchball Customers See Engagement Metrics Soar by up to 500 Percent

Customers Report Sustained Stickiness After Gamifying Their Websites, Mobile Apps and More

REDWOOD CITY, CA -- (Marketwire) -- 11/07/12 --


Core News Facts:

  • Bunchball, the pioneer and market leader in gamification, today announced that it is helping its customers ignite unprecedented gains in audience and employee engagement by applying game mechanics to websites, Facebook apps, mobile experiences and online programs.
  • Bunchball is seeing how its acclaimed Nitro™ gamification platform, along with Bunchball's turnkey Nitro™ for Web Engagement solution, help companies achieve their business goals sooner by motivating users to consume, create and share at unprecedented levels.
  • By applying proven gamification best practices to their online experiences, Bunchball customers attain staggering increases in key engagement metrics.
    • Real-world results show a sampling of Bunchball customers have seen a 229 percent rise in page views, a 163 percent increase in retained audience, and a 175 percent boost in total engagement as measured by activities per user.
    • One entertainment giant even recorded an astounding 530 percent increase in page views after gamifying its online experience with Bunchball.
    • Nitro for Web Engagement is part of a growing line of Integrated Nitro Solutions that enables out-of-the-box gamification with pre-built presentation pages, pre-configured point economies, and an optimized admin console.
    • Bunchball's Integrated Nitro Solutions are designed to help customers quickly solve specific business problems using gamification, with Nitro for Web Engagement targeting media, entertainment and publishing companies aiming to attract and retain consumers to sites and apps rich in online content and advertising. Gamifying online experiences creates long-term stickiness by introducing the dynamics of competition and achievement through the use of goal-setting, real-time feedback, competition, status and recognition to encourage users to consume, share and comment in ways that reinforce brands, products and services.
    • Nitro for Web Engagement is especially effective at encouraging user participation because it seamlessly extends across platforms to embrace the entire user experience from websites to mobile apps to social networks. Users can log into a gamified experience from Facebook, for instance, or advance within a mission using the gamification features added to a customer's mobile app.
    • The need to engage audiences -- consumers, communities and employees -- has never been more urgent. Businesses are competing for the attention of an increasingly distracted and mobile public, with 19 percent of users' online time spent on social networks(i), and an average of 94 minutes a day devoted to using mobile apps (compared to 72 minutes spent browsing the Internet).(ii)
  • Nitro for Web Engagement comes with everything organizations need right out of the box: pre-built web pages and mobile widgets, pre-configured point economies, a complete set of missions, and an optimized admin console.
    • Unlike competing engagement solutions -- which are typically just frameworks or APIs that require weeks of development -- Nitro for Web Engagement can be deployed in a few hours. Users can easily skin and configure their gamification components without intensive development.
    • Customers gain insight into granular user activity with Bunchball's extensive analytics, which in turn help refine and optimize challenges, content and rewards to improve engagement further.

Quotes:

Attributable to Neal Patel, Vice President, Technology, J. Hilburn
"We implemented Bunchball Nitro for Web Engagement to reward our 3,000 style consultants for doing things that help drive our business: placing orders with new or return customers, improving their style knowledge, building out their teams, and more. With Bunchball, we've created a customized experience that lets our network of style consultants know that every action they take is recognized and valued. As the world's fastest-growing luxury men's brand offering clothes constructed by hand for every customer, we at J. Hilburn understand the importance of making an experience seamless, engaging and easy. That's precisely how our team found the Bunchball experience -- a complete value-add that delivered only upside. We look forward to expanding our use of Nitro for Web Engagement in the coming months to cultivate even more business-building activities."

Attributable to Joe Fisher, Vice President, Products, Bunchball
"To build memberships, revenues and loyalty online, businesses first must engage audiences with experiences that make them want to participate again and again. As Bunchball's real-world customer data shows, nothing engages like gamification. And with Nitro for Web Engagement, more Bunchball customers are learning how quickly and easily they can gamify their online experience across every platform their audience uses. Only Nitro for Web Engagement offers a turnkey gamification solution that does it all -- and without the burden and expense of development."

ABOUT BUNCHBALL:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Sources

(i) "People Spent 6.7 Billion Hours on Social Networks in October," comscore Data Mine, Jan. 4, 2012, last accessed on July 12, 2012 at http://www.comscoredatamine.com/2012/01/people-spent-6-7-billion-hours-on-social-networks-in-october/

(ii) "Phone, tablet users spend more time with apps than Web," CNN Tech, Jan. 20, 2012, last accessed on July 12, 2012 at http://www.cnn.com/2012/01/20/tech/mobile/apps-web-gahran/index.html

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2145838

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.