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Sears And Kmart Invite Shoppers To Deck The Halls This Holiday Season With Sandra Lee, Jaclyn Smith And Ty Pennington

Announcing SHOP YOUR WAY(SM) Holiday Decorating Sweepstakes

HOFFMAN ESTATES, Ill., Nov. 7, 2012 /PRNewswire/ -- The holidays are right around the corner, and Sears and Kmart are the festive headquarters with everything needed to decorate the home and entertain in style. According to the National Retail Federation, the average U.S. shopper will spend $750 on gifts, decor and more this season, increasing total U.S. holiday sales to $586.1 billion. While shoppers plan to spend the majority on gifts for family members, the average person plans to spend $52 on decorations, increasing holiday decor spending to $6.9 billion*.

Sears and Kmart offer a wide range of affordable and stylish holiday decorations to outfit homes with exclusive lines from celebrity designers Sandra Lee, Jaclyn Smith and Ty Pennington.  Decorators can also find the must-have items of this season including pre-lit artificial trees in all shapes and sizes; dazzling LED light displays; ornaments for every color scheme and theme; outdoor decor and the Lemax Village Collection – all without breaking the bank.

SHOP YOUR WAY REWARDS(SM) Members can also enter for the chance to win a sweepstakes to enjoy a shopping spree in New York City with Sandra Lee or Los Angeles with Jaclyn Smith, or have their home completely decorated for the holidays by Ty Pennington.

Decorate It Forward with Kmart
This holiday season Kmart, along with Sandra Lee and Jaclyn Smith, invites consumers to "Decorate it Forward" -- spread holiday cheer by sharing the gift of decorating and entertaining with family, friends and those in need. Decorating tips and inspiration to help others can be found www.kmart.com/DecorateItForward. Everyone can Decorate it Forward in different ways, such as:

  • Decorate for a Cause – Kmart is collaborating with St. Jude Children's Research Hospital on an exclusive holiday ornament. For every $5 St. Jude Collectable bear ornament purchased, Kmart will give $1 to support St. Jude and its mission. St. Jude Collectable Holiday Bears can be found exclusively in Kmart stores nationwide and online beginning Nov. 15, 2012.
  • Share the Love – Kmart lets online shoppers send virtual ornament cards designed with Sandra Lee's and Jaclyn Smith's Collections to loved ones with the Kmart Christmas Virtual Ornament Creator. These unique e-cards can be customized with personal photos and holiday greetings, and are sure to make holidays brighter.

Kmart shoppers can outfit their homes with exclusive and on-trend decor lines from Sandra Lee and Jaclyn Smith. Sandra Lee has created updated classics with her unique Fa La La," "Merry Holiday" and "Pastry Confections" themes, and Jaclyn Smith brings elegance with her "Midnight Clear," "Golden Inspirations" and "Enchanted Holiday" themes.

Fans of Sandra and Jaclyn can also enter to win one of two shopping sprees with the celebrity designers. One winner will join Sandra on an exclusive Kmart holiday shopping trip in New York City where she'll lend her decorating and entertaining expertise. Another winner will join Jaclyn Smith on an exclusive Kmart holiday shopping trip in Los Angeles where she'll help style the winner's home for the holidays. For official sweepstakes rules, visit www.kmart.com/decorateitforward or logon to www.SHOPYOURWAY.com and check out the Win Your Way application by Nov. 26 to enter to win.

Sears Cheer Headquarters
Sears is the Cheer Headquarters, helping to deliver Christmas merriment this holiday season. Whether shoppers are looking for decoration inspiration from an expert design team or deals on the perfect tree, ornaments and twinkling lights, Sears creates the perfect place to gather for a great celebration.

The Commander in Cheer this holiday season is Ty Pennington, providing new holiday decor in four distinctive themes that are available exclusively at Sears, including: Golden Adornment, Home Sweet Holiday, Jewel Jubilee and Winter's Night.

  • Merry Makeover Sweepstakes – One lucky winner will receive a home visit and makeover from Ty Pennington as Ty and his crew decorates the winner's home for the holidays. The home makeover will include outdoor lighting, as well as indoor decor to complete the look. The winner will also receive an auto tire package from Sears Auto Center including four new tires, alignment and balance service, as well as a $1,000 gift card to use towards the purchase of holiday apparel at Sears.

To further celebrate the season of giving, from now until Dec. 26, 2012, Sears is donating $1.00 to Rebuilding Together for every eligible Merry Makeover sweepstakes entry, up to a maximum donation of $10,000. For more information about Rebuilding Together, visit www.rebuildingtogether.org.  To see the official sweepstakes rules, visit www.sears.com/cheerhq, or logon to www.SHOPYOURWAY.com and check out the Win Your Way application by Nov. 26 to enter to win.

*Source: National Retail Federation's 2012 Holiday Consumer Spending Survey conducted by BIGinsight

About Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through SHOPYOURWAY.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | Facebook: http://www.facebook.com/SHCCareers

Media Contacts:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
[email protected]

Leah Eisenstein
Zeno Group for Sears
(312) 396-9766
[email protected]

SOURCE Sears Holdings Corporation

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