Welcome!

Agile Computing Authors: Yeshim Deniz, William Schmarzo, Elizabeth White, Liz McMillan, Martin Verwijmeren

News Feed Item

Project: WorldWide Acquires Motive

Project: WorldWide today announced that Motive, an award winning experiential, digital and creative agency, has joined the company’s network of agencies dedicated to engagement marketing. Financial terms of the deal were not disclosed.

Motive handles experiential, digital, promotional, and social marketing assignments for Mountain Dew, Boingo, Matador Jerky and Sticks, Native Eyewear, The Cartoon Network, SoBe, Van’s Natural Foods and other leading consumer brands. The firm had recently been named by iMedia as one of the 2012 “Agencies to Watch.”

Recognized as a top consumer engagement agency, Motive won the coveted 2011 Grand Ex Award from industry trade magazine Event Marketer for the DEWmocracy 2 campaign. The program enlisted millions of Mountain Dew consumers nationwide to nominate a new DEW flavor and ultimately allowed them to choose the winner through online and face-to-face voting. The consumer-generated program leveraged robust grassroots activations, dynamic, real-time social media and a national television commercial featuring the most active DEW fans to announce the winner.

“Consumers don’t look at brands through the lens of ‘channels’ and neither should marketers,” said Robert G. Vallee Jr., Chairman and CEO of Project: WorldWide. “Motive brings a holistic approach to solving client’s marketing challenges rather than tactical execution. They develop wonderfully creative solutions that truly engage consumers. They are a perfect addition to the Project: WorldWide network.”

With offices in Denver, CO and New York City, Motive’s success and momentum are part of a larger trend in which strategic experiential agencies are moving closer to the center of marketing communications. Recognizing that events and experiences are an increasingly essential part of brand communications, this move brings Motive new growth and creative opportunities for its clients and for its people, while giving Project’s clients access to a broader set of capabilities.

“We love our position in the industry right now: brands are embracing an experience-based approach to their marketing that is much more inclusive and frankly more meaningful to their customers,” said Matt Statman, Founder and CEO of Motive. “Our vision from the beginning has been to create passionate, fun, relevant and purposeful marketing campaigns that move audiences and fans to deeper relationships with brands. Project: WorldWide shares that perspective which is why this move is a natural next step for us.”

In joining Project: WorldWide, Motive is teaming up with a diverse roster of highly collaborative, award-winning agencies including the leading global experience marketing agency George P. Johnson, G7 Entertainment Marketing, interactive marketing firm JUXT Interactive, multimedia production content company Spinifex, creative ideas agency Partners + Napier, social media and word of mouth agency Affinitive, and 3D marketing production house Raumtechnik.

About Project: WorldWide (project.com)

Project: WorldWide is a next-generation network of best-in-class, wholly owned marketing agencies focused on providing deeply engaging experiences that drive business results for clients. Project: WorldWide is independent and employee-owned, with 1,700 employees across 32 offices around the world. The agencies include George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, Motive, The Spinifex Group, Affinitive, and Raumtechnik. For more information, please visit http://www.project.com.

About Motive (thinkmotive.com)

Motive, a creative studio with offices in Denver and New York City, concepts, architects and executes groundbreaking traditional and nontraditional consumer engagement programs on the cutting edge of digital, experiential, promotional, grassroots and social marketing. With over a decade of experience, Motive has the ability to execute across multiple channels and platforms while weaving in consumer engagement and building multidimensional campaigns that cover the entire marketing spectrum. Winner of the 2011 Grand Ex Award – the experiential industry’s most prestigious honor – for its work on Mountain Dew’s DEWmocracy 2 campaign, the agency also handles work for Mars, Boingo, Native Eyewear and other consumer brands. Find out more about Motive at www.thinkmotive.com or www.facebook.com/thinkmotive.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's DevOps Summit at Cloud Expo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq specializes in creating innovative solutions to solve business processes through the use of DevOps automation. Addteq was founded on the firm belief that automation is essential for successful software releases. Addteq's products and services are centered around the fundamental approach of understanding the pr...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...