|By Marketwired .||
|November 6, 2012 02:09 PM EST||
PHILADELPHIA, PA -- (Marketwire) -- 11/06/12 -- Monetate, a leading provider of cloud-based personalization technology for online marketers, today announced that its Certified Partner Program, launched last month, has seen rapid adoption by leading digital services agencies and consultancies looking to amp up their expertise in real-time personalization capabilities. Companies that have recently achieved Monetate Certified Partner status include: Lima Consulting Group, True Action, Keystone Solutions and ClearHead.
Monetate's Certified Partner Program allows agencies and consulting firms to leverage the full power of the Monetate platform and deliver more relevant and profitable online experiences for their clients.
"Monetate is seeing great demand from companies and brands that understand that the digital experience must now be a personal experience," said Colton Perry, Vice President of Partnerships at Monetate. "Monetate partners enable their clients to deliver these personalized, relevant online experiences, which lead to enhanced customer satisfaction and new growth and revenue opportunities."
The recent class of Monetate Certified Partners includes innovative and leading digital agencies worldwide. Lima Consulting Group, a multinational strategy services firm that helps companies in the U.S. and South America deploy data-driven online marketing strategies, views Monetate's platform as an essential tool for providing comprehensive digital optimizations services to its clients.
"Monetate is without a doubt the most powerful and innovative personalization and testing platform we have seen," said Paul Lima, CEO of Lima Consulting. "The tool allows us to, in a very user friendly interface, segment and target visitors with a desired marketing action or creative, and then just as simply test the effectiveness of the action. And the Monetate training provided a comprehensive review of their entire platform, with plenty of hands-on experience and best practices material. As a partner, we couldn't have asked for better preparation."
Monetate provides certification through a two-day, instructor-led curriculum covering topics such as behavioral targeting, audience targeting and segmentation, A/B & Multivariate testing, reporting and analytics, dynamic content delivery, and conversion optimization best practices. The training is coupled with UI training and campaign deployment on the Monetate platform.
Certified partners receive ongoing training and strategic support, exposure to Monetate's product and feature roadmap, and access to Monetate University, Monetate's online user community and knowledge base. Partners across all tiers have access to co-marketing opportunities through white papers, case studies, webinars and events based on their expertise and success. Partners must have at least two certified professionals on staff in order to achieve and maintain Monetate Certified Partner status.
To accommodate demand, Monetate is offering additional training sessions this year in three core markets: the United States, Canada and Europe. To learn more about training or about Monetate's Certified Partner Program, visit our website.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company's comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Monetate's solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
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