NEW YORK, NY -- (Marketwire) -- 11/06/12 -- C3 Metrics, the leader in viewable impression technology, including the ability to see through iFrames and advanced advertising attribution, today announced that its Co-Founder Jeff Greenfield will speak at the Babson College event "How are Online Marketing and Social Media Transforming the Marketplace?" Greenfield will speak on November 6 in the Olin Auditorium at Babson College with Northeast Partner of Twitter, Cameron Burnham, and former Leo Burnett Chief Strategy Officer, Stephen Hahn-Griffiths. The event is open to Babson students, faculty and staff, and it will take place from 5:30-8:10 p.m.

Greenfield's presentation, "The Future of Social Media ROI," will take place at 6:10 p.m. In this intensive session, Greenfield will discuss Upper Funnel Conversions™ and the current disconnect in the industry between brands and today's online tracking systems, which reward and optimize technology at the bottom of the funnel -- where consumers are already aware of a brand. Specifically, he will focus on how Upper Funnel Conversions are the future of measuring social media and programmatic buying's missing link to driving brand dollars online.

Dhruv Grewal, Toyota chair of e-commerce and electronic business, co-director retail supply chain institute for Babson College, will moderate the session.

To learn more about C3 Metrics, visit http://c3metrics.com.

To register, visit: http://goo.gl/4dU7k.

About C3 Metrics
C3 Metrics is an award-winning digital media technology company providing solutions for viewable impressions, viewable conversions™ and online advertising attribution to agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of real-time, predictive solutions capture all consumer interactions with marketing messages online and off, while ensuring digital marketing resources are allocated to only the highest performing, viewable advertising impressions. Marketers receive a single source of truth for all of their data, which they use to improve return on ad spend through optimization and real-time communication. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.