|By Business Wire||
|November 6, 2012 08:01 AM EST||
Blue Calypso, Inc. (OTCBB: BCYP), an innovator in digital word-of-mouth marketing, announced today that it has filed patent infringement complaints against MyLikes and Foursquare for infringement of Blue Calypso’s United States Patent Nos. 7,664,516 and 8,155,679.
Both patents cover the system for peer-to-peer advertising created and developed by Blue Calypso. Blue Calypso has recently filed similar complaints against Yelp Inc. (NYSE: YELP) and Groupon, Inc. (NASDAQ:GRPN) in an effort to protect the state-of-the-art digital marketing platform that is at the core of the company’s business.
“It is our duty to protect our Intellectual Property and this is what we are doing with this suit and others like it,” said Bill Ogle, CEO of Blue Calypso. “We built this technology to give our customers a platform for reaching new consumers. When others infringe on our innovation, we are going to take the steps necessary to protect what is ours.”
About Blue Calypso, Inc.
Blue Calypso is an innovator in digital word-of-mouth marketing and advertising. With Blue Calypso’s patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.
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