Conversational marketing technology provider Neolane today announced it was named a Visionary in the Gartner, Inc. 2012 “Magic Quadrant for Integrated Marketing Management”¹. According to Neolane, with its increased focus on digital marketing—including the ability to generate real-time content and offers to Facebook and Twitter, send personalized and geo-contextualized mobile push notifications and in-app content, and capture social data into its marketing database via social sign in—it has further extended its ability to engage customers through personalized and relevant one-to-one dialogues on an expanding set of digital communication channels.

Gartner defines Integrated Marketing Management (IMM) as the marketing strategy, process automation, and technologies required to integrate people, processes, and technologies across the marketing ecosystem.

According to the report, “Visionaries have a strong vision for applying technology and developing a platform to support a wide variety of integrated marketing roles, functions and processes. They tend to have a broad focus on marketing functionality. Although they may have core competencies in certain areas, they may lack depth in others. Visionaries are distinguished by their applications' usability and flexibility. They are market thought leaders and innovators for creating a platform for the entire marketing department that have not yet gained broad market penetration and adoption.”

“Our customers cite the ability to orchestrate interactive marketing campaigns and an easy-to-use interface as advantages of Neolane’s campaign management functionalities. However it is Neolane’s ability to help marketers keep up with its customers’ and prospects’ expectations and addressing them across more communication channels than ever before in a personalized and holistic fashion that is propelling our business forward,” said Stephane Dehoche, president and CEO, Neolane. “After increasing the size of all our geos, including the US, in the last two years and introducing personalized, contextualized, and geo-personalized social and mobile capabilities ahead of many of our competitors, it is an honor to have been recognized by Gartner as a visionary in the IMM quadrant.”

According to Gartner, “IMM emphasizes architectures and platforms for the role-based distribution of information, content and functionality. From a technology perspective, vendors in this market provide an integrated set of marketing functionality that integrates executional, operational and analytical marketing processes. These may not all reside in the same solution, but should be preintegrated if they are not on the same architecture.”

Neolane recently announced:

• A breakthrough solution to drive higher levels of cross-channel engagement. Using the first-of-its-kind, Neolane Mobile App Channel lets organizations facilitate one-to-one personalized messages and offers in mobile push notifications and in-app content, while being consistent with messages across other channels.
• The newest version of Neolane Interaction, the company’s application for fusing inbound and outbound marketing campaigns and offers using one single rules engine allowing marketers to dynamically generate real-time personalized marketing offers and content on web sites, emails, mobile devices, and Facebook brand pages.
• Neolane Social Marketing, an industry-first solution enabling marketers to transform vast audiences of anonymous fans and followers into qualified prospects and profitable customers.

1 – Gartner, “Magic Quadrant for Integrated Marketing Management” by Kimberly Collins and Adam Sarner, November 1, 2012.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Copyright © 2012 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.