Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Stackify Blog, Pat Romanski, Shelly Palmer

News Feed Item

Starwood Hotels & Resorts lanza servicio de noticias online y multilingüe para medios de comunicación

Starwood Hotels & Resorts ha lanzado hoy un portal de noticias multilingüe, muy visual y concebido para proporcionar a los blogueros y periodistas internacionales, así como a otros públicos externos, un acceso sencillo a las principales noticias de Starwood. Este portal incluye comunicados corporativos y financieros, las últimas noticias sobre las nueve exclusivas y atractivas marcas de estilo de vida de la empresa y las ofertas y promociones de su club de fidelización Starwood Preferred Guest (SPG). Creado para revolucionar la tradicional página web de noticias corporativas, el nuevo Starwood Media Centre utiliza un diseño innovador y la última tecnología para ofrecer contenido de video en alta definición, las principales noticias, imágenes en alta resolución y canales de medios sociales, en un formato sencillo de utilizar concebido especialmente para satisfacer las necesidades del periodista de hoy en día.

En un esfuerzo por llegar a audiencias de medios mundiales, Starwood Media Centre actualmente ofrece contenido en siete idiomas diferentes incluidos el inglés, español, francés, italiano, alemán, árabe y ruso. El sitio ofrece acceso directo a los canales de medios sociales de Starwood como Facebook, Twitter y YouTube y ofrece flujo RSS. Además del portal web, Starwood ha lanzado una aplicación móvil Starwood Media Centre que proporciona acceso a noticias, información sobre la empresa e información de contacto con tan solo tocar un botón para los periodistas en cualquier momento y lugar.

"Con la creación de Starwood Media Centre, deseamos reinventar por completo la manera en la que comunicamos noticias a nuestra audiencia de periodistas de todo el mundo con especial atención al contenido de calidad, diseño centrado en la marca y tecnologías avanzadas", comenta Oliver Bonke, Vicepresidente sénior de ventas y marketing de Starwood Hotels & Resorts, Europa, África y Oriente Medio (EAME). "Como líder del mercado en innovación digital, estamos orgullosos una vez más de diferenciarnos del resto de empresas dentro de la industria de la hospitalidad con el lanzamiento de Starwood Media Centre".

Datos más destacados de Starwood Media Centre:

  • Diseño centrado en la marca. Refleja el aspecto, ética y sensación distintivos de cada una de las legendarias marcas de estilo de vida de Starwood y SPG, ofreciendo una verdadera experiencia de marca online.
  • Principales noticias. Los materiales y comunicados de prensa más recientes que incluyen las principales noticias sobre Starwood, incluidos anuncios sobre resultados financieros y corporativos, estrategias de crecimiento, aperturas de hoteles y restauraciones, nuevas iniciativas de marca, alianzas y actualizaciones sobre SPG.
  • Activos de medios avanzados. Fotografías de eventos y hoteles en alta resolución y elegantes vídeos relacionados con viajes en alta definición. El contenido de video editorial y fotográfico presenta las últimas aperturas hoteleras, iniciativas de marca y nuevos destinos Starwood.
  • Integración en los medios sociales. Acceso directo a los canales de medios sociales de Starwood, incluidas actualizaciones de estado de Twitter en el sitio @StarwoodBuzz, la cuenta de usuario Twitter de Starwood.
  • Aplicación móvil. Ofrece acceso sencillo y rápido a las últimas noticias, información de marca e información de contacto en el momento o lugar en el que un periodista necesite. La aplicación móvil responde a las necesidades de los periodistas globales de hoy en día que interactúan con tecnologías móviles a diario.

Para experimentar el nuevo Starwood Media Centre, visite www.starwoodmediacentre.com.

Acerca de Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. es una de las compañías líder en la industria hotelera y de ocio de todo el mundo, con 1.128 propiedades en casi 100 países y 154.000 empleados en hoteles tanto de propiedad como gestionados. Starwood es propietario, gestor y franquiciador de hoteles, resorts y residencias bajo las siguientes marcas de reconocido prestigio internacional: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, y ElementSM. La compañía cuenta con uno de los programas de fidelidad líder del sector, Starwood Preferred Guest (SPG), que permite a sus miembros ganar y canjear puntos por cada estancia, mejoras de categoría en las habitaciones y vuelos, sin restricción de fechas. Starwood también es propietaria de Starwood Vacation Ownership, Inc., uno de los principales proveedores de experiencias vacacionales a través de resorts tipo casa de campo y de un acceso privilegiado a las marcas Starwood. Para más información, visite www.starwoodhotels.com.

###

Fotos y galería multimedia disponibles en: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50457723&lang=es

El comunicado en el idioma original, es la versión oficial y autorizada del mismo. La traducción es solamente un medio de ayuda y deberá ser comparada con el texto en idioma original, que es la única versión del texto que tendrá validez legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...