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Agile Computing Authors: Xenia von Wedel, Sanjay Zalavadia, Elizabeth White, Liz McMillan, Dana Gardner

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Starwood Hotels & Resorts lanceert meertalige online nieuwsdienst voor media-leden

Starwood Hotels & Resorts lanceert vandaag een enerverend, meertalig nieuwsportaal, dat speciaal ontworpen is om wereldwijd journalisten, bloggers en andere externe doelgroepen eenvoudig toegang te verschaffen tot belangrijk nieuws van Starwood. Het gaat hier om bedrijfs- en financiële aankondigingen, het laatste nieuws over de negen unieke en fascinerende lifestyle merken van de onderneming en de aanbiedingen en promoties van Starwood Preferred Guest (SPG). Het nieuwe Starwood Media Centre werd gecreëerd om de traditionele zakelijke nieuwspagina van een nieuw cachet te voorzien en maakt hierbij gebruik van innovatief design en de nieuwste technologie voor het leveren van belangrijk nieuws, HD video-inhoud, hoge resolutie-beelden en sociale mediakanalen. Dit alles in een eenvoudig formaat specifiek gericht op de behoeften van de hedendaagse journalist.

In een poging om wereldwijde mediadoelgroepen te bereiken, biedt Starwood Media Centre nu inhoud in zeven verschillende talen, waaronder Engels, Spaans, Frans, Italiaans, Duits, Arabisch en Russisch. De website biedt directe toegang tot de sociale mediakanalen van Starwood, inclusief Facebook, Twitter en YouTube, en levert RSS-feed. In aanvulling op het webportaal heeft Starwood ook een Starwood Media Centre applicatie voor mobiele telefonie gelanceerd waarmee journalisten onderweg toegang wordt verschaft tot nieuws, bedrijfsinformatie en contactgegevens door slechts op een druk op de knop.

“Met de creatie van Starwood Media Centre wilden wij de nieuwscommunicatie aan onze internationale doelgroep van journalisten in een compleet nieuw jasje steken, door ons te richten op kwaliteitsinhoud, merkgedreven design en geavanceerde technologieën,” aldus Oliver Bonke, Senior Vice President, Sales & Marketing, Starwood Hotels & Resorts, Europa, Afrika en het Midden-Oosten. “Als marktleider in digitale innovatie is het voor ons een hele eer dat wij met het lanceren van Starwood Media Centre opnieuw de toon aangeven.”

Hoogtepunten van Starwood Media Centre zijn onder meer:

  • Merkgericht design. Het weerspiegelt de elegante look, feel en ethos van elk van Starwood's negen iconische lifestyle merken en SPG en biedt een echte merkervaring online.
  • Belangrijk nieuws. De meest recente persberichten en materiaal met belangrijk nieuws over Starwood, waaronder inkomsten en bedrijfsmededelingen, groeistrategieën, openingen en restauraties van hotels, nieuwe merkinitiatieven, partnerschappen en updates over SPG.
  • Rijke media-activa. Hotel- en evenementenfotografie in hoge resolutie en geraffineerde HD video's over reizen. Foto- en redactionele video-inhoud toont de laatste openingen van hotels, merkinitiatieven en nieuwe Starwood-bestemmingen.
  • Integratie van sociale media. Directe toegang tot de sociale mediakanalen van Starwood, waaronder live Twitter op de website van @StarwoodBuzz, de gebruikersnaam van Starwood.
  • Applicatie voor mobiele telefonie. Zorgt voor eenvoudige toegang tot het laatste nieuws, merkinformatie en contactgegevens, waar en wanneer een journalist dit nodig mocht hebben. De applicatie voor mobiele telefonie beantwoordt de behoeften van de hedendaagse journalist die iedere dag over de hele wereld van deze technologie gebruik maakt.

Om het nieuwe Starwood Media Centre te ervaren kunt u terecht op www.starwoodmediacentre.com.

Starwood Hotels & Resorts Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is een van de meest vooraanstaande bedrijven in de hotel- en vrijetijdswereld met 1.128 hotels en resorts in 100 landen en gebiedsdelen met 154.000 medewerkers op de hotels en resorts die het bedrijf in eigendom of beheer heeft. Starwood Hotels is een volledige geïntegreerde eigenaar, operator en franchisor van hotels, resorts en residenties onder de volgende internationaal befaamde merknamen: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, en het recentelijk gelanceerde Aloft® en Element SM. Het bedrijf heeft één van de leidende loyaliteit programma’s binnen haar branche, Starwood Preferred Guest® (SPG®), wat het leden mogelijk maakt om punten te sparen en in te ruilen voor verblijven, kamer upgrades en vluchten, zonder black-out data. Starwood Hotels is tevens eigenaar van Starwood Vacation Ownership, Inc., een van de meest vooraanstaande ontwikkelaars en operators van hoogstaande vakantieparken. Voor meer informatie kunt u terecht op www.starwoodhotels.com.

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Deze bekendmaking is officieel geldend in de originele brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten worden vergeleken met de tekst in de brontaal welke als enige juridische geldigheid beoogt.

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