|By Business Wire||
|November 6, 2012 03:01 AM EST||
Starwood Hotels & Resorts ha lanciato oggi un interessante portale multilingue ideato per fornire ai giornalisti internazionali , ai blogger e al pubblico interessato un facile accesso ai più importanti aggiornamenti del gruppo Starwood. Fra questi ci sono annunci aziendali e finanziari, le più recenti notizie sui nove marchi del gruppo, ognuno dei quali con una connotazione ben distinta, e le offerte e promozioni di Starwood Preferred Guest (SPG). Creato con l’intento di reinventare la tradizionale pagina di notizie aziendali , il nuovo Starwood Media Centre utilizza un design innovativo e le più recenti tecnologie per offrire le notizie più importanti, i contenuti video ad alta definizione, le immagini in alta risoluzione e l’accesso ai canali social media in un formato facile da utilizzare, creato specificatamente per soddisfare le necessità dei giornalisti.
Con l’obiettivo di raggiungere i media a livello globale, Starwood Media Centre attualmente è disponibile in sette lingue differenti: inglese, spagnolo, francese, italiano, tedesco, arabo e russo. Il sito offre accesso diretto ai canali social media di Starwood fra cui Facebook, Twitter e YouTube e offre anche un feed RSS. Oltre al portale web, Starwood ha anche lanciato l'applicazione mobile Starwood Media Centre che fornisce tutti i contenuti un attraverso un semplice click per i giornalisti che sono sempre in movimento.
"Con la creazione di Starwood Media Centre volevamo re-inventare completamente il modo in cui comunichiamo le notizie ai nostri giornalisti e blogger di tutto il mondo, concentrandoci sui contenuti di qualità, un design incentrato sul marchio e tecnologie avanzate", ha affermato Oliver Bonke, Vicepresidente Senior per Vendite e Marketing di Starwood Hotels & Resorts per la Regione EAME (Europa, Africa e Medio Oriente). "Con un ruolo da leader nelle innovazioni digitali, siamo lieti ancora una volta di distinguerci nel settore dell'ospitalità con il lancio di Starwood Media Centre".
Caratteristiche distintive di Starwood Media Centre comprendono:
- Un design incentrato sul marchio che riflette l'aspetto, l'atmosfera e il carattere distintivo di ciascuno dei nove marchi iconici di Starwood e SPG offrendo una vera esperienza di marchio on-line.
- Le notizie più importanti, ovvero i più recenti comunicati stampa e altri materiali contenenti i più importanti aggiornamenti su Starwood, fra cui annunci aziendali e sui rendimenti, strategie di crescita, inaugurazioni e restauri di hotel, nuove iniziative del marchio, partnership e aggiornamenti sul programma SPG.
- Ricchi contenuti multimediali: fotografie in alta risoluzione degli hotel e degli eventi, oltre a video di alta qualità su temi di viaggio. Foto e contenuti video editoriali che mostrano le ultime inaugurazioni degli hotel, le iniziative di marchio e le nuove destinazioni Starwood.
- Integrazione con i social media: accesso diretto ai canali social media di Starwood, fra cui contenuti Twitter live da @StarwoodBuzz, l’account Twitter di Starwood.
- Applicazione mobile: offre un accesso semplice alle ultime notizie, alle informazioni sul marchio e ai principali contatti sempre e dovunque. L'applicazione mobile risponde alle necessità degli odierni giornalisti che interagiscono giornalmente con le tecnologie mobili.
Per provare il nuovo Starwood Media Centre, visitare www.starwoodmediacentre.com.
Informazioni su Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. è una delle società leader al mondo nel settore alberghiero e turistico, con 1.128 strutture in quasi 100 paesi e 154.000 impiegati nelle proprie strutture di proprietà o in gestione. Starwood Hotels è una società integrata, proprietaria, operatrice o franchiser di alberghi, resort e residence con i seguenti rinomati marchi internazionali: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft® ed Element SM. La compagnia vanta uno dei programmi di fidelizzazione leader nel settore, Starwood Preferred Guest (SPG), che garantisce ai soci di accumulare e riscattare punti per soggiorni, upgrade a camere di categoria superiore e voli aerei senza limitazioni di date. Starwood è altresì proprietaria di Starwood Vacation Ownership, Inc., una delle principali società per vacanze in resort con ville a livello mondiale e accesso privilegiato ai marchi Starwood. Per ulteriori informazioni si prega visitare il sito www.starwoodhotels.com.
Galleria Fotografica/Multimediale Disponibile: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50457723&lang=it
Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 28, 2016 07:00 PM EDT Reads: 1,252
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 28, 2016 07:00 PM EDT Reads: 1,953
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
May. 28, 2016 07:00 PM EDT Reads: 3,596
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 28, 2016 06:45 PM EDT Reads: 2,863
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 28, 2016 04:30 PM EDT Reads: 909
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 28, 2016 03:45 PM EDT Reads: 2,541
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 28, 2016 02:00 PM EDT Reads: 2,927
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 28, 2016 02:00 PM EDT Reads: 1,370
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 28, 2016 01:00 PM EDT Reads: 2,344
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 28, 2016 11:00 AM EDT Reads: 4,057
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 28, 2016 10:45 AM EDT Reads: 1,626
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 28, 2016 09:45 AM EDT Reads: 2,271
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 28, 2016 09:15 AM EDT Reads: 1,200
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 28, 2016 09:00 AM EDT Reads: 2,437
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 28, 2016 08:45 AM EDT Reads: 1,987
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 28, 2016 07:15 AM EDT Reads: 2,697
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 28, 2016 06:00 AM EDT Reads: 2,264
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 28, 2016 05:00 AM EDT Reads: 3,250
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 28, 2016 05:00 AM EDT Reads: 2,127
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 28, 2016 04:15 AM EDT Reads: 3,216