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Agile Computing Authors: Elizabeth White, Dean Madison, Pat Romanski, Yeshim Deniz, Larry Alton

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STARWOOD HOTELS & RESORTS STELLT MEHRSPRACHIGEN ONLINE NEWS SERVICE FÜR MEDIENVERTRETER VOR

Starwood Hotels & Resorts lanciert heute ein vorbildliches, mehrsprachiges News-Portal, das internationalen Journalisten, Bloggern und anderen Medienvertretern wichtige Starwood-News einfach und unkompliziert zugänglich macht. Darunter fallen unternehmensspezifische und finanzielle Ankündigungen, aktuelle Informationen über die neun einzigartigen, attraktiven Lifestyle-Marken des Unternehmens sowie Angebote und Aktionen von Starwood Preferred Guest (SPG), des konzerneigenen Kundenbindungsprogrammes. Das neue „Starwood Media Centre“, das traditionelle Pressemitteilungen des Unternehmens revolutionieren wird, liefert mit innovativem Design und modernster Technologie alles, was Journalisten von heute brauchen: aktuelle News, hochauflösendes Video- und Fotomaterial sowie Social-Media-Kanäle in einem einfach anzuwendenden Format.

Um Medienvertreter weltweit mit Informationen versorgen zu können, ist der Inhalt des „Starwood Media Centre“ zurzeit in sieben Sprachen verfügbar, darunter Englisch, Deutsch, Spanisch, Französisch, Italienisch, Arabisch und Russisch. Die Website ist direkt mit den Starwood Social-Media-Kanälen, darunter Facebook, Twitter und YouTube, verlinkt und hat auch einen RSS-Feed integriert. Zuzüglich zum Webportal bietet Starwood eine „Starwood Media Centre“-App für Mobiltelefone, die Journalisten unterwegs Zugang zu News, Unternehmens- und Kontaktinfos auf Knopfdruck verschafft.

„Mit der Einrichtung des ‚Starwood Media Centre‘ soll die Kommunikation von Informationen an Fachjournalisten rund um den Globus revolutioniert werden. Unser Schwerpunkt liegt dabei auf qualitativ hochwertigen Inhalten, markenspezifischem Design und modernster Technologie“, erklärt Oliver Bonke, Senior Vice President, Sales & Marketing, Starwood Hotels & Resorts, Europa, Afrika und Naher Osten (EAME). „Als Marktführer bei digitalen Innovationen sind wir stolz darauf, uns mit der Einführung des „Starwood Media Centre“ einmal mehr von unseren Mitbewerbern in der Hotelbranche abgrenzen zu können.“

Die Highlights des “Starwood Media Centre” sind:

  • Markenspezifisches Design. Der spezielle Look, das Image und Ethos jeder einzelnen der neun Starwood-Lifestyle-Marken mit Kultcharakter inklusive SPG vermitteln ein wahrhaftiges Online-Markenerlebnis.
  • Wichtige News. Die aktuellsten Presseinformationen und Dokumente zu wichtigen Neuigkeiten aus der Starwood-Familie, darunter Einnahmen, unternehmensspezifische Ankündigungen, Expansionsstrategien, Hoteleröffnungen, Restaurierungen, Infos zu neuen Marken, Partnerschaften sowie neue SPG-Initiativen.
  • Eine Fülle von Media Assets. Hoch auflösendes Foto- und Videomaterial zu Hotels, Veranstaltungen und Reisebelangen in bester Qualität. Im Foto- und Videocontent werden aktuelle Hoteleröffnungen, Markeninitiativen und neue Starwood-Destinationen vorgestellt.
  • Social-Media-Integration. Direkter Zugang zu Starwoods Social-Media-Kanälen, darunter ein Live-Twitter-Feed über @StarwoodBuzz, dem Starwood Twitter-Handle.
  • App für Mobiltelefone. Unkomplizierter Zugang zu den aktuellsten News, Marken- und Kontaktinfos wann und wo immer ein Journalist sie benötigt. Die App für Mobiltelefone entspricht den Bedürfnissen moderner Journalisten weltweit, die mobile Technologien tagtäglich anwenden.

Um einen Eindruck vom neuen „Starwood Media Centre“ zu gewinnen, besuchen Sie www.starwoodmediacentre.com.

Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. ist mit mehr als 1,128 Hotels in 100 Ländern und 154.000 Mitarbeitern in eigenen Hotels und Management-Betrieben eine der führenden Hotelgesellschaften der Welt. Starwood ist Eigentümer, Betreiber und Franchisegeber von Hotels, Resorts und Residenzen international bekannter Marken wie St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft und Element. Das Kundenbindungsprogramm Starwood Preferred Guest (SPG) zählt zu den führenden Bonussystemen der Hotellerie. Mitglieder sammeln Punkte und können diese unter anderem gegen kostenfreie Übernachtungen, Zimmer-Upgrades und Flugtickets bei zahlreichen Airlines eintauschen – ganz ohne Sperrzeiten. Darüber hinaus ist Starwood Eigentümer der Starwood Vacation Ownership, Inc., eines der führenden Entwickler- und Betreiberunternehmen von qualitativ hochwertigen Time-Sharing-Urlaubsresorts. www.starwoodhotels.com

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