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GSN Appoints Andrew Pedersen as Chief Studio Officer

Creative Games Industry Veteran to Oversee Virtual Currency Game Production Across Platforms

SAN FRANCISCO, CA -- (Marketwire) -- 11/05/12 -- GSN announced today that Andrew Pedersen has joined the company as Chief Studio Officer, reporting to Jeff Karp, Executive Vice President Mobile & Social Games. In this newly created position, Pedersen is based in GSN Digital's San Francisco office and will oversee the company's virtual currency game production across its mobile, social and online gaming platforms.

Pedersen comes to GSN from Tagged, where he was Vice President & General Manager, Social Games. Prior to Tagged, he was Senior Vice President, Studio for social games start-up Offspring, which he co-founded and helped facilitate its acquisition by NeoEdge. Previously, Pedersen held various positions with Electronic Arts, most recently as Vice President & General Manager, Pogo. During his tenure with EA, he developed casual game titles including Poppit, Word Whomp, Turbo 21 and multiple casino games; created Club Pogo, the successful casual games subscription service; and led the global strategy and P&L for Pogo across three continents.

"Andrew is a highly respected industry veteran with a wealth of experience managing online entertainment and consumer web studios," said Jeff Karp. "His creative talent and business expertise are exactly what we need to continue delivering the highest quality games and the best possible entertainment experience to our players."

Pedersen added, "GSN Digital was a pioneer in the social games space and has since built one of the leading social casinos on Facebook with extensions on the Web and mobile platforms. I'm excited to be a part of the company's continued success as we look for innovative ways to keep players engaged while attracting new ones across all platforms."

About GSN
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, mobile and social games, and cash competitions. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN at www.gsn.com.

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Media Contacts:
Annie Perkins
SHIFT Communications
617.779.1817
gsn@shiftcomm.com

Allison Rynak
GSN Digital
781.250.8734
arynak@gsn.com

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