Welcome!

Agile Computing Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Zakia Bouachraoui, Pat Romanski

News Feed Item

Democrats and Republicans Agree: Consumer Technologies are a Must-Have

Democrats and Republicans disagree on many issues facing this country, but as Americans head to the polls tomorrow to cast their vote, both parties share a love for technology. According to research from the Consumer Electronics Association (CEA)®, Democrats and Republicans have similar ownership and adoption rates of consumer electronics (CE), as well as comparable purchase expectations and wish lists this holiday season.

On the surface, Democrats report spending slightly more than Republicans on technology over the past 12 months; Democrats report spending $779 on CE products during the past year while Republicans say they’ve spent $747. While some CE products, such as cell phones and portable MP3 players, share equal ownership rates among the parties, Republicans report higher ownership rates of other CE products, like smartphones, digital cameras, HDTVs and laptops. However, once other variables, like household size and income are taken into account, Democrats and Republicans show no significant differences in how much they spend on technology or the technology products they own. In fact, after holding other variables constant, only TV ownership rates remain statistically different between self-identifying Republicans (99 percent ownership) and Democrats (97 percent ownership).

“Despite all the potential things that can divide us as a country, the one thing that Democrats and Republicans clearly agree on is technology,” said Gary Shapiro, president and CEO, CEA. “Technology and innovation unite us as a country. Our results make clear that despite many political differences, tech spending and CE ownership is largely uninfluenced by political party affiliation. Although we didn’t research this, I am also confident that almost all agree that it will be wonderful to move on past the election and start seeing non-political advertisements.”

CEA research also shows that Democrats and Republicans have similar approaches and expectations toward holiday shopping this year. Members of both parties plan to start their holiday shopping around Black Friday weekend. Shoppers associating with both parties plan to allocate a similar amount of money to technology gifts.

Party affiliation also had no impact on holiday wish lists. Democrats and Republicans were practically identical in their plans to give some of the hottest tech items this holiday, including smartphones and tablets. Democrats and Republicans also are equally likely to shop for CE devices online and search for CE promotions using social networking sites.

Data was collected from CEA’s 14th Annual Household CE Ownership and Market Potential Study (April 2012), which was conducted between January 26-30, 2012, and CEA’s 19th Annual CE Holiday Purchase Patterns Study (October 2012), which was conducted in September 2012. Both studies were designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. Each complete study is available free to CEA member companies at members.CE.org. Non-members may purchase each study at the CEA Store.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: https://www.facebook.com/#!/CEAfeed, http://twitter.com/ceafeed, http://blog.ce.org/.

UPCOMING EVENTS

  • CES New York Press Preview featuring CES Unveiled NEW YORK
    November 12, 2012, New York, NY
  • CES Unveiled LONDON
    November 15, 2012, London, UK
  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...