|By PR Newswire||
|November 5, 2012 09:40 AM EST||
SEATTLE and NEW YORK, Nov. 5, 2012 /PRNewswire/ -- As 87 percent of home cooks prepare for Thanksgiving gatherings, Allrecipes.com, the world's #1 digital food brand, and Better Homes and Gardens, the nation's leading women's magazine brand, join with Campbell's to help busy, family-focused women create a memorable celebration this Thanksgiving through a Pinterest sweepstakes titled "Best Thanksgiving Ever."
Thanksgiving is social by nature—spending time with friends and family and giving thanks are what Americans love most about the holiday, according to Allrecipes' 2012 Holiday Attitudes and Behaviors Survey and Measuring Cup Report*. The survey also found that nearly half of American women will turn to social media for inspiration this Thanksgiving. The "Best Thanksgiving Ever" sweepstakes provides a vehicle for Thanksgiving planners to share and inspire one another with Thanksgiving recipes, decorating tips and traditions that uniquely define their special day. It is also an opportunity for one lucky cook to win a $5,000 grand prize, and five other cooks to give thanks for their $1,000 winnings.
"According to our recent 2012 Better Homes and Gardens Food Factor survey**, home cooks are investing more resources and energy into creating exceptional special occasion meals which call for more time and ingredients," said Gayle Butler, Meredith National Media Group EVP and Better Homes and Gardens editor-in-chief. "Our readers, and home cooks everywhere, want to get the most out of these memorable holiday moments where family and friends gather to celebrate, and eat, together."
"Thanksgiving is the biggest food holiday of the year, and for Allrecipes, the most important thing is providing our community with seamless access to the resources they need to make the meal and celebration a success," said Lisa Sharples, president of Allrecipes. "Leveraging Pinterest for the 'Best Thanksgiving Ever' campaign allows us to visually showcase top-rated recipes and tips, and encourages our community to share their favorite things about Thanksgiving with others—which really is the whole premise behind the day—sharing a special day and meal with friends and family."
Adam Kmiec, director of global digital marketing and social media at Campbell Soup Company states, "Our vision at Campbell is clear: We want to be the most digitally fit CPG organization in the world. A major part of being fit is being able to match the tempo of our consumers and the overall marketplace. This program clearly demonstrates that 'digital fitness' is not just about words, it's about action. With Allrecipes and Better Homes and Gardens, we're bringing a program to our consumer that's based on insights and is clearly tied to how our consumers are looking for cooking inspiration."
How America Will Celebrate Thanksgiving
So how do Americans plan to celebrate this year? According to the Better Homes and Gardens Holiday and Entertaining Survey***, make-ahead recipes, especially do-ahead desserts, are most helpful when it comes to preparing for Thanksgiving. According to Allrecipes' holiday survey, the size of gatherings, food budgets and menus will be fairly consistent with last year. What is new, however, are the tools and resources women will rely on to plan and prepare for the biggest meal of the year.
- Past favorites (78 percent) and recipe websites (73 percent) will be the top holiday recipes resources.
- 45 percent of home cooks will visit social sites to share their favorite Thanksgiving recipes, traditions and decorating ideas through photos, videos and posts.
- 20 percent say "having a video demonstration available" is important/extremely important when selecting dishes for their holiday table.
- Cooks with mobile devices (tablets and smartphones) will use them throughout each phase of planning and preparation, including recipe selection (70 percent), making shopping lists (36 percent), watching how-to cooking videos (20 percent) and staying connected with family and friends (70 percent).
Allrecipes.com: Ultimate Resource for Thanksgiving
With thousands of top-rated Thanksgiving recipes—from classics such as Homestyle Turkey, the Michigander Way to more exotic side dishes such as Holiday Cranberry Chutney—Allrecipes will be the go-to resource for Thanksgiving meal planning, expecting 28 million visitors across desktop and mobile devices the week leading up to Thanksgiving day—a 35 percent increase over 2011.
Home cooks in need of last-minute Thanksgiving help can turn to Allrecipes.com's Recipe Buzz, where thousands of community members can be found answering questions for other home cooks 24 hours a day.
Additional resources include:
- Thanksgiving Recipes video collection including the most popular Thanksgiving recipes in video form so home cooks can see the directions step-by-step.
- Allrecipes Thanksgiving pages feature everything needed for a fantastic Thanksgiving meal— including top-rated recipes, how-to videos, ready-to-go menus, helpful articles and time-saving recipe scaling tools for large family feasts.
- Allrecipes Dinner Spinner app for Droid, iPhone, Kindle and Windows phones: The #1 recipe and shopping app, with 15 million downloads, is the perfect mobile resource for Thanksgiving planning and prep.
- Allrecipes.com Your Kitchen Inspiration app for the iPad. Be inspired by the top-rated Thanksgiving recipes at your fingertips.
- Allrecipes Video Cookbook, newly available for Windows 8, is optimized for watching while you cook! You can browse seasonally-relevant recipe ideas and videos, with revolutionary step-by-step video synced to written recipe directions. This allows viewers to pause or move ahead or back in the video just by touching the corresponding step in the written recipe directions.
- Check out the Thanksgiving in a Minute video for an overview of the resources Allrecipes offers for Thanksgiving.
Better Homes and Gardens: The Trusted Source for Holiday Content
Better Homes and Gardens has been a trusted source for holiday content for decades, and with 47 percent growth in Comscore as of September, increasingly women are turning to the brand for holiday content online as well. During the weeks and months leading up to Thanksgiving, women find thousands of ideas to make their Thanksgiving traditions special, including: videos and how-to's to create Thanksgiving centerpieces, crafts that use fall leaves and even tools to help her find holiday decorations that match her style.
*The Allrecipes 2012 Holiday Attitudes and Behaviors survey and Measuring Cup Report data are based on an online survey of 1,434 U.S.-based participants fielded on the site in September, 2012. For more information, contact Allrecipes.com.
**The 2012 Better Homes and Gardens Food Factor survey data is based on an online survey of 2,000 U.S.-based participants fielded via independent panel in June, 2012.
***Better Homes and Gardens Holiday and Entertaining Survey - an online survey of 14,000 respondents fielded to the 100 Days of Holidays email newsletter list of over 1.2 million holiday enthusiasts in January, 2012. For more information on both surveys, contact Better Homes and Gardens.
Allrecipes, the world's largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand with 18 web and mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.
About Better Homes and Gardens
Reaching approximately 40 million readers every month through the magazine, the Better Homes and Gardens brand extends across the web, tablet, mobile, social, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their home and the lives they create there. Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing. For more information, visit www.bhg.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soups and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse Farms." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.
Better Homes and Gardens
SOURCE Allrecipes.com; Better Homes and Gardens
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Aug. 31, 2016 10:11 AM EDT
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 31, 2016 09:30 AM EDT Reads: 1,085
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 31, 2016 09:00 AM EDT Reads: 506
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 31, 2016 08:45 AM EDT Reads: 922
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 31, 2016 07:45 AM EDT Reads: 958
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 31, 2016 02:45 AM EDT Reads: 1,899
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 31, 2016 02:15 AM EDT Reads: 2,295
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 31, 2016 02:00 AM EDT Reads: 2,029
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 31, 2016 01:45 AM EDT Reads: 3,114
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 31, 2016 01:00 AM EDT Reads: 1,715
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 30, 2016 08:15 PM EDT Reads: 2,501
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 30, 2016 08:00 PM EDT Reads: 2,049
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Aug. 30, 2016 07:15 PM EDT Reads: 428
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 30, 2016 06:15 PM EDT Reads: 441
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 30, 2016 03:30 PM EDT Reads: 3,803
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Aug. 30, 2016 02:00 PM EDT Reads: 3,851
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 30, 2016 01:45 PM EDT Reads: 753
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 30, 2016 01:15 PM EDT Reads: 2,089
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 30, 2016 01:00 PM EDT Reads: 3,257
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 10:00 PM EDT Reads: 2,537