Welcome!

Web 2.0 Authors: Pat Romanski, Aria Blog, Elizabeth White, Carmen Gonzalez, Jnan Dash

News Feed Item

Allrecipes, Better Homes and Gardens and Campbell's Join to Create the Best Thanksgiving Ever

Pinterest Sweepstakes and Inspiration Boards Capture America's Favorite Recipe and Decorating Ideas as Millions Prepare for Thanksgiving

SEATTLE and NEW YORK, Nov. 5, 2012 /PRNewswire/ -- As 87 percent of home cooks prepare for Thanksgiving gatherings, Allrecipes.com, the world's #1 digital food brand, and Better Homes and Gardens, the nation's leading women's magazine brand, join with Campbell's to help busy, family-focused women create a memorable celebration this Thanksgiving through a Pinterest sweepstakes titled "Best Thanksgiving Ever."

(Logo: http://photos.prnewswire.com/prnh/20120723/SF44086LOGO)

Thanksgiving is social by nature—spending time with friends and family and giving thanks are what Americans love most about the holiday, according to Allrecipes' 2012 Holiday Attitudes and Behaviors Survey and Measuring Cup Report*. The survey also found that nearly half of American women will turn to social media for inspiration this Thanksgiving. The "Best Thanksgiving Ever" sweepstakes provides a vehicle for Thanksgiving planners to share and inspire one another with Thanksgiving recipes, decorating tips and traditions that uniquely define their special day. It is also an opportunity for one lucky cook to win a $5,000 grand prize, and five other cooks to give thanks for their $1,000 winnings.

"According to our recent 2012 Better Homes and Gardens Food Factor survey**, home cooks are investing more resources and energy into creating exceptional special occasion meals which call for more time and ingredients," said Gayle Butler, Meredith National Media Group EVP and Better Homes and Gardens editor-in-chief. "Our readers, and home cooks everywhere, want to get the most out of these memorable holiday moments where family and friends gather to celebrate, and eat, together."

"Thanksgiving is the biggest food holiday of the year, and for Allrecipes, the most important thing is providing our community with seamless access to the resources they need to make the meal and celebration a success," said Lisa Sharples, president of Allrecipes. "Leveraging Pinterest for the 'Best Thanksgiving Ever' campaign allows us to visually showcase top-rated recipes and tips, and encourages our community to share their favorite things about Thanksgiving with others—which really is the whole premise behind the day—sharing a special day and meal with friends and family."

Adam Kmiec, director of global digital marketing and social media at Campbell Soup Company states, "Our vision at Campbell is clear: We want to be the most digitally fit CPG organization in the world. A major part of being fit is being able to match the tempo of our consumers and the overall marketplace. This program clearly demonstrates that 'digital fitness' is not just about words, it's about action. With Allrecipes and Better Homes and Gardens, we're bringing a program to our consumer that's based on insights and is clearly tied to how our consumers are looking for cooking inspiration."

How America Will Celebrate Thanksgiving
So how do Americans plan to celebrate this year? According to the Better Homes and Gardens Holiday and Entertaining Survey***, make-ahead recipes, especially do-ahead desserts, are most helpful when it comes to preparing for Thanksgiving. According to Allrecipes' holiday survey, the size of gatherings, food budgets and menus will be fairly consistent with last year. What is new, however, are the tools and resources women will rely on to plan and prepare for the biggest meal of the year.

  • Past favorites (78 percent) and recipe websites (73 percent) will be the top holiday recipes resources.
  • 45 percent of home cooks will visit social sites to share their favorite Thanksgiving recipes, traditions and decorating ideas through photos, videos and posts.
  • 20 percent say "having a video demonstration available" is important/extremely important when selecting dishes for their holiday table.
  • Cooks with mobile devices (tablets and smartphones) will use them throughout each phase of planning and preparation, including recipe selection (70 percent), making shopping lists (36 percent), watching how-to cooking videos (20 percent) and staying connected with family and friends (70 percent).

Allrecipes.com: Ultimate Resource for Thanksgiving
With thousands of top-rated Thanksgiving recipes—from classics such as Homestyle Turkey, the Michigander Way to more exotic side dishes such as Holiday Cranberry Chutney—Allrecipes will be the go-to resource for Thanksgiving meal planning, expecting 28 million visitors across desktop and mobile devices the week leading up to Thanksgiving day—a 35 percent increase over 2011.

Home cooks in need of last-minute Thanksgiving help can turn to Allrecipes.com's Recipe Buzz, where thousands of community members can be found answering questions for other home cooks 24 hours a day.

Additional resources include:

  • Thanksgiving Recipes video collection including the most popular Thanksgiving recipes in video form so home cooks can see the directions step-by-step.
  • Allrecipes Thanksgiving pages feature everything needed for a fantastic Thanksgiving meal— including top-rated recipes, how-to videos, ready-to-go menus, helpful articles and time-saving recipe scaling tools for large family feasts.
  • Allrecipes Dinner Spinner app for Droid, iPhone, Kindle and Windows phones: The #1 recipe and shopping app, with 15 million downloads, is the perfect mobile resource for Thanksgiving planning and prep.
  • Allrecipes.com Your Kitchen Inspiration app for the iPad. Be inspired by the top-rated Thanksgiving recipes at your fingertips.
  • Allrecipes Video Cookbook, newly available for Windows 8, is optimized for watching while you cook! You can browse seasonally-relevant recipe ideas and videos, with revolutionary step-by-step video synced to written recipe directions. This allows viewers to pause or move ahead or back in the video just by touching the corresponding step in the written recipe directions.
  • Check out the Thanksgiving in a Minute video for an overview of the resources Allrecipes offers for Thanksgiving. 

Better Homes and Gardens: The Trusted Source for Holiday Content
Better Homes and Gardens has been a trusted source for holiday content for decades, and with 47 percent growth in Comscore as of September, increasingly women are turning to the brand for holiday content online as well. During the weeks and months leading up to Thanksgiving, women find thousands of ideas to make their Thanksgiving traditions special, including: videos and how-to's to create Thanksgiving centerpieces, crafts that use fall leaves and even tools to help her find holiday decorations that match her style.

*The Allrecipes 2012 Holiday Attitudes and Behaviors survey and Measuring Cup Report data are based on an online survey of 1,434 U.S.-based participants fielded on the site in September, 2012. For more information, contact Allrecipes.com.

**The 2012 Better Homes and Gardens Food Factor survey data is based on an online survey of 2,000 U.S.-based participants fielded via independent panel in June, 2012.

***Better Homes and Gardens Holiday and Entertaining Survey - an online survey of 14,000 respondents fielded to the 100 Days of Holidays email newsletter list of over 1.2 million holiday enthusiasts in January, 2012. For more information on both surveys, contact Better Homes and Gardens.

About Allrecipes
Allrecipes, the world's largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand with 18 web and mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.

About Better Homes and Gardens
Reaching approximately 40 million readers every month through the magazine, the Better Homes and Gardens brand extends across the web, tablet, mobile, social, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their home and the lives they create there. Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing. For more information, visit www.bhg.com.

About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soups and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse Farms." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

CONTACTS:




Stephanie Robinett 

Patrick Taylor                                                   

Allrecipes.com

Better Homes and Gardens                        

[email protected]

[email protected]                 

206.708.9271

212.551.6984                                                     

SOURCE Allrecipes.com; Better Homes and Gardens

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.