Welcome!

Agile Computing Authors: Elizabeth White, Carmen Gonzalez, Yeshim Deniz, Pat Romanski, Sematext Blog

News Feed Item

Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing

Digital Marketing Pioneer Skip Graham to Serve as DNA's Chief Strategy Officer

DALLAS, Pa., Nov. 5, 2012 /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announces its acquisition of Plaid Skirt Marketing, a comprehensive digital marketing agency specializing in branding and social media. The acquisition will elevate the social media capabilities of DNA, which are increasingly critical to SEO, and provide current and future clients with a one-stop digital marketing solution. As part of the acquisition, Plaid Skirt Marketing's president Skip Graham, widely recognized as a pioneer of digital branding and social media marketing, will join the company as Chief Strategy Officer.

Launched earlier this year with a mission to upend traditional agency models, the rapidly growing DNA focuses on maximizing agency accountability and minimizing client risk, all while fueling massive client growth. DNA is staffed by a team of veterans from Top 10 Search agencies, who have helped hundreds of advertisers – from start-ups to Fortune 500 brands – manage the most complex search programs in the world, while propelling them to the top of the search engines. Dedicated to putting talent, research, technology, and proven strategies at the forefront of its business, DNA offers unique revenue and equity-based models to its clients. 

"We are incredibly pleased with the acquisition of Plaid Skirt Marketing. Search is in our 'DNA,' Social and Branding is in Plaid Skirt Marketing's 'DNA' – and the match is perfect," said Digital Net Agency CEO Aaron Baker. "This is a business move that just makes sense; advertisers are increasingly looking for full-service, digital marketing solutions, and innovative ways to engage social media outlets and, with this acquisition, DNA completes the digital marketing equation for current and future clients."

Plaid Skirt Marketing provides clients with an innovative approach that emphasizes both creativity and performance. With a portfolio that includes award-winning, international marketing campaigns for Fortune 500 companies, as well as start-ups, Plaid Skirt specializes in branding and social media, as well as mobile marketing, email marketing, viral marketing, and eCRM development. The company also provides website design, online branding and campaign development, landing pages, and banner ads.

The acquisition will shift DNA from a formerly search-centric firm, to a robust search and digital marketing agency. DNA will gain Plaid Skirt Marketing's digital marketing expertise, particularly in product branding and social media, while expanding Plaid Skirt Marketing's digital platform.

A key element in the acquisition is the appointment of Plaid Skirt Marketing's president Skip Graham as DNA's chief strategy officer. A 20-year marketing veteran and innovator, Graham has helped launch Internet marketing efforts for national brands such as Bali, GlaxoSmithKline, Hanes, Champion, and many others. Graham was a founding partner in one of the world's first digital agencies, now part of Mediaplex, and led program and product development on the industry's first 3rd-party ad serving technology for agencies. Graham currently serves as the Executive Director for the Internet Oldtimers Foundation, whose 500+ members include many of the industry's most senior influencers and decision makers.

"DNA was the perfect fit for us. Their commitment to digital market innovation is matched only by their commitment to their clients," stated Skip Graham, president of Plaid Skirt Marketing. "We look forward to joining DNA and providing the most robust search, social, affiliate, and digital brand solutions to current and future clients."

The acquisition was finalized on November 1st, 2012. The integrated company will operate as a whole under the name Digital Net Agency, Inc. (DNA).

About DNA
Digital Net Agency, Inc. (DNA) is a leading performance-based digital agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  DNA also offers social media and affiliate marketing to their clients with the same innovative approach and expertise. Founded by a team of veteran search experts and technologists from Top 10 agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City.

About Plaid Skirt Marketing
Plaid Skirt Marketing is one of the Southeast's leading new media research, planning and placement agencies. Plaid Skirt's approach to interactive and social media marketing marries old school marketing principles and new forms of applied data to inspire new media strategies with superior results. Plaid Skirt's specialties include: Brand Building and Awareness, Social Media, Social CRM for Business, Mobile Marketing, Email Marketing, Viral Marketing, eCRM development, Lead Generation and Co-registration.

Media Contact
Angela Jacobson, mWEBB Communications, Inc., 714-454-8776, [email protected]

 

SOURCE Digital Net Agency, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...