|By PR Newswire||
|November 4, 2012 08:02 AM EST||
LONDRES, November 4, 2012 /PRNewswire/ --
Le nouveau film célèbre une collaboration qui change la donne entre JOHNNIE WALKER® BLUE LABEL™ et PORSCHE DESIGN STUDIO
Pour célébrer le design de la collection JOHNNIE WALKER® BLUE LABEL™ en édition limitée de Porsche Design Studio, JOHNNIE WALKER® BLUE LABEL™ lance aujourd'hui un nouveau film documentaire qui explore les coulisses pour révéler la réalisation de la nouvelle collection. Intitulé « ENGINEERING A BOLD, NEW, WHISKY EXPERIENCE », le film explore comment ce partenariat qui change la donne entre deux icônes contemporaines a été conçu pour révéler une collection exquise d'expériences de whisky sans pareil.
La « vedette » de la collection, apparaissant dans le film, est un Bar privé en édition limitée d'une valeur d'au moins 150 000 GBP, réalisé à la perfection pour une nouvelle expérience de whisky audacieuse et disponible pour seulement 50 VIP à travers le monde, l'un d'entre eux occupant une place spéciale dans l'exclusive Maison de JOHNNIE WALKER® à Shanghai. Des options de personnalisation sur mesure et une dégustation personnelle avec Jonathan Driver, l'ambassadeur de la marque JOHNNIE WALKER® BLUE LABEL™, sont offertes de manière exclusive à chaque acheteur. Dans le film apparaissent d'autres articles de la collection dignes d'envie, dont le Carton, le Chiller, le Mini Cube et la Cask Edition™ ; la pièce maîtresse est la bouteille JOHNNIE WALKER® BLUE LABEL™ en édition limitée, une vision singulière de la bouteille emblématique telle qu'elle a été conçue par Porsche Design Studio.
Rudy Paoli, Directeur général de Global Reserve chez DIAGEO, a déclaré que le film présenterait le design moderne et la technologie novatrice qui sont caractéristiques de la collection exclusive : « Le film "ENGINEERING A BOLD, NEW, WHISKY EXPERIENCE" ouvrira les yeux des consommateurs sur la richesse d'une conception rare, d'une exécution raffinée et sur les possibilités de personnalisation exclusives qui définissent cette nouvelle collection "super deluxe" d'expériences de whisky.
« Lorsque la collection a été réalisée, il est devenu évident qu'il y avait toute une série d'histoires inédites concernant le travail artisanal étayant cette collection et la convergence de ces deux marques de luxe emblématiques. Le film, qui montre les concepteurs, artisans et experts derrière la collection, documente un voyage dans l'artisanat, révolutionnant les principes mêmes du design ».
Regardez le film sur la conception de la collection JOHNNIE WALKER® BLUE LABEL™ en édition limitée par Porsche Design Studio sur la chaîne YouTube : http://www.youtube.com/jwbluelabelofficial et suivez cette histoire sur http://www.facebook.com/JohnnieWalker et sur http://www.johnniewalker.com
Notes aux rédacteurs :
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