Welcome!

Agile Computing Authors: Mehdi Daoudi, Liz McMillan, Pat Romanski, Elizabeth White, Zakia Bouachraoui

Blog Feed Post

Cloud PR – Using Cloud 2.0 to generate new business leads

Not every one is a fan of social media, and within the flood of ‘real work’, who has the time for tweets or to write the thoughtful blogs it takes to use the medium effectively?

However as we all know it’s now a social world – Blogs are the new columnists that have surprisingly significant levels of influence over buyers.

Furthermore with the right tools the medium is ideal for direct lead generation.

Our Cloud Best Practices Network is a perfect example. Starting entirely from scratch with no brand or contacts, and most importantly no marketing budget, not one cent, working purely through social media using only blogs and Linkedin, we have:

  • Generated over 1,000 registrations for webinars and white papers
  • Attracted over a million page impressions
  • Built a connections and follower base of over 5,000

Some suggest that online methods don’t result in quality contacts or “real leads”, however what I’ve found is the reality that senior buyers up to the CIO level are online and accessible.

Subject matter expertise is key – If you know where to look you’ll find the Linkedin groups where they are, and if you participate meaningfully in dialogue on topics of interest to them, you’ll have the opportunity to connect and build relationships.

For me these relationships have turned into face to face meetings, without ever picking up the phone. So not only does it work, but it’s often cheaper and more direct.

I’m not advocating giving up these methods, it’s always a question of the right tools for the right job, I’m more saying that if you think social media marketing can’t generate ‘real leads’, you are really, really missing the boat.

Cloud 2.0

Don’t forget – I achieved this with ZERO marketing budget, imagine what a business could therefore achieve where you do have budget and you’re considering how to maximize your lead flow from it.

One aspect to this is the SaaS tools you can use to support the process, Cloud-based social media tools = Cloud 2.0.

There are many to support this activity, but one in particular I would highlight is Pardot.

Pardot enables marketing automation, were you can automatically maintain an ongoing dialogue with prospects, through communicating various types of “ticklers” to them. Social media – Blogs, articles, white papers, etc are ideal materials to use for this.

What’s important to understand about this activity is how it supports Solution Selling best practices.

In their white paper Content Creation Guide, they describe building content engagement tracks that map to different Buyer Personas at different stages in the procurement cycle, the same model described in Solution Selling.

This means sales organizations can have a unified approach right from point of initial contact serviced by online marketing right through final direct selling stages.

Conclusion – Cloud PR

Research has shown that buyers now look for sales representatives to be subject matter experts on their product areas, naturally, but few convey this through blogs that they then share with their social communities.

This is a really big missed opportunity, there is huge room for growth in these areas if you do little there, but as per the introduction – Who has the time?

If you don’t then consider our Cloud PR service – We enable this social selling as a managed service. Read more here.


Read the original blog entry...

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...