Agile Computing Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Andy Thurai

News Feed Item

Brand USA and Orbitz Worldwide Partner to Promote U.S. Destinations to International Visitors

Brand USA Sponsorship Integrated Throughout the Updated ebookers Explorer app for iPad

CHICAGO, Oct. 30, 2012 /PRNewswire/ -- Leading global online travel company Orbitz Worldwide (NYSE: OWW) has launched a partnership with Brand USA in support of the nation's first global marketing effort to promote the United States as a premier travel destination.  As part of this collaboration, ebookers – a member of the Orbitz Worldwide portfolio of consumer travel brands – today launched an updated version of the award-winning ebookers Explorer app for iPad that prominently features Brand USA sponsorship for all U.S. destinations and introduces new features designed specifically for the iOS 6 mobile operating system.

(Logo: http://photos.prnewswire.com/prnh/20070813/AQM125LOGO)

Through the partnership, Orbitz Worldwide will provide significant in-kind media support to Brand USA—directly supporting Brand USA's marketing strategies to incrementally increase international visitation to the United States in order to support economic growth and job creation.  The U.S. tourism and travel industry is a substantial component of U.S. GDP and employment, with international travel to the United States supporting 1.2 million jobs alone. The travel and tourism industry projects that more than 1 million American jobs could be created within 10 years if the U.S. increases its share of the international travel market.

In addition to supporting the U.S. economy, U.S. travel brands and destinations partnering with Brand USA maximize their international marketing reach when they choose to advertise on leading Orbitz Worldwide sites including Orbitz.com, CheapTickets, ebookers and HotelClub – which are accessed by millions of customers outside the U.S. each year.

"Advertising on Orbitz Worldwide sites provides a valuable opportunity for U.S. destinations and travel brands to extend their reach in the international marketplace and exponentially increase their exposure," said Josh Winkler, vice president of partner marketing for Orbitz Worldwide.  "Orbitz Worldwide maximizes the marketing spend of Brand USA's industry partners looking to attract international travelers, and we look forward to providing U.S. advertising partners with even greater return on their investment – as well as the potential for greatly increased travel to their regions."

The updated ebookers Explorer app for iPad, which debuts today with Brand USA sponsorship integrated for all U.S. destinations, includes several new features, some designed specifically for iOS 6:

  • Integration of TripAdvisor content, including restaurants, tours and attractions, and foursquare content such as arts & entertainment, food, shops & services, nightlife and the great outdoors
  • Apple Maps integration, adding a new dimension to content browsing and interaction
  • Native iOS integration of Twitter, Facebook and iMessage, making it easier for users to share content found on the ebookers Explorer app
  • Over 20 additional upgrades designed to improve the user experience and search functionality

"To encourage increased international visitation to the United States and to grow America's share of the global travel market, Brand USA sought an innovative marketing partner that could leverage new cross-platform media programs," said Jiri Marousek, director of digital media for Brand USA.  "We found that partner in Orbitz Worldwide and look forward to integrating their innovations into our promotion of the U.S. as a premier travel destination."

"Orbitz Worldwide is based in the U.S. and operates in over 140 countries that speak 16 different languages, so we connect directly with the broad international audience that Brand USA and its partners want to reach," added Winkler.  "We look forward to working with Brand USA in making the United States the premier travel destination for visitors from around the world."

About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, and the Away Network. Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business delivers managed corporate travel solutions for corporations. Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at http://investors.orbitz.com. You can sign up to receive email alerts whenever the company posts new information to the website.

About Brand USA
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America's boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com.  For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.DiscoverAmerica.com.

SOURCE Orbitz Worldwide

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...