SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...
|By Xenia von Wedel||
|October 4, 2012 03:25 PM EDT||
Thanks for taking the time to answer my questions. Please tell us, what is GIVINGtrax is all about and what do you do?
Hungerford: GIViNGtrax provides all businesses a shared, cloud-based, marketplace for giving, engaging employees and customers in the process, along with each other.
What are you launching at DEMO Fall 2012?
Titus: GIViNGtrax is launching in beta at DEMO Fall 2012, proving business the ability to manage their own giving, to create employee giving programs, and to increase customer loyalty, to offer customer match giving. Businesses are able to easily publish their giving in real-time, allowing them to leverage their community giving to increase and promote their business. Along with hero images, businesses can showcase customer match offers, nonprofits supported, and a transparent view of their giving.
Individuals are able to create a profile, manage donations and optionally, connect with their employer to take advantage of employer to matched giving programs.
Nonprofits are able to register, create a dedicated microsite and seek donations from businesses and individuals. For the first time, nonprofits are empowered with tools to share and bring value back to businesses that support them. If approved by a business, they can say "thanks" and share for impact stories in GIViNGtrax and across other social media sites, such as Facebook.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Hungerford: GIViNGtrax works for all businesses, large and small. For larger companies, we are partnering with Global Impact, the largest facilitator of workplace giving in the U.S. we are also pursuing partnerships with United Way starting in the Pacific Northwest as a pilot.
For smaller businesses, our sweet spot is consumer facing, multi-unit entities, such as franchise groups and retailers. GIViNGtrax allows these organizations to manage their giving at the local level and the ability to selectively roll up their giving within their organization or across organizations, such as to a franchisor or industry association.
I'd be curious to hear any general thoughts you have on market trends...
Titus: Online giving is growing exponentially, but it is fragmented and disconnected from the workplace. If you think about consumers, they give at events, online, at work and by text. GIViNGtrax bridges the gap across these diverse ways to give and puts the consumer in charge of their giving from one dashboard.
What is the viral aspect of your product?
Hungerford: Our business members will pull in both non-profit members and employees. Customers will also be engaged through business members.
Non-profits will bring the community of business and individuals connected to them onto our marketplace.
For the first time, nonprofits are empowered with tools to help them be more effective. The network among non-profits is strong and we already have many nonprofits participating in GIViNGtrax.
How will you make money? What's the business model?
Titus: Businesses pay a nominal subscription fee based on the number of locations they want to manage and how many employees they have. Nonprofits, employees, and individual consumers use GIViNGtrax at no charge.
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Hungerford: GIViNGtrax is unique in that we offer a shared cloud-marketplace, embracing business giving, employee workplace giving and consumer giving in a collaborative fashion. In bringing these diverse users together, we are able to facilitate some really interesting interactions between them benefiting nonprofits, such as capturing employer matched giving at the point of donation by an employee.
What business or technology could yours disrupt?
Hungerford: GIViNGtrax is disruptive to both traditional workplace giving and to the methods nonprofits use to raise money.
Traditional workplace giving takes place manually or with isolated internal tools. In GIViNGtrax, employees are empowered to enjoy workplace giving, but for the first time, can also enjoy inter-company workplace giving with friends and family. My friends work at IBM, Microsoft and my husband's restaurants. Now, we can all share our favorite causes with each other and share our giving even though we are also participating in our employer’s sponsored workplace giving.
If you later change employers, you can simply disconnect from your current employer, and when ready connect to your new employer. In the meantime, all your giving history, photos, video and stories from your favorite causes remain intact on your dashboard.
Who founded the company, when? What can you tell me about the story of the company's founding?
Hungerford: GIViNGtrax has three founders and first began when my husband encountered a problem with our own giving at Round Table Pizza. Although we were giving nearly $100,000 every year, no one knew. We were bombarded with donation requests all the time and had no way to manage our giving, let alone engage customers and employees in the process.
What is your distribution model? Where to buy your product?
Hungerford: To subscribe to GIViNGtrax, prospective members simply go to www.GIViNGtrax.com. GIViNGtrax has a strong network effect and we will be using social media to create awareness. Additionally, we have partnered with Global Impact and are pursuing partnerships with other traditional workplace giving providers, along with membership-based associations. Agent Ambassadors will be focused on selling subscriptions in key geographies as we roll out to augment our partnership strategy.
What's next on your product roadmap?
Titus: We have a lot of exciting enhancements rolling out over the next few months, benefiting employees and non-profits. The most impactful for non-profits is the ability to allow them to submit a donation request to the “cloud” and be matched with businesses that have budget and are likely to approve it.
Are you targeting a first VC round?
Hungerford: Yes, we welcome funding to help us accelerate our product development, particularly mobile enhancements.
What else would you like to add?
Titus: By using a shared marketplace, GIViNGtrax allows all businesses, large and small, to band together making a collective impact to benefit non-profits. Simple by using a shared system, we are able to streamline the process for nonprofits and eliminate tremendous waste.
Partnerships, collaborations or affiliations: We have partnered with Global Impact and look forward to partnering with United Way of Pierce County, as a pilot project.
Market size being pursued: 27M businesses are inundated with donation requests from over 1.5 nonprofits in the US alone. When you consider the sheer volume, we have a massive opportunity, well over $1.0 B.
Who are the likely competitors, direct or indirect?
We currently have no direct competitor for the shared marketplace. There are several isolated internal systems in use today for workplace giving, and of course there are many consumer donation sites, but no one offers a holistic approach seamlessly tying it all together.
Is the company profitable?
GIViNGtrax is launching in beta this week at DEMO Fall 2012 and we do have a plan to profitability within a year.
GIVINGtrax's platform for collaborative & transparent philanthropy seamlessly taps into $400 billion in advertising & marketing, while connecting businesses, employees and customers via social media. Businesses can manage their own giving, along with offering matched giving programs for employees and customers.
After donating hundreds of thousands of dollars in cash, in-kind, and labor to nonprofit organizations throughout their community, founders Karrie and Lance Hungerford had to reevaluate their giving in the face of the economic downturn. As nonprofit board members, they understood the devastating impact to nonprofits of reduced business funding in the face of government cutbacks and growing social need, and looked for a way to divert traditional advertising and marketing funds while still growing their business.
GIVINGtrax addresses these challenges by overhauling a manual and cumbersome process, enabling local businesses to give more, engage customers & employees, and showcase the impact of their gifts in their local community.
Oct. 21, 2014 04:30 AM EDT Reads: 972
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Oct. 21, 2014 04:00 AM EDT Reads: 1,277
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Oct. 20, 2014 11:45 PM EDT Reads: 1,083
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
Oct. 20, 2014 11:15 PM EDT Reads: 1,553
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Oct. 20, 2014 09:45 PM EDT Reads: 1,097
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Oct. 20, 2014 07:00 PM EDT Reads: 1,858
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
Oct. 20, 2014 03:45 PM EDT Reads: 1,585
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Oct. 20, 2014 02:00 PM EDT Reads: 1,576
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
Oct. 20, 2014 02:00 PM EDT Reads: 1,735
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Oct. 20, 2014 12:00 PM EDT Reads: 1,813
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
Oct. 20, 2014 12:00 PM EDT Reads: 1,581
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
Oct. 20, 2014 09:00 AM EDT Reads: 1,513
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Oct. 19, 2014 10:00 PM EDT Reads: 1,473
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Oct. 19, 2014 09:00 PM EDT Reads: 1,726
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
Oct. 19, 2014 07:30 PM EDT Reads: 1,397
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
Oct. 19, 2014 11:00 AM EDT Reads: 1,874
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.
Oct. 19, 2014 11:00 AM EDT Reads: 1,667
Swiss innovators dizmo Inc. launches its ground-breaking software, which turns any digital surface into an immersive platform. The dizmo platform seamlessly connects digital and physical objects in the home and at the workplace. Dizmo breaks down traditional boundaries between device, operating systems, apps and software, transforming the way users work, play and live. It supports orchestration and collaboration in an unparalleled way enabling any data to instantaneously be accessed on any surface, anywhere and made interactive. Dizmo brings fantasies as seen in Sci-fi movies such as Iro...
Oct. 18, 2014 10:00 PM EDT Reads: 1,827
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other mach...
Oct. 18, 2014 05:00 PM EDT Reads: 1,898
This Internet of Nouns trend is still in the early stages and many of our already connected gadgets do provide human benefits over the typical infotainment. Internet of Things or IoT. You know, where everyday objects have software, chips, and sensors to capture data and report back. Household items like refrigerators, toilets and thermostats along with clothing, cars and soon, the entire home will be connected. Many of these devices provide actionable data - or just fun entertainment - so people can make decisions about whatever is being monitored. It can also help save lives.
Oct. 18, 2014 03:30 PM EDT Reads: 1,640