Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Carmen Gonzalez, Mark Ross-Smith, Pat Romanski

Related Topics: Agile Computing, Industrial IoT, Release Management

Agile Computing: Blog Post

Social Corporate Responsibility and Non-Profit Fundraising - Made Easy

Fall DEMO 2012 interview with GIVINGtrax co-founders

Thanks for taking the time to answer my questions. Please tell us, what is GIVINGtrax is all about and what do you do?

Hungerford: GIViNGtrax provides all businesses a shared, cloud-based, marketplace for giving, engaging employees and customers in the process, along with each other.

What are you launching at DEMO Fall 2012?

Titus: GIViNGtrax is launching in beta at DEMO Fall 2012, proving business the ability to manage their own giving, to create employee giving programs, and to increase customer loyalty, to offer customer match giving.  Businesses are able to easily publish their giving in real-time, allowing them to leverage their community giving to increase and promote their business.  Along with hero images, businesses can showcase customer match offers, nonprofits supported, and a transparent view of their giving.

Individuals are able to create a profile, manage donations and optionally, connect with their employer to take advantage of employer to matched giving programs.

Nonprofits are able to register, create a dedicated microsite and seek donations from businesses and individuals.  For the first time, nonprofits are empowered with tools to share and bring value back to businesses that support them.  If approved by a business, they can say "thanks" and share for impact stories in GIViNGtrax and across other social media sites, such as Facebook.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Hungerford: GIViNGtrax works for all businesses, large and small.  For larger companies, we are partnering with Global Impact, the largest facilitator of workplace giving in the U.S.  we are also pursuing partnerships with United Way starting in the Pacific Northwest as a pilot.

For smaller businesses, our sweet spot is consumer facing, multi-unit entities, such as franchise groups and retailers.  GIViNGtrax allows these organizations to manage their giving at the local level and the ability to selectively roll up their giving within their organization or across organizations, such as to a franchisor or industry association.

I'd be curious to hear any general thoughts you have on market trends...

Titus: Online giving is growing exponentially, but it is fragmented and disconnected from the workplace.  If you think about consumers, they give at events, online, at work and by text.  GIViNGtrax bridges the gap across these diverse ways to give and puts the consumer in charge of their giving from one dashboard.

What is the viral aspect of your product?

Hungerford: Our business members will pull in both non-profit members and employees.  Customers will also be engaged through business members.

Non-profits will bring the community of business and individuals connected to them onto our marketplace.

For the first time, nonprofits are empowered with tools to help them be more effective.  The network among non-profits is strong and we already have many nonprofits participating in GIViNGtrax.

How will you make money? What's the business model?

Titus: Businesses pay a nominal subscription fee based on the number of locations they want to manage and how many employees they have.  Nonprofits, employees, and individual consumers use GIViNGtrax at no charge.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Hungerford: GIViNGtrax is unique in that we offer a shared cloud-marketplace, embracing business giving, employee workplace giving and consumer giving in a collaborative fashion.  In bringing these diverse users together, we are able to facilitate some really interesting interactions between them benefiting nonprofits, such as capturing employer matched giving at the point of donation by an employee.

What business or technology could yours disrupt?

Hungerford: GIViNGtrax is disruptive to both traditional workplace giving and to the methods nonprofits use to raise money.

Traditional workplace giving takes place manually or with isolated internal tools.  In GIViNGtrax, employees are empowered to enjoy workplace giving, but for the first time, can also enjoy inter-company workplace giving with friends and family.   My friends work at IBM, Microsoft and my husband's restaurants.  Now, we can all share our favorite causes with each other and share our giving even though we are also participating in our employer’s sponsored workplace giving.

If you later change employers, you can simply disconnect from your current employer, and when ready connect to your new employer.  In the meantime, all your giving history, photos, video and stories from your favorite causes remain intact on your dashboard.

Who founded the company, when? What can you tell me about the story of the company's founding?

Hungerford: GIViNGtrax has three founders and first began when my husband encountered a problem with our own giving at Round Table Pizza.  Although we were giving nearly $100,000 every year, no one knew.  We were bombarded with donation requests all the time and had no way to manage our giving, let alone engage customers and employees in the process.

What is your distribution model? Where to buy your product?

Hungerford: To subscribe to GIViNGtrax, prospective members simply go to www.GIViNGtrax.com.  GIViNGtrax has a strong network effect and we will be using social media to create awareness.  Additionally, we have partnered with Global Impact and are pursuing partnerships with other traditional workplace giving providers, along with membership-based associations.  Agent Ambassadors will be focused on selling subscriptions in key geographies as we roll out to augment our partnership strategy.

What's next on your product roadmap?

Titus: We have a lot of exciting enhancements rolling out over the next few months, benefiting employees and non-profits.  The most impactful for non-profits is the ability to allow them to submit a donation request to the “cloud” and be matched with businesses that have budget and are likely to approve it.

Are you targeting a first VC round?

Hungerford: Yes, we welcome funding to help us accelerate our product development, particularly mobile enhancements.

What else would you like to add?

Titus: By using a shared marketplace, GIViNGtrax allows all businesses, large and small, to band together making a collective impact to benefit non-profits.  Simple by using a shared system, we are able to streamline the process for nonprofits and eliminate tremendous waste.

Partnerships, collaborations or affiliations: We have partnered with Global Impact and look forward to partnering with United Way of Pierce County, as a pilot project.

Market size being pursued: 27M businesses are inundated with donation requests from over 1.5 nonprofits in the US alone.  When you consider the sheer volume, we have a massive opportunity, well over $1.0 B.

Who are the likely competitors, direct or indirect?

We currently have no direct competitor for the shared marketplace.  There are several isolated internal systems in use today for workplace giving, and of course there are many consumer donation sites, but no one offers a holistic approach seamlessly tying it all together.

Is the company profitable?

GIViNGtrax is launching in beta this week at DEMO Fall 2012 and we do have a plan to profitability within a year.

ABOUT GIVINGtrax
GIVINGtrax's platform for collaborative & transparent philanthropy seamlessly taps into $400 billion in advertising & marketing, while connecting businesses, employees and customers via social media. Businesses can manage their own giving, along with offering matched giving programs for employees and customers.

After donating hundreds of thousands of dollars in cash, in-kind, and labor to nonprofit organizations throughout their community, founders Karrie and Lance Hungerford had to reevaluate their giving in the face of the economic downturn. As nonprofit board members, they understood the devastating impact to nonprofits of reduced business funding in the face of government cutbacks and growing social need, and looked for a way to divert traditional advertising and marketing funds while still growing their business.

GIVINGtrax addresses these challenges by overhauling a manual and cumbersome process, enabling local businesses to give more, engage customers & employees, and showcase the impact of their gifts in their local community.

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...