Why do you think video will be the communication of choice within social media?

Svendsen: Video is the most compelling form of communication we know, harnessing the combined communication power of moving image and sound. As long-time consumers of television and movies, we're accustomed to well-edited, engaging programming. We're coming to expect that online, too. As it's becoming easier to capture video anywhere, and create equally compelling video online, then video in social media will naturally emerge as the preferred medium on the Internet.

Tell us about the use cases: How much real engagement was there and how does it differ from other social engagement tools?

Svendsen: One of our customers launched a promotion allowing people to edit their own movie trailer from footage and soundtracks from a film. Eighty-four percent of the people that started to create a movie trailer, completed it and exported to the client's YouTube channel. This was highly engaging for fans, as they were able to complete a task, and immediately see their work come to life online.

As a company why would I use WeVideo for this type of remix contest instead of, let's say, YouTube?

Svendsen: YouTube is a fine online destination for posting video that's already been edited. Indeed, we actively encourage people to share to YouTube within our product. However, the most compelling content is that which has been edited first. The WeVideo Social Video Engagement platform make it easy for a company to solicit good-quality, user-generated content, AND get exposure on YouTube. As an aside, YouTube encourages editing, too, using WeVideo: (http://www.youtube.com/create/wevideo).

I understand the deep immersion effect of creating a video around product clips, but where is the ripple effect, the virality of the product?

Svendsen: WeVideo makes it really easy for people to share their finished video across social networks. With a single click, Facebook, YouTube, Vimeo, and Twitter accounts can all be connected to, for posting clips. This makes it possible for a company to tap into the personal social circles and networks that its customers share into.

In one of the use cases you said over 1,800 videos have been produced. Do you know how many times they have been shared?

Svendsen: That particular customer wanted very tight control over where videos could be published; and in that case we restricted the publishing to only the client's own YouTube channel. However, we encourage companies to go broader than that; otherwise they miss out on a key benefit for a social video engagement platform: the desire for people to share something they're proud of, with their friends and family.

Who else is offering this kind of video platform and why do you think you are ahead of the curve?

Svendsen: There are a number of companies providing complex video editing tools to enterprises, but those tools don't reach beyond enterprises to their own consumers.  There are also lots of companies doing some kind of online social media engagement on Facebook and other social sites, but lack the video depth.  However, WeVideo uniquely puts social video engagement in the hands of organizations, to make it easy for them to engage with their customers using the power of social video.

For more information on WeVideo's new Social Video Engagement solution, please contact WeVideo at info@wevideo.com.

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