|By DedicatedNOW Blog||
|September 4, 2012 08:00 AM EDT||
By Salvatore Poliandro, FortressITX Dir. Of Datacenter Operations
Let’s recap: In the past two weeks we have covered the following material:
- Who I am
- What my background is
- Why I love everything IT
- What the Cloud is
- What the Public Cloud is
- What the Private Cloud is
- What the Hybrid Cloud is
Last week I ended with a question: How does the Cloud affect me as a consumer, as a business owner and as someone working for a business – ex. a mobile app developer? Let’s jump right in.
How does the Cloud affect me as a:
As a private consumer you have options within the Cloud. For the normal person the Cloud means a variety of Internet based services are at your fingertips; some of those services are free and some are not. It should be noted, the vast majority of private consumers use the Public Cloud.
For example everyone uses a personal email client. From Yahoo Mail, to MSN Hotmail to Google’s Gmail, everyone uses a personal email client. Whether you know it or not, by using that personal email client you love so much, you are tapping into the power of the Cloud. By using a service like Gmail, you are accessing email services provided to by a host company (Google in this case) which stores all your data in a Google Datacenter and makes it available to you via the Internet. This type of service, known as SaaS (Software-as-a-Service) is as it sounds – it is software supplied by a host company to consumers via the Internet. Again, you might not think about it but all of the most popular email solutions are all Cloud based SaaS.
So let’s dig a bit deeper than free email Cloud solutions. Sure you like sending email and keeping in contact but you also like to be entertained. For this you need to spend a little bit of money – let’s say ten dollars per month. Ten bucks per month isn’t a lot yet it grants you access to the collected works of the entire film world. That’s right, for ten bucks a month you can stream as many movies and television shows you desire straight to your laptop or mobile device with a little SaaS called Netflix. For the vast majority of people, Netflix is the most publicized form of the Cloud. It is SaaS. Netflix, like Gmail, stores all their data in a controlled datacenter and streams it to consumers via the Internet. The only difference between Gmail and Netflix is Netflix charges for their Cloud based solution. Communication is free, Russell Crowe is not.
So, we have communication and entertainment covered but you are more than those two things. You have a job. Maybe you run a company. This brings me to our next section:
How does the Cloud affect me as a:
- Business Owner
So, you operate your own business. For argument sake, let’s say you operate a domestic shipping company operating out of NYC yet dealing with clients all over the country. To run that company you need certain tools to track clients, add them to newsletter mailing lists, maintain all financial contracts etc. You need what is undoubtedly the most popular business Cloud solution, Salesforce.
Salesforce has revolutionized how companies do business. It has taken the entire on paper model of tracking a client and digitized it on a virtual platform. Every interaction you as a company have with a client can be tracked and stored via Salesforce. Just like Gmail and Netflix, Salesforce is SaaS. The information is kept in an offsite datacenter accessible via the Internet. Moreover, like Netflix, Salesforce costs money on a monthly basis. The service will run anywhere from $5 per month to $250 per month. The range in price brings in a concept I have not touched on yet in this article – scalability. Like Netflix, you can choose how much of the service you want to use on a monthly basis. This ability to choose and constantly change is the definition of scalable. You pay for what you use. End of story.
As a small to medium size business owner the Cloud has provided you with the tools you need to run your business the way you want to. However, to fully get the job done, your employees also need the proper tools to develop web applications and constantly perfect your company website. Traditionally, this meant constantly buying new software on an annual basis so your onsite web dev could continue to do his job with the most up-to-date technology on the market today; it goes without saying this yearly expenditure was expensive. Well, luckily for you, this is no longer the case because you have PaaS on your side.
How does the Cloud affect me as an:
As a web developer you need the tools to keep your company website running and to further develop your company online presence. To get this done, you need PaaS.
PaaS (Platform-as-a-Service) is the Cloud’s answer to onsite annually paid for web dev tools. PaaS is software tools (operating systems, storage, hardware) hosted by a Cloud provider which can be utilized for a determined fee. The solution allows web developers to access tools via the internet to create applications, programs, software etc. Prominent examples of PaaS are GoogleApps, Force.com, Bungee Connect, LongJump and WavemMaker. The benefits of PaaS are simple:
- Create and develop applications, programs, software, mobile apps anywhere there is an Internet connection.
- Web dev’s can test created applications via the Internet before they go live in a .dev environment.
- OS features can be altered and patched with great frequency by the provider
- Real time collaboration between web dev’s regardless of geographic location
- Shorten ENV (Environment Variables) setup and IDE (Integrated Development Environment) timescale.
The shortening of ENV setup and IDE timescale is important to note. Normally the time spent setting up ENV and IDE is spent as boring downtime in which nothing happens aside from the setting up process. For the web dev, this time is a nonproductive period which is almost never accounted for by a non dev manager who has tasks and goals to meet. The importance of eliminating this start period is simple: as a web dev you are expected to simply open up a notepad and start coding. Your boss expects this. By drastically shortening ENV setup and the IDE timescale, you can get to your coding responsibilities and keep your boss happy at the same time.
Like Salesforce, PaaS services are scalable – you pay for what you utilize. Although the vast majority of employees are not concerned with the cost of the services he/she uses to get the job done, for the small business owner, PaaS i.e. the Cloud, provides an easy and cost effective solution to constantly purchasing new software development tools.
Now that we have that down, it’s important that we begin to talk about more real world applications of the Cloud as they pertain to the hosting business. To do this, next week’s entry will aim to answer the following question:
Can the Cloud save you time while managing your web hosting company?
See you in a week.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
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DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 25, 2015 07:45 AM EST Reads: 339
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 25, 2015 07:30 AM EST Reads: 246
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 25, 2015 05:45 AM EST Reads: 287
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 25, 2015 05:45 AM EST Reads: 375
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Nov. 25, 2015 02:30 AM EST Reads: 679
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 25, 2015 02:00 AM EST Reads: 287
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 25, 2015 12:30 AM EST Reads: 410
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 25, 2015 12:00 AM EST Reads: 161
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 24, 2015 10:00 PM EST Reads: 259
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 24, 2015 08:00 PM EST Reads: 342
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Nov. 24, 2015 07:30 PM EST Reads: 346
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 24, 2015 06:00 PM EST Reads: 370
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 24, 2015 03:30 PM EST Reads: 462
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Nov. 24, 2015 03:30 PM EST Reads: 510
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 24, 2015 03:00 PM EST Reads: 290
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 24, 2015 02:00 PM EST Reads: 419
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 24, 2015 01:45 PM EST Reads: 412
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Nov. 24, 2015 01:30 PM EST Reads: 483