Click here to close now.

Welcome!

Web 2.0 Authors: Carmen Gonzalez, Plutora Blog, John Savageau, Lori MacVittie, Mike Kavis

Related Topics: Cloud Expo, Web 2.0

Cloud Expo: Blog Feed Post

Clouducation 101: Consumers, Web Developers & Businesses

Like Salesforce, PaaS services are scalable – you pay for what you utilize

By Salvatore Poliandro, FortressITX Dir. Of Datacenter Operations

Let’s recap: In the past two weeks we have covered the following material:

  • Who I am
  • What my background is
  • Why I love everything IT
  • What the Cloud is
    • What the Public Cloud is
    • What the Private Cloud is
    • What the Hybrid Cloud is



It’s a lot. As such, if you need a refresher, here is Clouducation 101: Hi! I’m Sal and Clouducation 101 pt 2: What is the Cloud?

Last week I ended with a question: How does the Cloud affect me as a consumer, as a business owner and as someone working for a business – ex. a mobile app developer? Let’s jump right in.

How does the Cloud affect me as a:

-          Consumer

As a private consumer you have options within the Cloud. For the normal person the Cloud means a variety of Internet based services are at your fingertips; some of those services are free and some are not. It should be noted, the vast majority of private consumers use the Public Cloud.


For example everyone uses a personal email client. From Yahoo Mail, to MSN Hotmail to Google’s Gmail, everyone uses a personal email client. Whether you know it or not, by using that personal email client you love so much, you are tapping into the power of the Cloud. By using a service like Gmail, you are accessing email services provided to by a host company (Google in this case) which stores all your data in a Google Datacenter and makes it available to you via the Internet. This type of service, known as SaaS (Software-as-a-Service) is as it sounds – it is software supplied by a host company to consumers via the Internet. Again, you might not think about it but all of the most popular email solutions are all Cloud based SaaS.

So let’s dig a bit deeper than free email Cloud solutions. Sure you like sending email and keeping in contact but you also like to be entertained. For this you need to spend a little bit of money – let’s say ten dollars per month. Ten bucks per month isn’t a lot yet it grants you access to the collected works of the entire film world. That’s right, for ten bucks a month you can stream as many movies and television shows you desire straight to your laptop or mobile device with a little SaaS called Netflix. For the vast majority of people, Netflix is the most publicized form of the Cloud. It is SaaS. Netflix, like Gmail, stores all their data in a controlled datacenter and streams it to consumers via the Internet. The only difference between Gmail and Netflix is Netflix charges for their Cloud based solution. Communication is free, Russell Crowe is not.

So, we have communication and entertainment covered but you are more than those two things. You have a job. Maybe you run a company. This brings me to our next section:

How does the Cloud affect me as a:

-          Business Owner

So, you operate your own business. For argument sake, let’s say you operate a domestic shipping company operating out of NYC yet dealing with clients all over the country. To run that company you need certain tools to track clients, add them to newsletter mailing lists, maintain all financial contracts etc. You need what is undoubtedly the most popular business Cloud solution, Salesforce.

Salesforce has revolutionized how companies do business. It has taken the entire on paper model of tracking a client and digitized it on a virtual platform. Every interaction you as a company have with a client can be tracked and stored via Salesforce. Just like Gmail and Netflix, Salesforce is SaaS. The information is kept in an offsite datacenter accessible via the Internet. Moreover, like Netflix, Salesforce costs money on a monthly basis. The service will run anywhere from $5 per month to $250 per month. The range in price brings in a concept I have not touched on yet in this article – scalability. Like Netflix, you can choose how much of the service you want to use on a monthly basis. This ability to choose and constantly change is the definition of scalable. You pay for what you use. End of story.

As a small to medium size business owner the Cloud has provided you with the tools you need to run your business the way you want to. However, to fully get the job done, your employees also need the proper tools to develop web applications and constantly perfect your company website. Traditionally, this meant constantly buying new software on an annual basis so your onsite web dev could continue to do his job with the most up-to-date technology on the market today; it goes without saying this yearly expenditure was expensive. Well, luckily for you, this is no longer the case because you have PaaS on your side.

How does the Cloud affect me as an:

-          Employee

As a web developer you need the tools to keep your company website running and to further develop your company online presence. To get this done, you need PaaS.

PaaS (Platform-as-a-Service) is the Cloud’s answer to onsite annually paid for web dev tools. PaaS is software tools (operating systems, storage, hardware) hosted by a Cloud provider which can be utilized for a determined fee. The solution allows web developers to access tools via the internet to create applications, programs, software etc. Prominent examples of PaaS are GoogleApps, Force.com, Bungee Connect, LongJump and WavemMaker. The benefits of PaaS are simple:

  1. Create and develop applications, programs, software, mobile apps anywhere there is an Internet connection.
  2. Web dev’s can test created applications via the Internet before they go live in a .dev environment.
  3. OS features can be altered and patched with great frequency by the provider
  4. Real time collaboration between web dev’s regardless of geographic location
  5. Shorten ENV (Environment Variables) setup and IDE (Integrated Development Environment) timescale.

The shortening of ENV setup and IDE timescale is important to note. Normally the time spent setting up ENV and IDE is spent as boring downtime in which nothing happens aside from the setting up process. For the web dev, this time is a nonproductive period which is almost never accounted for by a non dev manager who has tasks and goals to meet. The importance of eliminating this start period is simple: as a web dev you are expected to simply open up a notepad and start coding. Your boss expects this. By drastically shortening ENV setup and the IDE timescale, you can get to your coding responsibilities and keep your boss happy at the same time.

Like Salesforce, PaaS services are scalable – you pay for what you utilize. Although the vast majority of employees are not concerned with the cost of the services he/she uses to get the job done, for the small business owner, PaaS i.e. the Cloud, provides an easy and cost effective solution to constantly purchasing new software development tools.

Now that we have that down, it’s important that we begin to talk about more real world applications of the Cloud as they pertain to the hosting business. To do this, next week’s entry will aim to answer the following question:

Can the Cloud save you time while managing your web hosting company?

See you in a week.

Read the original blog entry...

More Stories By DedicatedNOW Blog

DedicatedNOW is committed to providing highly reliable services that are unmatched in the industry. All its tools and resources are designed keeping the users in mind.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...