Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, AppDynamics Blog, Elizabeth White, Jnan Dash

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Blog Feed Post

Clouducation 101: Consumers, Web Developers & Businesses

Like Salesforce, PaaS services are scalable – you pay for what you utilize

By Salvatore Poliandro, FortressITX Dir. Of Datacenter Operations

Let’s recap: In the past two weeks we have covered the following material:

  • Who I am
  • What my background is
  • Why I love everything IT
  • What the Cloud is
    • What the Public Cloud is
    • What the Private Cloud is
    • What the Hybrid Cloud is



It’s a lot. As such, if you need a refresher, here is Clouducation 101: Hi! I’m Sal and Clouducation 101 pt 2: What is the Cloud?

Last week I ended with a question: How does the Cloud affect me as a consumer, as a business owner and as someone working for a business – ex. a mobile app developer? Let’s jump right in.

How does the Cloud affect me as a:

-          Consumer

As a private consumer you have options within the Cloud. For the normal person the Cloud means a variety of Internet based services are at your fingertips; some of those services are free and some are not. It should be noted, the vast majority of private consumers use the Public Cloud.


For example everyone uses a personal email client. From Yahoo Mail, to MSN Hotmail to Google’s Gmail, everyone uses a personal email client. Whether you know it or not, by using that personal email client you love so much, you are tapping into the power of the Cloud. By using a service like Gmail, you are accessing email services provided to by a host company (Google in this case) which stores all your data in a Google Datacenter and makes it available to you via the Internet. This type of service, known as SaaS (Software-as-a-Service) is as it sounds – it is software supplied by a host company to consumers via the Internet. Again, you might not think about it but all of the most popular email solutions are all Cloud based SaaS.

So let’s dig a bit deeper than free email Cloud solutions. Sure you like sending email and keeping in contact but you also like to be entertained. For this you need to spend a little bit of money – let’s say ten dollars per month. Ten bucks per month isn’t a lot yet it grants you access to the collected works of the entire film world. That’s right, for ten bucks a month you can stream as many movies and television shows you desire straight to your laptop or mobile device with a little SaaS called Netflix. For the vast majority of people, Netflix is the most publicized form of the Cloud. It is SaaS. Netflix, like Gmail, stores all their data in a controlled datacenter and streams it to consumers via the Internet. The only difference between Gmail and Netflix is Netflix charges for their Cloud based solution. Communication is free, Russell Crowe is not.

So, we have communication and entertainment covered but you are more than those two things. You have a job. Maybe you run a company. This brings me to our next section:

How does the Cloud affect me as a:

-          Business Owner

So, you operate your own business. For argument sake, let’s say you operate a domestic shipping company operating out of NYC yet dealing with clients all over the country. To run that company you need certain tools to track clients, add them to newsletter mailing lists, maintain all financial contracts etc. You need what is undoubtedly the most popular business Cloud solution, Salesforce.

Salesforce has revolutionized how companies do business. It has taken the entire on paper model of tracking a client and digitized it on a virtual platform. Every interaction you as a company have with a client can be tracked and stored via Salesforce. Just like Gmail and Netflix, Salesforce is SaaS. The information is kept in an offsite datacenter accessible via the Internet. Moreover, like Netflix, Salesforce costs money on a monthly basis. The service will run anywhere from $5 per month to $250 per month. The range in price brings in a concept I have not touched on yet in this article – scalability. Like Netflix, you can choose how much of the service you want to use on a monthly basis. This ability to choose and constantly change is the definition of scalable. You pay for what you use. End of story.

As a small to medium size business owner the Cloud has provided you with the tools you need to run your business the way you want to. However, to fully get the job done, your employees also need the proper tools to develop web applications and constantly perfect your company website. Traditionally, this meant constantly buying new software on an annual basis so your onsite web dev could continue to do his job with the most up-to-date technology on the market today; it goes without saying this yearly expenditure was expensive. Well, luckily for you, this is no longer the case because you have PaaS on your side.

How does the Cloud affect me as an:

-          Employee

As a web developer you need the tools to keep your company website running and to further develop your company online presence. To get this done, you need PaaS.

PaaS (Platform-as-a-Service) is the Cloud’s answer to onsite annually paid for web dev tools. PaaS is software tools (operating systems, storage, hardware) hosted by a Cloud provider which can be utilized for a determined fee. The solution allows web developers to access tools via the internet to create applications, programs, software etc. Prominent examples of PaaS are GoogleApps, Force.com, Bungee Connect, LongJump and WavemMaker. The benefits of PaaS are simple:

  1. Create and develop applications, programs, software, mobile apps anywhere there is an Internet connection.
  2. Web dev’s can test created applications via the Internet before they go live in a .dev environment.
  3. OS features can be altered and patched with great frequency by the provider
  4. Real time collaboration between web dev’s regardless of geographic location
  5. Shorten ENV (Environment Variables) setup and IDE (Integrated Development Environment) timescale.

The shortening of ENV setup and IDE timescale is important to note. Normally the time spent setting up ENV and IDE is spent as boring downtime in which nothing happens aside from the setting up process. For the web dev, this time is a nonproductive period which is almost never accounted for by a non dev manager who has tasks and goals to meet. The importance of eliminating this start period is simple: as a web dev you are expected to simply open up a notepad and start coding. Your boss expects this. By drastically shortening ENV setup and the IDE timescale, you can get to your coding responsibilities and keep your boss happy at the same time.

Like Salesforce, PaaS services are scalable – you pay for what you utilize. Although the vast majority of employees are not concerned with the cost of the services he/she uses to get the job done, for the small business owner, PaaS i.e. the Cloud, provides an easy and cost effective solution to constantly purchasing new software development tools.

Now that we have that down, it’s important that we begin to talk about more real world applications of the Cloud as they pertain to the hosting business. To do this, next week’s entry will aim to answer the following question:

Can the Cloud save you time while managing your web hosting company?

See you in a week.

Read the original blog entry...

More Stories By DedicatedNOW Blog

DedicatedNOW is committed to providing highly reliable services that are unmatched in the industry. All its tools and resources are designed keeping the users in mind.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...