Welcome!

Agile Computing Authors: Astadia CloudGPS, Elizabeth White, Yeshim Deniz, Pat Romanski, Harry Trott

Related Topics: Java IoT

Java IoT: Article

i-Technology Viewpoint: Does Adobe Flash Need Re-Branding?

"I do not work for Adobe, but I like their Flex technology, and often play a role of a volunteer Flex evangelist..."

In my opinion, one of the Adobe’s most important goals in regards to adoption of Flash-related technologies is to get attention of the  enterprise architects and developers.

I often speak about Flex in front of the Java audiences. At the time of this writing I do not work for Adobe, but I like their  Flex technology, and often play a role of a volunteer Flex evangelist. During such meetings I’ve  noticed that  the vast majority of the enterprise developers assumes that Flash is useful only for creating and playing  animations, splash intro screens or online ads. They do not  see it as a serious tool applicable for running GUI of  enterprise Web applications. The press speaks about  Flash Player, Flash Animation Engine, Flash media authoring tool…  Not too many people realize that Flash is a virtual machine, that runs literally on each available platform, has a small footprint and runs compiled program files. These files can be produced by pure Flash developers, by developers that use Flex, or by people using Open Laszlo. I’m sure there might be some other less known tools that can also generate these .swf files for Flash virtual machine.

To change this perception, Adobe should modify the name of the Flash Player to something like Flash VM or Flash Player VM. Their marketing department should find a way to add  these two letters to all product brochures and other advertisements. It won’t happen overnight, but people need to start getting used to the fact that it’s not a toy, but a VM  that plays a role similar to Java, offers an easy integration with Java, and is also a cross-platform programming environment.

posted Sunday, 11 June 2006
tags:      

More Stories By Yakov Fain

Yakov Fain is a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay. He wrote a thousand blogs (http://yakovfain.com) and several books about software development. Yakov authored and co-authored such books as "Angular 2 Development with TypeScript", "Java 24-Hour Trainer", and "Enterprise Web Development". His Twitter tag is @yfain

Comments (7) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Aviao 06/19/06 09:56:22 PM EDT

I could not agree with the author on the "Flex" product. I am both a Java and Flash programmer for years. I have develop software using Flex. The result is very disappointing. That product is handicapped that it could not acheive the same effect of Flash even with the same code. I like Flash but I really hate Flex. For any serious developer, I would advice you to use Flash directly, Java or even .Net (Expression) to replace Flex. Seriously.

ShadoeKnight 06/19/06 05:57:04 PM EDT

I don't think its really necessary to change the consumer portion of the framework just to change the developer perceptions. The developers will read about the changes in Flash or see them in conventions and bring them back to their respective businesses. We don't need to confuse the downloading public with the details of our world. Word has a way of getting around. Our team is already contemplating a complete rewrite of our site in Flash and it hasn't even been released yet.

Dev Lord 06/16/06 04:25:15 PM EDT

With the emerging of the Flash Platform, it should be re-brand the Flash Player to something like Flash VM or Flash Engine to better describe the potential power of Flash and Flex technologies.
I am expecting the launch of Apollo project and hence I think it is necessary to re-brand the Flash Player to match the upcoming universal client.

James Simmons 06/16/06 12:27:08 PM EDT

As a Linux user, Flash is the bane of my life. Not because Flash isn't supported on Linux, but because it IS supported, and supported very very badly. When I'm surfing the web on my home computer if I come to a site that has Flash more than half the time the browser crashes. You cannot imagine how frustrating this is. To give just ONE example my wife wants to print off recipes from the Food Network site, which has Flash advertisements. What I have to do to accomplish this in Linux is to use dillo, a very minimal browser that does not support Flash, JavaScript, or printing. I use dillo to open the printer-friendly version of the recipe, then copy that URL to Mozilla and print it out.

I have tried uninstalling Flash and installing the latest Flash from the website. Basically none of this works. The browser crashes when it encounters Flash. This affects every browser that supports Flash in Linux.

With so many websites using this abomination I now have a home network with a second computer running Windows ME and printer sharing using Samba.

In sumnmary, Flash seems to need debugging more than rebranding.

ark 06/16/06 03:55:02 AM EDT

Many of us already are well aware that Flash is 'not a toy'. In the last 2-3 years the (large) organisation where I work has adopted a 'Java or Flash' policy for writing apps that will be delivered via a browser, with development teams being free to choose the best tool for the job. In 90% of cases Flash is now being chosen and I expect that to rise to closer to 100% in the next year. In short, no rebranding is required, Flash has already won this battle in the minds of many of us.

ark 06/16/06 03:54:17 AM EDT

Many of us already are well aware that Flash is 'not a toy'. In the last 2-3 years the (large) organisation where I work has adopted a 'Java or Flash' policy for writing apps that will be delivered via a browser, with development teams being free to choose the best tool for the job. In 90% of cases Flash is now being chosen and I expect that to rise to closer to 100% in the next year. In short, no rebranding is required, Flash has already won this battle in the minds of many of us.

SYS-CON Australia News Desk 06/12/06 08:31:59 AM EDT

To change this perception, Adobe should modify the name of the Flash Player to something like Flash VM or Flash Player VM. Their marketing department should find a way to add these two letters to all product brochures and other advertisements. It won't happen overnight, but people need to start getting used to the fact that it's not a toy, but a VM that plays a role similar to Java, offers an easy integration with Java, and is also a cross-platform programming environment.

@ThingsExpo Stories
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...