Welcome!

Agile Computing Authors: Liz McMillan, Harry Trott, Elizabeth White, Yeshim Deniz, Pat Romanski

Related Topics: Agile Computing, Microservices Expo, Containers Expo Blog

Agile Computing: Blog Feed Post

Creating Law Websites that Rule the Internet

Q&A Session with Law Marketing Expert John Reed

Over the years we’ve worked with or talked to a number of law firms and lawyers who needed assistance with their websites, blogs or SEO efforts. Their struggles with internet marketing inspired us to create a stock WordPress theme specifically designed for their industry.

This month we released a new law WordPress theme designed for smaller law firms. In preparing for this theme design and launch, I researched some of the best practices associated with law website design and online marketing. I wanted to make sure our new law theme would adequately fulfill the needs of this industry. I thought it would be of value to share some of the insight I received from those who work solely with this industry.

Q&A Session with Law Marketing Expert John Reed

The most valuable advice came from local Detroit expert John Reed, who specializes in law firm marketing. I’ve worked with John and I believe he is a topnotch expert in law marketing.

  • How Important Are Websites in the Overall Marketing Efforts of a Law Firm? For a law firm, a website isn’t just a part of a marketing plan – it’s the cornerstone of your marketing strategy. Why is that? In our digital age, a website is a law firm’s new front door – clients, prospects, potential hires, referral sources, the media, and others either go there directly or, with by virtue of effective search engine optimization, click through from high-level rankings to learn more about the lawyers, the services they offer, and how they can help.  Your next big case may come from someone looking at your website, and you have to be put your best foot forward.
  • What Are Some Must Have Elements of Attorney Websites or Blogs? Statistics show that visitors to law firm websites spend more than half their time looking at attorney biographies, so make sure your attorneys tell compelling stories about themselves.  Photos, success stories, direct contact information, news, and publications should all be front and center on the attorney’s page.  Similarly, your home page should be structured so that it viewers can quickly find the information they need, along with related content they may also find helpful.  You may have a great looking home page, but if that’s all that your audience sees before deciding to go elsewhere, you’re losing business development and marketing opportunities.
  • What Should Attorneys and Law Firms Be Cautious About When Marketing? Depending on your specific target audience and how they use the web to source attorneys and legal information, properly optimizing your site to be indexed by Google and Bing is a critical step when drafting the content for your site.  And while ongoing SEO may be necessary, the search engines favor websites that consistently add new content that visitors will find useful.  Be wary of outfits that promise to rank your site at the top of search engine results in return for hefty monthly fees.  You may find that blogs, social media links, news items, articles, and white papers, are effective ways to deliver fresh content to your site and boost your rankings.
  • What’s the Best Piece of Advice You Can Offer to Attorneys? Commit to your website.  No longer can you build it and forget it.  Creating and adhering to editorial calendars, revising content when your practice changes, and routinely reviewing traffic analytics to accommodate visitor patterns are great habits to develop as you heighten the focus on online marketing.

Insight From Other Law Marketing Experts

In browsing the internet I found a few additional experts who offered solid advice for law firms and attorneys.

  • A website offers a first look at a law firm’s level of sophistication, major practices and legal services, and lawyers’ credentials. To be found online by prospects, your web presence should be an integral focus of law firm brand strategy and legal marketing initiatives. – Erickson Marketing
  • But one of the biggest website mistakes we see time and time again on law firm websites is trying to overcrowd the pages, hoping the visitor will be able to see all their content at once. Going to these busy websites is like visiting your local state fair and trying to figure out from all the bright and neon signs which ride to get on; everything is fighting for your attention. – Kevin Evens from Law Web Marketing
  • Five tips for improving your attorney’s blog: (1) Provide assurance. Display case histories. (2) Be brief. 250 words of anything on a law firm web site is plenty. (3) Avoid jargon and business speak. (4) Humanize yourself with a little description of your personal side. “People buy from people.” (5) Write web-friendly text.  Use bullets, subheads and short sentences to make your bio easy to read. – Doug Stern

Why Did We Create a WordPress Theme Designed Specifically for Law Firms?

I love building industry specific themes. More importantly, I’ve spoken with a range of small law firms that are practicing online marketing based on best practices that were popular over a decade ago. It is frightening. Many (not all) single lawyer firms believe in black hat SEO and DIY websites. They don’t just believe in it, they actively practice it. They have thirty websites that are filled with black hat SEO techniques and everyone of them is based on an old, antiquated, and horrible looking website theme they bought years ago.

With Frederik my goal was to give lawyers and firms an opportunity to create one professional website that is SEO friendly and based around proven white hat SEO strategies. Quickly create the website, love it, and continue to update it regularly. That is the key to long-term online marketing success and new client obtainment. I believe our new law WordPress theme can provide an avenue for a beautiful website that will attract visitors and produce results. And if you follow the advice of John Reed, you’ll hopefully have more clients than you can handle.

Interested in our Frederik law theme? Stop by our theme store to demo or buy the theme.

Interested in obtaining expert help with your marketing efforts? Then contact the law marketing expert, John Reed. I’m confident he can help drive improvements in your current marketing efforts.

More Stories By Rebecca Gill

Founder and President of Web Savvy Marketing, a Michigan based internet marketing firm that specializes in website design, organic SEO, social media marketing, and WordPress consulting.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.