Welcome!

Agile Computing Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Andy Thurai

Related Topics: Agile Computing, Microservices Expo, Containers Expo Blog

Agile Computing: Blog Feed Post

Creating Law Websites that Rule the Internet

Q&A Session with Law Marketing Expert John Reed

Over the years we’ve worked with or talked to a number of law firms and lawyers who needed assistance with their websites, blogs or SEO efforts. Their struggles with internet marketing inspired us to create a stock WordPress theme specifically designed for their industry.

This month we released a new law WordPress theme designed for smaller law firms. In preparing for this theme design and launch, I researched some of the best practices associated with law website design and online marketing. I wanted to make sure our new law theme would adequately fulfill the needs of this industry. I thought it would be of value to share some of the insight I received from those who work solely with this industry.

Q&A Session with Law Marketing Expert John Reed

The most valuable advice came from local Detroit expert John Reed, who specializes in law firm marketing. I’ve worked with John and I believe he is a topnotch expert in law marketing.

  • How Important Are Websites in the Overall Marketing Efforts of a Law Firm? For a law firm, a website isn’t just a part of a marketing plan – it’s the cornerstone of your marketing strategy. Why is that? In our digital age, a website is a law firm’s new front door – clients, prospects, potential hires, referral sources, the media, and others either go there directly or, with by virtue of effective search engine optimization, click through from high-level rankings to learn more about the lawyers, the services they offer, and how they can help.  Your next big case may come from someone looking at your website, and you have to be put your best foot forward.
  • What Are Some Must Have Elements of Attorney Websites or Blogs? Statistics show that visitors to law firm websites spend more than half their time looking at attorney biographies, so make sure your attorneys tell compelling stories about themselves.  Photos, success stories, direct contact information, news, and publications should all be front and center on the attorney’s page.  Similarly, your home page should be structured so that it viewers can quickly find the information they need, along with related content they may also find helpful.  You may have a great looking home page, but if that’s all that your audience sees before deciding to go elsewhere, you’re losing business development and marketing opportunities.
  • What Should Attorneys and Law Firms Be Cautious About When Marketing? Depending on your specific target audience and how they use the web to source attorneys and legal information, properly optimizing your site to be indexed by Google and Bing is a critical step when drafting the content for your site.  And while ongoing SEO may be necessary, the search engines favor websites that consistently add new content that visitors will find useful.  Be wary of outfits that promise to rank your site at the top of search engine results in return for hefty monthly fees.  You may find that blogs, social media links, news items, articles, and white papers, are effective ways to deliver fresh content to your site and boost your rankings.
  • What’s the Best Piece of Advice You Can Offer to Attorneys? Commit to your website.  No longer can you build it and forget it.  Creating and adhering to editorial calendars, revising content when your practice changes, and routinely reviewing traffic analytics to accommodate visitor patterns are great habits to develop as you heighten the focus on online marketing.

Insight From Other Law Marketing Experts

In browsing the internet I found a few additional experts who offered solid advice for law firms and attorneys.

  • A website offers a first look at a law firm’s level of sophistication, major practices and legal services, and lawyers’ credentials. To be found online by prospects, your web presence should be an integral focus of law firm brand strategy and legal marketing initiatives. – Erickson Marketing
  • But one of the biggest website mistakes we see time and time again on law firm websites is trying to overcrowd the pages, hoping the visitor will be able to see all their content at once. Going to these busy websites is like visiting your local state fair and trying to figure out from all the bright and neon signs which ride to get on; everything is fighting for your attention. – Kevin Evens from Law Web Marketing
  • Five tips for improving your attorney’s blog: (1) Provide assurance. Display case histories. (2) Be brief. 250 words of anything on a law firm web site is plenty. (3) Avoid jargon and business speak. (4) Humanize yourself with a little description of your personal side. “People buy from people.” (5) Write web-friendly text.  Use bullets, subheads and short sentences to make your bio easy to read. – Doug Stern

Why Did We Create a WordPress Theme Designed Specifically for Law Firms?

I love building industry specific themes. More importantly, I’ve spoken with a range of small law firms that are practicing online marketing based on best practices that were popular over a decade ago. It is frightening. Many (not all) single lawyer firms believe in black hat SEO and DIY websites. They don’t just believe in it, they actively practice it. They have thirty websites that are filled with black hat SEO techniques and everyone of them is based on an old, antiquated, and horrible looking website theme they bought years ago.

With Frederik my goal was to give lawyers and firms an opportunity to create one professional website that is SEO friendly and based around proven white hat SEO strategies. Quickly create the website, love it, and continue to update it regularly. That is the key to long-term online marketing success and new client obtainment. I believe our new law WordPress theme can provide an avenue for a beautiful website that will attract visitors and produce results. And if you follow the advice of John Reed, you’ll hopefully have more clients than you can handle.

Interested in our Frederik law theme? Stop by our theme store to demo or buy the theme.

Interested in obtaining expert help with your marketing efforts? Then contact the law marketing expert, John Reed. I’m confident he can help drive improvements in your current marketing efforts.

More Stories By Rebecca Gill

Founder and President of Web Savvy Marketing, a Michigan based internet marketing firm that specializes in website design, organic SEO, social media marketing, and WordPress consulting.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...