Welcome!

Agile Computing Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Maria C. Horton

Related Topics: Wearables, Mobile IoT, Microsoft Cloud, Agile Computing

Wearables: Article

The Art and Science of Gamification

Using game design techniques, game thinking and game mechanics to enhance non-game contexts

To recap quickly, in the first article we discussed the fact that 2012 is THE year for apps and how those who put on their ‘Appreneur' hats on & take action will find success. Then in the second article, we talked about a theory that we referred to as 3D Internet that follows what we call ‘the deep then wide method;' through mobile apps, mobile devices are taking Google's ‘wide then deep method' of "searching" and flipping it! Apps allow for us to go deep and straight to the source and then go wide to find even more valuable content! In the last article, we talked about one of the hottest topics in business right now and that's behavioral analytics a.k.a the main reason Facebook acquired Instagram.

Now, let's discuss another Top Topic... and that is, gamification.

First, let's quickly go over what gamification actually is...

According to Wikipedia (our modern age dictionary):

It's the integration of game mechanics or game dynamics into a website, service, community, campaign, or application in order to drive participation and engagement.

It's the use of game design techniques, game thinking and game mechanics to enhance non-game contexts.

Gamification is an art and a science. It's using game-type mechanics in non-game businesses to increase efficiency, customer loyalty and engagement.

Awesome.

And beyond knowing what gamification is... there's a whole other host of other terms to be aware of, and you can find a compiled list, here.

Gamification is all around us. It's making its way deeper into our lives and so I feel it's best we all know more about it.

We can find ourselves in a gamified version of almost anything now... from visiting websites to carrying out tasks that we would normally find boring such as filling out a survey or tax forms!

And we can understand WHY businesses are gamifying their offerings and processes...

Because people like games. People inherently and naturally want to have fun and enjoy themselves, and so the more FUN we can make our business offerings... there's a huge potential for improvement that results from increased engagement... such as our increased ROI and behavioral data quality (like we talked about in the last article).

People gravitate to games. And now sometimes, whether people know it or not, they're within a game design.

Therefore, gamification can help us find better and more creative ways to increase our behavioral data quality... this means we have better data, which means we can cater to our audience better which means we're making more of an impact and making more money in the process!

Win-win-win-win

Why is it important for you to consider gamifying your business?

-Because people will engage more and have more fun as a result of you putting more effort into making your business fun and engaging.

-Because when people are having fun... they'll like you... they'll stick around... they'll buy from you... they'll reward you for putting ‘fun' into ‘business.'

And maybe you already offer ‘fun' through gamification. That's great! I would just encourage you to constantly re-look at HOW you are creating engagement for your customers. Think BIG and expand on what you're doing and how you're ultimately... receiving data.

Remember, the higher quality behavioral data is really where the WIN is for you and your business.

Here are a few cool examples of how businesses have used gamification to take their businesses to the next level:

Mint: As discussed on Mashable, Mint is offering a Financial Fitness Score that is based on game mechanics associated with achievements and progression. They have made tracking a budget... fun. Through a casual gaming experience, Mint is creating an opportunity to drive new user acquisition through gamification.

Starbucks: Starbucks has incorporated game mechanics & design into its popular loyalty program. Through multiple reward levels & progression tracker, Starbucks coffee lovers are continually given incentives to engage with the brand.

Nike: Nike has gamified running with Nike Plus. People can track, share, challenge and interact with like-minded friends & runners across the globe. This is a hugely successful example of gamification! Through the game mechanics of Achievements, Badges, Challenges & Rewards, Nike is creating a super engaging experience that raises the on-the-ground fitness activity to new heights.

Finally, through a partnership with the social network game developer Zynga (known for Farmville), Lady Gaga had one of the most successful album launches in entertainment industry history. According to Mashable, her marketing team was charged with developing a campaign to help make the album's release the largest in history. 1.1 million copies sold in its first week made "Born This Way" the fastest-selling album in 2011.

Through a three-day feature called ‘GagaVille', fans completed tasks that unlocked online versions of unreleased songs from the album.

"No one has ever used a gaming platform to release an album before," said Jaunique Sealey who was Gaga's social media strategist. Her strategy resulted in more than 13 million users downloading songs before the official album release day.

Finally, what's even cooler about gamification is that we can look at it as a way to say ‘thank you.' By rewarding people who share the experiences that they have within your business, you're saying ‘thank you for being a part of my network and community, and supporting my business.'

We have all experienced the power of gratitude... especially in business. A thank you goes a long way... literally. Like Wallace D. Wattles , author of the 1910 book, The Science of Getting Rich, says,

"There is a law of gratitude, and if you are to get the results you seek, it is absolutely necessary that you should observe this law."

When you think gamification... think gratitude. Gamifying... gratifying. Gamified... gratified. Take action on this and watch the results you're seeking begin to flood in.

More Stories By Amish Shah

Amish Shah is the Chief Product Officer at Bitzio, Inc (www.bitzio.com) - a Mobile Apps company. He got into Mobile Apps around October 2010 and never looked back. The Internet scene was just becoming too competitive, so he just went to where it was easier to make money. Bitzio does everything Mobile Apps (from software, to app development, to cross promotions, etc.). Literally EVERYTHING.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.