Agile Computing Authors: Pat Romanski, Shelly Palmer, Glenda Sims, Paul Simmons, APM Blog

Related Topics: Agile Computing, Microservices Expo, Machine Learning

Agile Computing: Blog Feed Post

It’s All Fun and Games Until the Website Flops

Five Metrics You Can You to Decide if Your Website Project Was a Huge Success or a Dismal Failure

It’s the moment of truth.  The moment when you finally know whether your new website is a lead machine or a money pit.  It happens. Virtually every business owner with an internet presence has been there.  The moment when your new website is live and you can finally determine if your web design project was a huge success or a dismal failure.  This is the thirty-day mark and what I call the moment of truth.

Thirty is the Magic Number

Once a new website or redesign is thirty days old, you can start to tell what the world thinks about your SEO, usability, and general esthetics.  Are you getting visitors, are they staying, and are they converting to leads or sales? All basic questions, but questions that still offer a significant amount of value.

Website Design Code SEO ConceptAs a web design firm we spend anywhere from four weeks to six months on web development projects with our clients.  While the process typically offers great rewards, it does come at a price.  It is hard work hard.  Make no mistake, designing and launching a new website takes much more effort than anyone ever imagines.  My clients are generally so excited about the aesthetics and coding in WordPress, they forget about the content.  Or ignore they it; I’m not really sure.  Eventually they finish content and we launch their new pride and joy.  We tweet about it, we promote it, and we welcome friends, family, and business associates to come and view our beautiful new baby.  And then we wait.  We wait for the analytics to arrive to see how Google, Bing, and the visitors feel about our baby.  Is she a beauty queen or an ugly Betty?  Analytics will tell us.  It always does.

Knowing if you’ve succeeded or failed is much easier than one might think.  While there are many ways to judge project success, I encourage our clients to review some basic factors in valuing success or failure.  You get more advanced over time, but focusing on some core items will help get you started and knowing if your new website is a hero or a zero.

The Moment of Truth: Five Metrics You Can You to Decide if Your Website Project Was a Huge Success or a Dismal Failure

  1. Position in Search – Where do you stand for your top keyword and phrases?  Has your position for these core keywords increased or decreased with the new website design in place? Design does matters to SEO.  Some websites have architecture that is so old and corrupt, it negates any on-page or off-page SEO factors.  On the flip side, some designers and coders or so unaware of SEO, they create a design and coding structure that kills SEO best practices.  Redesigning your website with basic SEO fundamentals in mind will absolutely improve your search position and traffic from organic searches.
  2. Website Traffic – Did overall website traffic increase, decrease, or stay stagnate?  I don’t know is not an acceptable answer, because this is very easy to see in Google Analytics.  Just create an annotation in Google Analytics for the date you’re website went live and you’ll quickly see the before and after traffic differences.  You can even compare one month this year versus the same month last year so you can see a true apples to apples comparison that isn’t altered by seasonable adjustments.  When you’ve done things right, you’ll have a success story to brag about and have metrics of growth at exponential rates.
  3. Social Interaction – Have you increase Facebook likes and Twitter followers?  Has your sharing of content gone through the roof?  Again, Google Analytics makes this easy to see.  Launching a website that presents strong content that is easy to share will produce results.  There is a direct correlation to the quality of content and the ease of sharing it with social mentions and inbound traffic from social media websites.
  4. Leads – Having website traffic isn’t enough.  While I do believe the basic number of leads is important, I think the quality of those leads is more important.  I would much rather have ten high quality leads than thirty low quality leads.  You need to make sure you are receiving the right traffic and that this traffic is converting to leads or sales.  Making this happen is dependent on writing content that is not only easy to read and digest, but also making sure it is written for your target demographic.  Combine this with a strong visual presence and you’re going to have success.
  5. Revenue – The bottom line is one through four doesn’t really matter unless money begins to flow as a result of the website redesign.  When I speak with past clients I always ask about traffic.  Once we discuss that, I quickly jump to leads and revenue.  I want to know their traffic has increased, but I really want to know their revenue has increased.  Increasing your revenue is the easiest way to quickly know your redesign was a success.  It is quantifiable and it is a language that any CEO or CFO can digest.

What About Intangible Benefits?

Over the last week we’ve been working extremely hard on completing a website design project for a big ten university.  The nature of this website and their target audience isn’t going to scream success by increases of revenue and leads.  The website isn’t designed to do that, so we can’t use that in our analysis of success.  Their measurement of success will be much less quantifiable.  It will be based on more intangible factors like usability, ease of data access, and information transfer.  It will be based more on the happiness factor than the income factor because all of these are soft measurements of success.  To this university’s executive committee, it is of paramount importance and yet it still completely contradicts my point number five above.

Whether your website success is measured by tangible or intangible factors, we can help.
Contact us today to let us know how we can help you in your next website project.

Read the original blog entry...

More Stories By Rebecca Gill

Founder and President of Web Savvy Marketing, a Michigan based internet marketing firm that specializes in website design, organic SEO, social media marketing, and WordPress consulting.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...