Welcome!

Agile Computing Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Maria C. Horton

Related Topics: Agile Computing

Agile Computing: Blog Feed Post

The Microsoft Yammer Acquisition, Sharepoint, and Social Business

An important, and yet unresolved question is the best approach for a company to introduce social software

It’s a closed deal. The media has widely reported the imminent acquisition of Yammer, the enterprise social network provider, by Microsoft for a whistle-evoking 1.2 Billion dollars. Everyone knows something big is happening here, and experts, in characteristic style, have quickly congregated around opposite ends of the pole – equally shrill in lauding or denouncing the move.

It is unclear as yet how Yammer will fit in Microsoft’s product portfolio – will it be used to bolster Sharepoint’s outdated and weak social capabilities? Or will it go the Skype way, where Microsoft uses it to enter enterprises through the backdoor (employees using it in small groups with or without official approval), and then upsell heavier Microsoft enterprise products like Sharepoint, Dynamics CRM and Office through integration points?

Social business is the winner

But underlying both of the above two approaches, or any other approach Microsoft might take, is an implicit acknowledgment – Social tools in businesses are here to stay. And this time, unlike Office 365 in cloud collaboration, Microsoft does not want to be a laggard in the race.

As a general rule, it suits giant companies to slow market movements and keep the status quo, and milk existing markets where they have a dominant position. Microsoft did that with cloud computing, till it was finally forced to move to the cloud with Office 365. But when an IT giant invests in and shows commitment to a new market movement, it is an indicator of the undeniable importance of the movement. Microsoft’s $1.2 billion spend on Yammer is one such indicator for the social business space. IBM’s attempt to be associated with the organizational study of social business is another. This is further supported by a flurry of merger and acquisition activity in the social business space.

But the most important indicator is real businesses using social businesses tools more and more, and reporting benefits. Email might not quite be dead yet, but it is increasingly finding a new companion in social business software.

But an important, and yet unresolved question is the best approach for a company to introduce social software. At HyperOffice, as we have argued before, we feel that collaboration software is a natural environment for social tools to be introduced. Social and collaboration tools both have something to contribute to each other (collaboration tools become less siloed, and social tools become task oriented rather than encouraging empty chatter), and moreover, both relate to generic communication and collaboration needs that exist in all organizations.

Microsoft probably plans to do the same by integrating Yammer into Sharepoint, its collaboration software. This is hinted by the emphasis Jared Spataro, Director of SharePoint Product Management, has put on social capabilities in Sharepoint’s future.

However, we feel that Microsoft is not likely to do justice to bringing the collaboration and social pieces together, given the vastly different architectures of Sharepoint and Yammer (the former is server based, while the latter is cloud native). Add to this the inertia of a risk-averse large enterprise with existing revenue bases to defend.

With most players in the market geared either as “collaboration” suites (Office 365, Google Apps), or “enterprise social networks” (Yammer, Chatter), we feel there is a gap in the market of a solution which combines the two approaches. We hope to fill this gap with HyperSocial….

Read the original blog entry...

More Stories By Pankaj Taneja

An MBA by qualification, Pankaj Taneja has more than six years of experience in the SaaS and web collaboration industries. Having seen SaaS grow from a niche sector to the next big thing in enterprise technology, he has a great enthusiasm and passion for the sphere. Pankaj has been working for many years at HyperOffice, one of the earliest players in web collaboration since 1998, an industry which now includes solutions from Google, Microsoft, IBM, Cisco, Oracle, Adobe and more. It is amazing being part of a pioneer in collaboration, riding a wave which only promises to grow.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...