Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Stackify Blog, Pat Romanski, Shelly Palmer

News Feed Item

Mitch Markson Joins Ogilvy Public Relations for Dual Leadership Role

Edelman's Global Chief Creative Officer to Head Global Consumer Practice at Ogilvy and Creatively Spearhead a Purpose Branding Initiative Across Multiple Practices

NEW YORK, April 11, 2012 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, announced today that Mitch Markson has been appointed President of the agency's Global Consumer Marketing Practice and Chief Creative Officer for a new Purpose Branding initiative designed to bridge multiple existing specialty offerings. Markson starts the new position June 4, 2012.

In this role, Markson's responsibilities will be two-fold: leading and expanding the Consumer Practice community worldwide to deliver relevant, strategic and breakthrough, idea-driven campaigns for new and existing clients; and crafting purpose-branding solutions for a variety of clients and their stakeholders.

Reporting to Ogilvy PR's Global CEO, Christopher Graves, Markson will advise and lead the consumer practices at the regional and local levels and work collaboratively with Ogilvy & Mather colleagues to help clients realize their integrated marketing needs across advertising, PR and social media.

"Mitch will be an Ogilvy giant," said Graves.  "He will bring his long experience to bear in a whole new context that only Ogilvy & Mather can offer−and one that clients now crave and demand. That is, working in an environment of deep integration across all disciplines, and bringing to life Ogilvy's unique purpose branding methodology of the "big ideaL™"

Graves pointed out that Ogilvy & Mather offers Mitch a much larger canvas to paint on, allowing him to collaborate with Ogilvy & Mather's consumer brand leaders in PR, advertising, direct and social. And secondly, to bring his creative firepower to purpose-driven specialized offerings.

Purpose Branding will help clients and their brands connect emotionally with all stakeholders, who now, more than ever, expect brands to advance and accelerate a commitment to social responsibility alongside the expectations of financial performance. This new approach will creatively bridge such existing specialized practices as: OgilvyEarth (specialists in sustainability and environment); Ogilvy Impact (behavior change related to a company's own employees); Social Marketing (behavior change among consumers and large populations), and Corporate Social Responsibility.

"Given the emphasis brands are placing on integrated communications and the desire for big ideas that can break through multiple channels, I am thrilled to join Ogilvy," said Markson.

"I look forward to helping advance the discipline of consumer marketing in a business and social media environment where PR is evolving and adding substance, consumer participation and active advocacy along with credibility to the full marketing mix. Ogilvy's culture of collaboration, creative heritage and commitment to help clients deliver game-changing work with tools like Ogilvy Fusion™ and approaches like the big ideaL™ were what attracted me to the firm.  I look forward to working with this network of talented professionals across disciplines and around the world," Markson concluded.

Markson joins from Edelman, where he served as Global Chief Creative Officer. He also ran the agency's global consumer practice for more than 10 years using techniques he developed to shape consumer PR as a more strategic discipline, as well as an equal partner to advertising in the brand realm. During his 21-year tenure at Edelman, he has helped clients including Unilever, Microsoft, HP, Starbucks, KFC, Hershey, Shell, GE and Barilla find and apply galvanizing ideas that add emotional, financial, and societal value to businesses and stakeholders alike. 

In 2007, Markson created "good purpose," now entering its fifth year, a study developed with Edelman market research firm StrategyOne consisting of 8,000 consumers in 16 countries as well as an approach that combines profit with purpose, citizenship with consumerism and looks at a more expansive role for "Purpose."  

Throughout his career, Markson's creative ideas have contributed to the execution of campaigns that have won leading PR industry awards including Silver Anvil, SABRE and European Excellence awards. Prior to Edelman, Mitch began his public relations career at Ketchum and Burson-Marsteller.

Markson holds a B.A. in English literature from Colgate University and an M.S. in international Public Relations from the School of Public Communications at Boston University.

About Ogilvy Public Relations
­­­­­­­­­­­Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.  For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

SOURCE Ogilvy Public Relations Worldwide

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...