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QuestBack Completes Acquisition of Social CRM Expert Globalpark With Company Rebrand

LONDON, April 11, 2012 /PRNewswire/ --

QuestBack, Europe's leading provider of Enterprise Feedback Management (EFM) and Social CRM solutions, has announced today that its wholly-owned subsidiary, Globalpark UK Ltd, has completed its rebranding and is now officially trading as part of QuestBack in the UK.  

     (Logo: http://www.newscom.com/cgi-bin/prnh/20110929/484492 )

QuestBack's new website, launched last week, now presents the company`s complete offering with EFM, social CRM, Market Research and Customer Experience Management, all available to UK customers. Acquired in 2011, Globalpark particularly extended QuestBack's presence and expertise in the spaces of social CRM, Market Research and Customer Experience Management, positioning the company as a global leader within its space. The integration of Globalpark means that QuestBack's existing customers can now benefit from state-of-the-art market research, social media engagement, social CRM tools and services on what is becoming a fully integrated platform.

Ivar Kroghrud, CEO, QuestBack comments: "We are pleased to announce the full integration of Globalpark UK into the QuestBack family. This merger enhances our specialist knowledge and offerings of social media and social CRM to our customers and builds upon our global presence."

QuestBack and Globalpark launched in 2011 the Social Insight portfolio, which enables organisations to use Facebook to gain customer feedback and insight, and offers customers an even deeper insight into employee and customer behaviour. QuestBack was also included as a Niche Player in Gartner's 2011 Magic Quadrant for Social CRM[1].

Alex Wilke, managing director, Globalpark concludes: "The two companies' product portfolios complement each other exceptionally well. The company's combined product offering will be the strongest in the industry and we look forward to delivering increased value to all of QuestBack's customers."

About QuestBack

QuestBack is a global leader in enterprise feedback management, customer experience management, Social CRM and market research solutions. The company's SaaS-based feedback and dialogue solutions enable organizations to gain actionable insights and build stronger relationships with customers and employees. More than 5,000 global customers - including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch - rely on QuestBack to increase customer and employee satisfaction through real-time feedback. Founded in 2000, QuestBack is headquartered in Oslo, Norway and privately held with 19 offices worldwide.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

1. Gartner, Inc. "Gartner Magic Quadrant for Social CRM, 2011," Adam Sarner et al., 25 July, 2011

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