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NeuString is a Finalist for the 2012 Red Herring Top 100 Europe Award

Dubai - 10 April 2012 - NeuString, the leading supplier of actionable business data analytics software for mobile operators, announced today it has been selected as a Finalist for Red Herring's Top 100 Europe award, a prestigious list honoring the year's most promising private technology ventures from the European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was very rewarding," said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. NeuString shows great promise therefore deserves to be among the Finalists. Now we're faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2012 crop will grow into some amazing companies that are sure to make an impact."

Finalists for the 2012 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

Jens Nikolaj Aertebjerg, Founder and CEO of NeuString said: "It is a great pleasure to make the Red Herring TOP 100 Innovative list and for all the employees to be recognized for their outstanding work over the last five years in building what is an amazing company. We have always believed that our ambition and approach to make Big Data Analytics quick and easily available for the commercial end-users of mobile operators was unique and highly innovative. The fact that these users have 'data on hand on demand' and are able to cut down 'time to market' by eliminating lengthy data delivery and analysis cycles is a clear differentiator from other Business Analytics vendors.

"In addition, the mobile operators' commercial end-users can also drill down to any specific mobile event of any subscriber, which gives an immense accuracy and enormous possibilities in managing subscriber segments and price plans. Serving more than 45 mobile operators with this new technology only four years into our commercial launch and five years after starting up, we believe is a proof of the market having adopted our innovative Big Data Analytics products".

The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 23-25, 2012. The Top 100 winners will be announced at a special awards ceremony the evening of April 25 at the event.

NeuString's positioning by Red Herring comes less than a month after the company announced that it had expanded its product line with a powerful new product to enable mobile operators worldwide to optimize their revenues. Subscriber Analytics is a new software that delivers bottom line growth and unique benefits by focusing on retail analysis and pricing to monitor the usage of individual subscribers. This enables the operator to maximize margins through tariff customization, boosting customer satisfaction and reducing churn in the process.


About NeuString:
NeuString is a privately held software company dedicated to delivering Predictive Analytics software products to Mobile Service Providers. NeuString's Predictive Analytics software enables mobile operators to monitor subscriber usage and establish optimal go-to-market and pricing strategies for mobile transactions and services. Analyzing billions of subscriber call events real-time, NeuString provides mobile operators with fast and informed decisions, resulting in qualified profit improvements for all services in any segment. NeuString is an active associate member of the GSM Association. NeuString is owned by a group of international private and institutional investors.

For further media information please contact: Brian Dolby on [email protected] or Rebecca Armstrong on [email protected], or telephone +44 1636 812152.

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