|By PR Newswire||
|April 3, 2012 03:43 PM EDT||
BEVERLY HILLS, Calif., April 3, 2012 /PRNewswire/ -- Leading interactive television technology provider ACTV8.me announced today that it has entered into an agreement to deploy multiple interactive second-screen TV experiences for Fox Broadcasting Company (FOX), the #1 broadcast television network among Adults 18-49. In addition, FOX has taken an equity stake in ACTV8.me to further drive the network's innovation in social TV.
Under the terms of the agreement, the companies will "ACTV8" several of FOX's primetime series, beginning with the New Girl second screen app, which is available today on iTunes App Store for iPhones and will be available on iPad and Android platforms following the coming weeks. Through these apps, viewers can interact during the live broadcast of their favorite FOX shows in a number of ways, including chatting in real time, earning badges by watching and answering episodic trivia.
ACTV8.me Founder/CEO Brian Shuster says, "FOX has a reputation for bold, groundbreaking programming and for progressive thinking in the digital space. Our goal with Fox is to deploy and nurture new, really compelling interactive and social features that enhance the overall television entertainment experience and ultimately grow audience viewership."
Bill Bradford, Senior Vice President of Digital Media for Fox Broadcasting Company says, "Forming deeper and more relevant relationships with our audience is a key priority at FOX. We're always looking for new ways to enhance the viewing experience for our audience with rich, engaging interactive content, and we think ACTV8.me is an ideal partner to help us achieve that."
"Today's audience has a whole new set of expectations from the shows they enjoy," Shuster continues. "ACTV8.me gives them exactly what they want: interactivity, social connectivity, with the overall goal of gamifying the second screen experience." Ushering in the new era of connected and social television, ACTV8.me's easy-to-use and free-to-play applications give viewers a two-screen "uber-platform" to connect and interact via smartphone or tablet with TV programs.
Shuster concludes, "We've got a new way of watching TV with the viewer's favorite companion: their smartphone or tablet. As this market matures, and if we really listen to the audience as we grow, this platform could surely provide the most significant breakthrough in the history of the television business."
ACTV8.me empowers hit TV shows with its technology working alongside major TV networks and production partners, ACTV8.me delivers a "complete global media integration platform," which brings amazing new user experiences to life in next-generation TV connectivity. ACTV8.me leads the way in developing and designing new second-screen interactive TV interfaces and mobile applications that facilitate discovery of content and users' relationships with it. With its proprietary technologies, ACTV8.me marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate uber platform.
Its second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first of its kind, one-to-one relationship with the consumer. Their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons.
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