Welcome!

Agile Computing Authors: Progress Blog, Derek Weeks, Pat Romanski, Mark Herring, LeanTaaS Blog

Blog Feed Post

Tealeaf brings mobile customer experience to the forefront

Tealeaf introduces powerful new mobile customer experience solution, gives organisations the ability to see mobile channels through the eyes of their customers

SAN FRANCISCO - March 28, 2012 - Tealeaf®, a leader in digital customer experience management solutions, today introduced the latest version of Tealeaf CX Mobile™, a complete mobile customer experience management solution.

Tealeaf CX Mobile enables sophisticated customer experience analysis across all mobile channels, including mobile web sites, native iOS and Android apps, hybrid apps, and the growing number of apps and sites built in HTML5.

The Mobile Ecommerce Revolution
Mobile commerce is growing faster than any form of ecommerce has previously. (2) The era of creating websites solely for customers using desktops or laptops is over.

  • Mobile devices will outnumber humans in 2012. (1)

  • By 2014 mobile will exceed desktop internet usage.(2)

  • Mobile transactions will grow exponentially and are expected to exceed $1T by 2015.(3)

This explosion in mobile adoption adds to the mounting pressure on consumer-organisations to deliver the best possible mobile experiences or risk losing customers, and not just from the mobile channel.

  • 85 percent of consumers expect the mobile experience to be better than online experiences using a laptop or desktop computer.(4)

  • 63 percent of all online adults said they would be less likely to buy from the same company via other purchase channels if they experienced a problem conducting a transaction on their mobile phones.(4)

Tealeaf CX Mobile Helps Businesses Get it Right
Tealeaf CX Mobile allows businesses to understand, respond to and optimise the complete mobile customer experience by enabling them to see their sites and apps through the eyes of their customers.

Tealeaf CX Mobile gives organisations the context necessary to enable their mobile apps and mobile sites to be useful, engaging and functioning properly. It provides documented evidence of customer struggles and the ability to quantify the business impact of customer challenges. For example, Tealeaf CX Mobile captures:

  • In-screen actions, including orientation, pinching, and scrolling

  • Enhanced mobile browser replay to re-create problems and optimise functionality

  • Device-level data, such as device type, browser version or operating system

With this information, companies can drill down to understand the context of every interaction. Using Tealeaf CX Mobile, organisations are able to:

  • Automatically detect customer struggles, obstacles or issues

  • Isolate problems and quantify users affected and business impacted

  • Identify opportunities to optimise the end user experience for the small screen

  • Translate customer feedback and ratings into actionable improvements

  • Correlate customer behaviour with network and application problems

Tealeaf CX Mobile is part of the Tealeaf CX suite and the data captured is available for analysis, optimisation and customer service by both the Tealeaf CX Customer Behavior Analysis Suite™ and the Tealeaf CX Customer Service Optimization Suite™.

Tealeaf CX Mobile is immediately available.

"If you're not mobile, you're not competitive. Tealeaf CX Mobile helps ecommerce businesses take full advantage of the mobile revolution by identifying opportunities - as they happen - to optimise the mobile experience and empower customers to accomplish the task they are attempting to do digitally."

- Bill Loller, vice president of Mobile, Tealeaf

Click here to see Bill explain in more detail the value of Tealeaf CX Mobile

"Customer experience is vital to growing our business and the mobile channel is particularly critical. With Tealeaf CX Mobile we are able to identify opportunities to make the experience better or solve problems we might not know existed."

- Matthew Wilcox, director of interactive services, Zions Bancorporation

To hear more from Matthew on Zions Bancorporation's use of Tealeaf, click here.

"At SkyBet, our customers are passionate about their online gambling experience. It is essential that we provide the very best possible experience, not just online but via mobile devices as well. The knowledge we gain from Tealeaf CX Mobile helps SkyBet optimise our mobile site and create better customer experiences."

- Steve Morrison, customer experience manager, Sky Betting and Gaming

To hear more from Steve on Sky Betting and Gaming's use of Tealeaf, click here.

"In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully transactional and support the customer's end-to-end experience with a retailer."

- Forrester Research, Inc.; "Market Overview: Mobile Commerce Solutions for Retail 2011" August, 2011

About Tealeaf
Tealeaf provides digital customer experience management (CEM) solutions and is the leader in customer behaviour analysis. Tealeaf's CEM solutions include both a customer behaviour analysis suite and customer service optimisation suite. For organisations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimisation. Online executive stakeholders from ebusiness and IT to customer service and compliance are using Tealeaf to build a CEM competency across the organisation. Founded in 1999, Tealeaf is headquartered in San Francisco and is privately held.

Follow Tealeaf on Twitter @tealeaf

Footnotes

  1. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011-2016
    http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/
    white_paper_c11-520862.html

  2. Mary Meeker's "State of the Internet" report
    http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/

  3. Yankee Group, "The Mobile Money Forecast"
    http://www.mobilecommercedaily.com/2011/07/01/mobile-transactions-expected-to-exceed-1t-by-2015-yankee-group

  4. Tealeaf and Harris Interactive Mobile Transaction Survey
    http://www.tealeaf.com/news/news-releases/2011/Tealeaf-Announces-New-Mobile-Research.php

© Copyright 2012 Tealeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA, and Visibility.Insight.Answers are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect, Tealeaf CX Solutions, Tealeaf CX Customer Behavior Analysis Suite, Tealeaf CX Customer Service Optimization Suite and Tealeaf CX Mobile are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...