Welcome!

Web 2.0 Authors: Peter Silva, Jackie Kahle, Carmen Gonzalez, Elizabeth White, Pat Romanski

Blog Feed Post

Tealeaf brings mobile customer experience to the forefront

Tealeaf introduces powerful new mobile customer experience solution, gives organisations the ability to see mobile channels through the eyes of their customers

SAN FRANCISCO - March 28, 2012 - Tealeaf®, a leader in digital customer experience management solutions, today introduced the latest version of Tealeaf CX Mobile™, a complete mobile customer experience management solution.

Tealeaf CX Mobile enables sophisticated customer experience analysis across all mobile channels, including mobile web sites, native iOS and Android apps, hybrid apps, and the growing number of apps and sites built in HTML5.

The Mobile Ecommerce Revolution
Mobile commerce is growing faster than any form of ecommerce has previously. (2) The era of creating websites solely for customers using desktops or laptops is over.

  • Mobile devices will outnumber humans in 2012. (1)

  • By 2014 mobile will exceed desktop internet usage.(2)

  • Mobile transactions will grow exponentially and are expected to exceed $1T by 2015.(3)

This explosion in mobile adoption adds to the mounting pressure on consumer-organisations to deliver the best possible mobile experiences or risk losing customers, and not just from the mobile channel.

  • 85 percent of consumers expect the mobile experience to be better than online experiences using a laptop or desktop computer.(4)

  • 63 percent of all online adults said they would be less likely to buy from the same company via other purchase channels if they experienced a problem conducting a transaction on their mobile phones.(4)

Tealeaf CX Mobile Helps Businesses Get it Right
Tealeaf CX Mobile allows businesses to understand, respond to and optimise the complete mobile customer experience by enabling them to see their sites and apps through the eyes of their customers.

Tealeaf CX Mobile gives organisations the context necessary to enable their mobile apps and mobile sites to be useful, engaging and functioning properly. It provides documented evidence of customer struggles and the ability to quantify the business impact of customer challenges. For example, Tealeaf CX Mobile captures:

  • In-screen actions, including orientation, pinching, and scrolling

  • Enhanced mobile browser replay to re-create problems and optimise functionality

  • Device-level data, such as device type, browser version or operating system

With this information, companies can drill down to understand the context of every interaction. Using Tealeaf CX Mobile, organisations are able to:

  • Automatically detect customer struggles, obstacles or issues

  • Isolate problems and quantify users affected and business impacted

  • Identify opportunities to optimise the end user experience for the small screen

  • Translate customer feedback and ratings into actionable improvements

  • Correlate customer behaviour with network and application problems

Tealeaf CX Mobile is part of the Tealeaf CX suite and the data captured is available for analysis, optimisation and customer service by both the Tealeaf CX Customer Behavior Analysis Suite™ and the Tealeaf CX Customer Service Optimization Suite™.

Tealeaf CX Mobile is immediately available.

"If you're not mobile, you're not competitive. Tealeaf CX Mobile helps ecommerce businesses take full advantage of the mobile revolution by identifying opportunities - as they happen - to optimise the mobile experience and empower customers to accomplish the task they are attempting to do digitally."

- Bill Loller, vice president of Mobile, Tealeaf

Click here to see Bill explain in more detail the value of Tealeaf CX Mobile

"Customer experience is vital to growing our business and the mobile channel is particularly critical. With Tealeaf CX Mobile we are able to identify opportunities to make the experience better or solve problems we might not know existed."

- Matthew Wilcox, director of interactive services, Zions Bancorporation

To hear more from Matthew on Zions Bancorporation's use of Tealeaf, click here.

"At SkyBet, our customers are passionate about their online gambling experience. It is essential that we provide the very best possible experience, not just online but via mobile devices as well. The knowledge we gain from Tealeaf CX Mobile helps SkyBet optimise our mobile site and create better customer experiences."

- Steve Morrison, customer experience manager, Sky Betting and Gaming

To hear more from Steve on Sky Betting and Gaming's use of Tealeaf, click here.

"In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully transactional and support the customer's end-to-end experience with a retailer."

- Forrester Research, Inc.; "Market Overview: Mobile Commerce Solutions for Retail 2011" August, 2011

About Tealeaf
Tealeaf provides digital customer experience management (CEM) solutions and is the leader in customer behaviour analysis. Tealeaf's CEM solutions include both a customer behaviour analysis suite and customer service optimisation suite. For organisations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimisation. Online executive stakeholders from ebusiness and IT to customer service and compliance are using Tealeaf to build a CEM competency across the organisation. Founded in 1999, Tealeaf is headquartered in San Francisco and is privately held.

Follow Tealeaf on Twitter @tealeaf

Footnotes

  1. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011-2016
    http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/
    white_paper_c11-520862.html

  2. Mary Meeker's "State of the Internet" report
    http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/

  3. Yankee Group, "The Mobile Money Forecast"
    http://www.mobilecommercedaily.com/2011/07/01/mobile-transactions-expected-to-exceed-1t-by-2015-yankee-group

  4. Tealeaf and Harris Interactive Mobile Transaction Survey
    http://www.tealeaf.com/news/news-releases/2011/Tealeaf-Announces-New-Mobile-Research.php

© Copyright 2012 Tealeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA, and Visibility.Insight.Answers are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect, Tealeaf CX Solutions, Tealeaf CX Customer Behavior Analysis Suite, Tealeaf CX Customer Service Optimization Suite and Tealeaf CX Mobile are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...