|By Shelly Palmer||
|March 27, 2012 03:00 PM EDT||
I’ve been providing the following advice to a college senior searching for his first “real” job. Perhaps you know someone who’ll find this valuable.
1. GET THE RIGHT EDUCATION
Although this first section should be particularly useful for college freshmen and sophomores, many of the seniors I’ve talked with recently are still struggling to make the core decision of what type of job to search for.
Make a Tentative Decision Early about Your Future: Marketers develop a mission and vision for companies. College students need to do the same for themselves, hopefully by the end of their freshman year.
From one of my favorite blogs, Drew’s Marketing Minute Blog: “Your mission is what you do best every single day, and your vision is what the future will be like because you deliver on that mission so brilliantly every day.”
For a college student rather than a company, I’d make this revision: “Your mission is what you study most intently every single day, and your vision is what the future will be like because you deliver on that mission so brilliantly every day.”
Students need to decide on their vision before working on their mission (selecting majors and classes) since they’re paying large sums to become educated before beginning their quest.
The vision must include a combination of what they want to work on (think of a couple of related categories of businesses) and work doing (functional expertise: Marketing, technology, science, design….). This vision doesn’t need to be too tight: Remember the old thought of “go west young man.”
Keep Adjusting Your Vision and Formal Education: A student’s career vision is what they are aiming for sometime in the future, perhaps 10-15 years after graduation. Vision should be more about the general job function, industries and culture than financial success.
As students take more classes and absorb more experiences, it’s normal for their vision and therefore mission to change.
Unfortunately, many college students reach their senior year and still are uncertain about what type of job they want. Consequently, many will stay in school to obtain a masters, which is a very bad decision unless they have decided on their vision. Without a vision, students will be unable to select the proper school, degree and courses.
2. LEARN HOW TO FIND A JOB
Become Best Friends with Career Services: Career Services at most colleges are understaffed and underappreciated. Career Services typically provides some classroom type education, limited access to alumni, and excellent tools, which students need take advantage of.
Study “What Color Is Your Parachute”: “What Color” is still the best “How To” text and workbook to help find a job, regardless of age. Students need to do the exercises to learn about themselves and how to search for a job.
Absorb Two E-books of Job Search Advice Aimed at College Seniors:
46 job-search mentors provide snippets of advice for those looking for their first or second job in this uplifting eBook. Note that I am one of the contributors to this project that was conceived and produced by Barry Curewitz, a friend from the Marketing Executives Networking Group.
45 additional mentors telling how they found their first job compiled by Drew McLellan, whose blog I complimented earlier.
3. GET A JOB
Decide what You Can Contribute
The first step is to determine what value they can provide that someone will pay them for. I’m going to assume that students are:
- Hard working
- Work well with others
- Have good judgment
- Don’t need a lot of supervision.
These are requirements to even be considered, not reasons that get hired. It’s important to understand that each of these positives must be proven in resumes and interviews. Candidates also must be likable, a difficult to describe but quickly judged characteristic.
These qualities are the foundation that will enable applicants to then convince a potential employer what they can do for them based on their education, previous work experiences, and even hobbies.
Decide on Your Target
I’m assuming that by this part of the job search process students have decided on:
- The general job function (what someone will pay them to do), and
- A few industries or not-for-profits (who will pay them).
Before launching a job search, it’s necessary to be able to communicate: “I want to work doing (1-2 job titles) __________ most likely in the following 3-4 industries: __________, __________, and __________.” Many students also have a strong preference for location, which can be part of this.
Make a Project Plan
Getting a job is a job, and it requires a thoughtful plan including these basics:
- Objectives: What does the student want to do; where do they want to live; what do they want to learn from their job; and even how many hours/week they want to work?
- Targets: Which industries and companies do they want to work for?
- Brand: Why someone is going to hire them.
- Marketing & Sales Aides: Cover letters, resumes, LinkedIn, Facebook, examples of their work, and references.
- Schedule: What are they going to accomplish weekly in their job search, including specific goals for them to measure.
- CRM: An acronym for having a system to keep records of who they want to contact, who they have contacted and when they’ll contact them again.
Practice, Practice, Practice Networking & Interviewing
Students should buy a couple of interviewing books and have a friend ask them sample questions while videoing their answers. Review and repeat and repeat and repeat to become confident and natural whether networking or being interviewed.
When looking for a job, it’s critical to meet people in the targeted job functions and industries. It’s called networking. The idea is to meet people to learn about the potential job and industry…it’s not about finding a job opening.
Leverage everyone they know, including family, teachers, previous employers, friends, and other students.
One last piece of advice from the student I’m mentoring: He says to make it easy for each person you meet to help you by letting them know what you’re searching for and what help you need.
I hope you’ll forward this blog and the eBook link to college students and recent grads.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 23, 2016 06:15 PM EDT Reads: 337
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
May. 23, 2016 05:00 PM EDT Reads: 4,593
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 23, 2016 04:30 PM EDT Reads: 735
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
May. 23, 2016 04:00 PM EDT Reads: 1,794
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 23, 2016 03:00 PM EDT Reads: 566
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 23, 2016 03:00 PM EDT Reads: 1,645
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 23, 2016 02:30 PM EDT Reads: 1,676
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
May. 23, 2016 02:00 PM EDT Reads: 2,320
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 23, 2016 01:45 PM EDT Reads: 2,036
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 23, 2016 12:45 PM EDT Reads: 1,307
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 23, 2016 12:30 PM EDT Reads: 1,778
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 23, 2016 12:30 PM EDT Reads: 2,018
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
May. 23, 2016 09:15 AM EDT Reads: 1,644
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 23, 2016 08:15 AM EDT Reads: 2,369
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 23, 2016 08:00 AM EDT Reads: 1,912
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
May. 23, 2016 07:30 AM EDT Reads: 2,009
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 23, 2016 04:15 AM EDT Reads: 2,338
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 23, 2016 03:45 AM EDT Reads: 2,947
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
May. 23, 2016 03:45 AM EDT Reads: 1,665
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, will discuss how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outer...
May. 22, 2016 05:00 PM EDT Reads: 1,857