|By Shelly Palmer||
|March 27, 2012 03:00 PM EDT||
I’ve been providing the following advice to a college senior searching for his first “real” job. Perhaps you know someone who’ll find this valuable.
1. GET THE RIGHT EDUCATION
Although this first section should be particularly useful for college freshmen and sophomores, many of the seniors I’ve talked with recently are still struggling to make the core decision of what type of job to search for.
Make a Tentative Decision Early about Your Future: Marketers develop a mission and vision for companies. College students need to do the same for themselves, hopefully by the end of their freshman year.
From one of my favorite blogs, Drew’s Marketing Minute Blog: “Your mission is what you do best every single day, and your vision is what the future will be like because you deliver on that mission so brilliantly every day.”
For a college student rather than a company, I’d make this revision: “Your mission is what you study most intently every single day, and your vision is what the future will be like because you deliver on that mission so brilliantly every day.”
Students need to decide on their vision before working on their mission (selecting majors and classes) since they’re paying large sums to become educated before beginning their quest.
The vision must include a combination of what they want to work on (think of a couple of related categories of businesses) and work doing (functional expertise: Marketing, technology, science, design….). This vision doesn’t need to be too tight: Remember the old thought of “go west young man.”
Keep Adjusting Your Vision and Formal Education: A student’s career vision is what they are aiming for sometime in the future, perhaps 10-15 years after graduation. Vision should be more about the general job function, industries and culture than financial success.
As students take more classes and absorb more experiences, it’s normal for their vision and therefore mission to change.
Unfortunately, many college students reach their senior year and still are uncertain about what type of job they want. Consequently, many will stay in school to obtain a masters, which is a very bad decision unless they have decided on their vision. Without a vision, students will be unable to select the proper school, degree and courses.
2. LEARN HOW TO FIND A JOB
Become Best Friends with Career Services: Career Services at most colleges are understaffed and underappreciated. Career Services typically provides some classroom type education, limited access to alumni, and excellent tools, which students need take advantage of.
Study “What Color Is Your Parachute”: “What Color” is still the best “How To” text and workbook to help find a job, regardless of age. Students need to do the exercises to learn about themselves and how to search for a job.
Absorb Two E-books of Job Search Advice Aimed at College Seniors:
46 job-search mentors provide snippets of advice for those looking for their first or second job in this uplifting eBook. Note that I am one of the contributors to this project that was conceived and produced by Barry Curewitz, a friend from the Marketing Executives Networking Group.
45 additional mentors telling how they found their first job compiled by Drew McLellan, whose blog I complimented earlier.
3. GET A JOB
Decide what You Can Contribute
The first step is to determine what value they can provide that someone will pay them for. I’m going to assume that students are:
- Hard working
- Work well with others
- Have good judgment
- Don’t need a lot of supervision.
These are requirements to even be considered, not reasons that get hired. It’s important to understand that each of these positives must be proven in resumes and interviews. Candidates also must be likable, a difficult to describe but quickly judged characteristic.
These qualities are the foundation that will enable applicants to then convince a potential employer what they can do for them based on their education, previous work experiences, and even hobbies.
Decide on Your Target
I’m assuming that by this part of the job search process students have decided on:
- The general job function (what someone will pay them to do), and
- A few industries or not-for-profits (who will pay them).
Before launching a job search, it’s necessary to be able to communicate: “I want to work doing (1-2 job titles) __________ most likely in the following 3-4 industries: __________, __________, and __________.” Many students also have a strong preference for location, which can be part of this.
Make a Project Plan
Getting a job is a job, and it requires a thoughtful plan including these basics:
- Objectives: What does the student want to do; where do they want to live; what do they want to learn from their job; and even how many hours/week they want to work?
- Targets: Which industries and companies do they want to work for?
- Brand: Why someone is going to hire them.
- Marketing & Sales Aides: Cover letters, resumes, LinkedIn, Facebook, examples of their work, and references.
- Schedule: What are they going to accomplish weekly in their job search, including specific goals for them to measure.
- CRM: An acronym for having a system to keep records of who they want to contact, who they have contacted and when they’ll contact them again.
Practice, Practice, Practice Networking & Interviewing
Students should buy a couple of interviewing books and have a friend ask them sample questions while videoing their answers. Review and repeat and repeat and repeat to become confident and natural whether networking or being interviewed.
When looking for a job, it’s critical to meet people in the targeted job functions and industries. It’s called networking. The idea is to meet people to learn about the potential job and industry…it’s not about finding a job opening.
Leverage everyone they know, including family, teachers, previous employers, friends, and other students.
One last piece of advice from the student I’m mentoring: He says to make it easy for each person you meet to help you by letting them know what you’re searching for and what help you need.
I hope you’ll forward this blog and the eBook link to college students and recent grads.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 1,647
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 1,588
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 23, 2014 07:45 AM EST Reads: 1,438
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 22, 2014 10:00 PM EST Reads: 1,313
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 1,441
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 22, 2014 05:30 PM EST Reads: 1,421
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,264
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 21, 2014 09:15 PM EST Reads: 1,351
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,420
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,356
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,271
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,366
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,321
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 1,112
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,567
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 1,783
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 2,010
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,553
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 2,004
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,540