Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, ManageEngine IT Matters, Lori MacVittie, Srinivasan Sundara Rajan

Related Topics: Release Management , IoT User Interface

Release Management : Article

i-Technology Blog: Google Trends on Java, McNealy, AJAX, and SOA Give Pause For Thought

Who'd a thunk it? Google Labs creates another surefire, populist techno-hit...out of graphs without hard numbers

Like so many of the ideas that tumble out of the Googleplex into the public domain, Google Trends is irresistible. SYS-CON group publisher and editorial director Jeremy Geelan puts the application, newly taken out of beta and now available to all cyberspace from the Google main page, through its paces by taking it out for a giddy spin around the i-Technology world. The results are surprising...

"See what the world is searching for" says the slogan accompanying http://www.google.com/trends - and that very precisely encapsulates the aspect of Google Trends that makes it addictive. Like Technorati on speed.

There really isn't any limit to the number of searches one can do while still assuring oneself that it is diligent journalistic research. Take the usual run-of-the-mill stuff, for example, like comparing "Java" and ".NET":

java .net

But the real apples-to-apples comparison, obviously, is not this one but "J2EE" and ".NET":

j2ee .net




And even this smacks way too much of mock-empiricism, almost as bad as those articles on slow news days which use Monster.com stats as a way of suggesting which technology is "ahead" out there in the i-technology marketplace.

No, what is needed is an altogether more personal approach. This is where Google Trends is dynamite. Take for example "McNealy" and "Jonathan Schwartz:

"mcnealy" "jonathan schwartz"



Not in itself especially revealing until you drill down into the datapoints below, which is a breakdown by cities:

Cities Regions Languages

Top cities (normalized)
1. San Francisco United States
2. New York United States
3. Chicago United States
4. London United Kingdom

In other words, while Sun's new CEO may be the talk of all of Wall Street, Sun's outgoing CEO (and still its Chairman) still remains a major focus of folks in the Valley.

Turning from i-technology people to i-technology phenomena, Steve Rubel - the writer on social software and how it's transforming marketing, media, and public relations - has already drawn attention to this comparison, a true gem:

blogs websites

Again, the breakdown by Cities reveals some surprising data, such as that blogs aren't yet dominant in Delhi, but they're sizzling in Sao Paolo, Brazil!

Cities Regions Languages

Top cities (normalized)
1. Sao Paulo Brazil
2. Lisbon Portugal
3. Cabo Frio Brazil
4. Curitiba Brazil
5. Delhi India
6. Rio De Janeiro Brazil
7. New York United States
8. San Francisco United States
9. Seattle United States
10. Chicago United States

Next I couldn't resist taking a peek at whether "Web services" was waning as a search term, perhaps in favor of "SOA." As I suspected, while  "Web services" is alive and well and being searched on worldwide, "SOA" is rising as steadily as it falls from primacy as the key concept driving integration.

"web services" soa




Last let's turn to AJAX. Here, Google Trends - for my money - comes into its own as a viable new tool.

Look how instantly, for example, it pinpoints the birth of the term "Web 2.0" - October 2004. Tim O'Reilly probably ought to use Google Trends on a daily basis, to see how it's faring against AJAX: it doesn't look good!

ajax "web 2.0"



Let us know what you're using Google Trends for by sending a mail to [email protected]. Maybe we should have a weekly competition to see who devises the best search, with readers voting on the Google Trend of the Week from among the best five submitted each week (according to our editors). Anyone care to start the ball rolling?


More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (7) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Palal 05/12/06 06:10:42 AM EDT

In other news, Google Suggest has just emerged from BETA! So, jump on over and start using it: http://www.google.com/webhp?complete=1&hl=en

I still have a few problems with it though, the main one being the following: When typing in a multiple-word query and wanting to delete just the first word of that query, doing so using keyboard shortcuts (home, ctrl + shift + RightArrow) to select just the first word, selects the entire query and deletes it.

Of course, doing this with a mouse is not a problem, but it's annoying as hell when doing it with a keyboard. This is also true with middle words if you select them from the left.

an0n 05/12/06 05:44:46 AM EDT

These graphs don't actually give you very useful information because you can't tell what the units are. And they're obviously cooking the numbers in some fashion if the overall volume for searches on subjects is not going up between 2004 and 2006.

Or perhaps the graphs represent searches as a percentage of total searches? It's really hard to tell what you're looking at.

babbling 05/12/06 05:40:32 AM EDT

It is an interesting tool, but I have one question about it.

Why is it that for pretty much everything, the search volume has decreased over time? Is this because there is less accurate or different data for older searches, or perhaps Google isn't quite as popular today as it was a couple of years ago? I mean, one would think that for most things the search volume should increase over time since more and more people are getting onto the internet and using search engines...

Bye bye Slashdot? 05/12/06 05:06:48 AM EDT

My nomination for Google Trend of the Week would be Slashdot-Digg. Here's how it turns out: http://www.google.com/trends?q=slashdot%2C+digg

sugge$$ion 05/12/06 04:03:22 AM EDT

[From the Google Trends instructions] "just type in up to five topics, separated by commas, and you can see the cities, regions or languages that have had the 'top results' for each topic, along with Google news articles."

Why the breakdowns for cities, regions, or languages..but not by time-of-search? This makes it impossible to answer such crucial social research questions as: do as many people search for "porn" during the day as during the evening/night?

StopThisWorld 05/12/06 03:54:38 AM EDT

Any math teacher will tell you: a graph without a scale is like an eagle without wings. How long will it be before we start seeing real numbers attached to the graphs in Google Trends?

blogospheroid 05/12/06 03:18:13 AM EDT

Steve Rubel's comparison is the best use of Google Trends yet. Brilliant!

@ThingsExpo Stories
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.