Have to agree that this writer gets it right. At the end of his blog post, he highly recommends everyone take a good look at Google's terms of service.

And, that is more sense than we usually get from people writing about our data service suppliers, such as Apple, Facebook, Google, and more wannabes.

Usually, the sermon stops before this sound piece of advice and rests its case with "OH MY, WHAT DID WE DO TO DESERVE THESE TERMS ...".

The author, in this case, puts the problem closer to its source: us, the users of said personal data resellers.

Yeah, right. Google does evil. Apple has their goods manufactured in China under questionable circumstances, etc. Is it illegal? No. So the questions we should be asking ourselves, us, the people who buy those iStuff gadgets and use Google's and Facebook's services is: why? Rather than blame our dealers.

The simple truth is that a wide part of the public has been bribed to consider data privacy dispensable. Is privacy dispensable? Really? How about the PIN to your credit cards? How about corporate data? No privacy required? Duh!

Music and movie content on the Internet is protected much better than our passwords or family photo albums. That's (arguably) understandable in the context of financial weight associated with either in a specific infringement case. It becomes outright ridiculous in the light of the amount of social data controlled by Facebook and its runner-ups.

The learning is simple, from SOPA, to PIPA, to GDBE (Google's Don't Be Evil) - users must control their data on the Cloud

Signing it all off, pardon my English, away to some exploitation scheme via the terms of some "free" service is just a huge load of BS.