Agile Computing Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Andy Thurai

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Pinger Reaches 10% of All U.S. Teens and Young Adults

Pinger, the company transforming the mobile space by making texting and talking free, today announced that its apps reach over 5.8 million active U.S. teens and young adults, which represents 10% of the overall U.S. teen market1. In addition, comScore data indicates that Pinger apps are among the top 5 non-native apps by installed base and usage metrics, and they enjoy significant usage among the teen and young adult audience.2

Due to a large percentage of Pinger’s customers turning an iPod touch into a “phone” using Pinger apps, the company has carved out new access to a large group of young consumers not otherwise reachable in the traditional mobile ad ecosystem. With this reach, Pinger has expanded the addressable teen and young adult mobile market for advertisers in the U.S.3 The company’s substantial access to a targeted group of highly-engaged users provides a unique opportunity for advertisers.

Pinger users have a rare combination of serious product engagement coupled with an intense use of mobile apps, through which they learn about and buy consumer products:

  • On average, users log into the app for 14 sessions per day
  • Pinger customers spend an average of 45 million minutes per day in the service
  • They spend more time texting than using Twitter or checking Facebook
  • Over half say they learn about products on a mobile device
  • 97% intend to buy consumer packaged goods

“Pinger serves one of the largest mobile teen and young adult audiences, and one of the most highly engaged audiences in mobile,” said Brian Gilbert, Director, Advertising and Monetization. “Pinger provides a truly unique opportunity for brands and advertisers to reach this highly-coveted group in a rich advertising environment in which consumers spend a significant portion of their time each day.”

Pinger is currently the #1 free texting provider and 7th largest mobile text carrier in the U.S.:

  • Pinger customers send over 1.7 billion text messages a month on average and have sent more than 20 billion total text messages
  • Users consume over 75 million voice minutes each month
  • During the 2011 holiday season, Pinger’s Textfree Voice + VM achieved the #1 Free App position in the iTunes App store

Pinger’s Textfree apps for iOS, Android and the web enable users to choose their own local phone number to text and call free with any U.S. phone as well as to over 28 countries.

To learn more about Pinger, visit www.pinger.com and check out our iOS and Android apps.

About Pinger

Pinger makes texting and talking free. Our market-leading communications products have been downloaded by millions of iOS and Android users around the world. Pinger is loaded with inventive people who enjoy creating consumer products and services that make a difference in people's lives. www.pinger.com.

1 http://www.census.gov/compendia/statab/2012/tables/12s0007.xls

2 comScore iOS App Store Benchmarking Report, U.S., November 2011

3 http://news.consumerreports.org/electronics/2011/07/teenage-smart-phone-use-triples-in-two-years.html

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