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Webinar Makes Business Case for Why PR Pros Should Lead Their Companies' Social Media Initiatives

December 1: Social Media Strategist Sally Falkow Gives Attendees Examples of PR-Led Social Media ROI to Take to Their C-Suites

TORONTO -- (Marketwire) -- 11/29/11 -- Because of their focus on strategy, brand management, and media and stakeholder relationships, public relations professionals are uniquely positioned to lead their organizations' social media initiatives. On Thursday, December 1, social media strategist Sally Falkow presents "Building a Business Case for PR to Take Back Social Media." In this complimentary webinar -- the culmination of Marketwire's six-part series "Supercharge Your PR Program with Social Media" -- she emphasizes the ROI of corporate social media and how it is maximized in the hands of PR professionals. Falkow provides up-to-the-minute study results that show how leading-edge companies today are using social media and demonstrates, through case studies and metrics, how well-executed social media campaigns can achieve business goals with results bound to impress the C-suite.

  • What: Free webinar: "Building a Business Case for PR to Take Back Social Media"
    Social media is not the "property" of IT or HR. Find out how to put social media where it belongs -- in the hands of public relations professionals -- to leverage it and prove ROI. This session covers:

    • PR skills required for successful social media engagement and management
    • How companies organize for social media engagement
    • Going beyond the major networks for more effective social media relations
    • How to craft content that yields results
    • Defining social media PR ROI and tying results to dollars

  • Who: Sally Falkow, APR, social media strategist; co-developer of PRESSfeed, the social media newsroom; president, Meritus Media

  • When: Thursday, December 1, 2011, 10 a.m. PST / 1 p.m. EST
    The session is 30 minutes in length and will be archived for later viewing. All registrants receive access to the archived webinars.

  • To Register, please click on this link: "Building a Business Case for PR to Take Back Social Media"

Archived Webinars Available on Demand
All of the webinars in this series are available as on-demand broadcasts, and can be accessed via the "Supercharge Your PR Program with Social Media" landing page:

  • Working Your Plan: Going Beyond the Masses
    Presenter: David Bradfield, director of marketing, strategy and customer experience, SapientNitro

  • PR: That Was Then, This Is Now.
    Presenter: Todd Defren, principal, SHIFT Communications

  • Designing a Social Media-optimized PR Program
    Presenter: Shonali Burke, ABC, principal, Shonali Burke Consulting

  • Creating Content and Conversations
    Presenter: Rebecca Lieb, consultant, author and speaker

  • Assigning Value to Your PR Program
    Presenter: Angela Sinickas, president, Sinickas Communications, Inc.

About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: www.omerspe.com.

For more information, visit us online at www.marketwire.com and www.blog.marketwire.com, or on Twitter @marketwire.

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