Welcome!

Web 2.0 Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Nicholas Lee, Esmeralda Swartz

Related Topics: Cloud Expo, SOA & WOA, Virtualization, Web 2.0, GovIT

Cloud Expo: Article

Enterprise Cloud Computing: Why You’re Expecting Too Much from the Cloud

Clearly, technology must serve the needs of people and organizations

Cloud computing has so much potential - and has been the subject of so much hype - that it seems to some like a panacea. Information security will no longer be an issue; storage will be limitless; processing power will be immense; and total cost-efficiency will finally become a reality.

Much of the promise of the cloud is true, but not all of it - especially for enterprises. The fact is, enterprise clouds must serve organizations. And organizations are messy. People, policies and conflicting priorities can threaten any major business initiative. Cloud implementations are no exception.

IT folks, for example, often insist on total control. As the business entity held most accountable for enterprise cloud initiatives, IT is justifiably concerned with operational success. However, the result is often cloud applications with no flexibility, tools without autonomy, and functionality without ease of use.

End-user consumers, of course, want empowerment. The self-service cloud model typified by the Amazon Web Services API was sold - perhaps oversold - on consumer control. Such solutions, provided on a pay-as-you-go basis, can quickly turn into overpay-after-the-fact. Without someone to control and monitor their use, cloud services become "blank check" solutions that are no more cost-efficient than existing on-premise implementations.

On the financial side, CFOs are looking for cost assurances. For many enterprises, the cost of IT is the single biggest operating expense. Certainly, datacenters operating in public or private clouds solutions can often produce energy savings and reduced service cost when managed effectively. But finance executives worry that critical business policies - the ones that will produce real cost and computing efficiencies - will not be followed.

Finally, those responsible for compliance are concerned that any mission-critical business system is in compliance with governance rules. For any cloud to work, industry mandates must be followed, Intellectual Property must be protected, and data must be preserved.

When one of these entities wins out at the expense of the others, cloud implementations fail. Innovation may occur - but it doesn't serve the bottom line. Line-of-business personnel get new tools that are difficult and restrictive to use. The enterprise is suddenly vulnerable to potentially catastrophic IT failures. Or, IT administrators are largely out of the loop, and no one is accountable.

Clearly, technology must serve the needs of people and organizations. And that means all levels of the organization. When one part of the organization is allowed to assert itself in enterprise cloud decision-making at the expense of another, imbalances occur and projects miss the mark.

It's essential to the success of cloud initiatives that enterprises seek out the needs and interests of all parties. IT managers deserve visibility in how the cloud is owned, structured and managed - just as consumers should rightly demand the ability, within mutually understood limits, to adjust the compute, storage and networking resources as they see fit in order to adjust to changing business conditions. This can be accomplished by role-based empowerment, where the right level of capability is granted to those with the sophistication to use it, while others perhaps select from a set of pre-built applications.

CFOs should expect that the organization will avail itself of the best possible opportunities for efficiencies in outsourced services, deployment, energy consumption, maintenance and licensing. And compliance is correct that an enterprise cannot function if its fundamental interests, and those of its customers and the public, are not protected.

With an enlightened design and operating environment in place, enterprise clouds can, in fact, avoid the critical missteps that derail so many projects. What's more, the whole actually becomes better than the sum of its parts, since everyone benefits from (and can lay claim to) the performance of the system.

When those responsible for cloud implementations listen to their constituents, cloud solutions can become one of an enterprise's biggest strengths, and deliver true ROI. This is the promise, and the potential, of the enterprise cloud - the hype that can actually turn into reality.

What do you think? What are your experiences and advice for creating a balanced enterprise cloud? Share in the dialogue by tweeting your thoughts/feedback and hashtag them with either #tightrope or #cloudexpo, or post your thoughts online at: www.petemalcolm.com and plan to participate in the live town hall meeting on November 9 in the general session at Cloud Expo 2011 Silicon Valley at the Santa Clara Convention Center in Santa Clara, California.

More Stories By Pete Malcolm

Pete Malcolm is CEO of Abiquo, a leading vendor of Cloud infrastructure management solutions. Described by SYS-CON's Jeremy Geelan as “a beacon of light amid the murky fog surrounding Cloud Computing”, Malcolm is the inventor of the term “Resource Cloud”, a concept which provides complete separation between physical infrastructure providers and virtual enterprise consumers, with substantial benefits to both. Malcolm was previously founder and CTO of Orchestria, Benchmark Capital’s first European Entrepreneur-in-Residence, and a Senior Vice President with CA, Inc.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Located in booth #314, the Bsquare team will present DataV demos and discuss how DataV will help customers put their data to work to improve business outcomes. DataV is unlocking new initiatives across a wide landscape of customers in industries such as industrial manufacturing, transportation, retail and mobile. The solution is designed to complement a new project start or help to enrich an existing machine investment.