TORONTO -- (Marketwire) -- 10/18/11 -- Eli Singer, founder and president, Entrinsic, with co-host Nygel Weishar, Sysomos' social media and community relations specialist, present "Use the Social Web to Deliver Client Pitches that Win New Business Every Time," a free one-hour webinar on October 19. This exclusive expert-led session will reveal what today's creative agencies have at their disposal when pitching new business: social media.

Never before has it been so easy to evaluate the performance of past and current campaigns, gauge market sentiment, research competitors, and listen in on customer conversations. Through social media monitoring and analytics, agencies can use social channels as real-time focus groups that offer better and more accurate insights into trends, reactions and behaviors. This webinar, together with a new white paper from Sysomos, "How Agencies Can Use the Social Web to Deliver Better New Client Pitches," will demonstrate how agencies can supplement traditional research conducted to prepare client pitches with social media research, design impressive pitches and deliver compelling presentations that bring in more business. Attendees will learn more about:

• Delivering a pitch -- understanding the 360 degree view and the consumer landscape
• Four main approaches to pitching
• How to evaluate existing social campaigns
• What to look for in past campaigns

Webinar details:

• What: Free webinar "Use the Social Web to Deliver Client Pitches that Win New Business Every Time" (#blsm)
• When: Wednesday, October 19, 2011, 11 a.m. PDT / 2 p.m. EDT. Note: The session is 60 minutes in length and is archived for later viewing. All registrants receive access to the archived webinars.
• Who: Eli Singer (@elisinger), founder and president, Entrinsic, and co-host Nygel Weishar (@nweishar), Sysomos' social media and community relations specialist
• To Register: Click here to register for "Use the Social Web to Deliver Client Pitches that Win New Business Every Time"

Resources

• Download the white paper, "How Agencies Can Use the Social Web to Deliver Better New Client Pitches"
• Visit the Sysomos business library for social media
• Visit the Sysomos website
• Explore the Sysomos blog

About Sysomos
Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.

About Eli Singer
Eli Singer's involvement in blogging at the cusp of this new medium landed him in Marketing Magazine's "Ones to Watch 2006." Today, Eli offers distinctive thought leadership in the world of social media. He founded the Toronto-based strategic corporate social agency Entrinsic out of a belief that thoughtful, strategic social engagement online can be a strong driver of business goals. The agency's clients have included Google, Coca-Cola, vitaminwater, MoMA and the Bank of Montreal. His commitment to the online digital community is reflected in his support of key industry events, including Social Media Week Toronto and the Webby Awards. In 2008 Eli was published in the Harvard Business Review, writing about how social media can create a culture of collaboration, transforming civic institutions and reinvigorating their relationships with stakeholders. He is also the creator of Casecamp, Canada's social media unconference. Eli holds an honours degree from The Richard Ivey School of Business.

About the Sysomos business library for social media
The Sysomos business library for social media contains a compilation of white papers, reports, webinars and more, designed to help organizations expand their thinking about social media and capitalize on conversations to impact every area of their business. Through real-world applications, organizations can discover how social media insights can be applied in the areas of campaign promotion and management, customer service, product and offer development and sales. The business library also contains in-depth resources for agencies and information about social media monitoring and research products to assist organizations in ramping up their social media efforts.

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