|By PR Newswire||
|October 5, 2011 11:00 AM EDT||
CUPERTINO, Calif., Oct. 5, 2011 /PRNewswire/ -- As part of its annual Insight event for the analyst community, Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, today unveiled the company's vision for a smarter security model inspired by a changing security landscape now marked by data breaches, and the opportunities and challenges generated by mobile devices, cloud implementations and targeted attacks.
Trend Micro CEO, Eva Chen, outlined her vision of the new model, the core of which centers on a data-centric, anti-hacker framework:
- The security industry is at a crossroads, facing a complicated horizon that covers an escalation of targeted attacks against companies; growth in the use of unsecured personal mobile devices; and cloud implementations where data can be accessed anytime, anywhere. A bolder approach to security is needed within this new environment where users don't know who or what to trust.
- Unlike traditional, perimeter-centric security, which assumed protectable boundaries surround critical data, the new model recognizes the level to which data is exposed and aims to rebuild lost confidence by shifting focus to the data itself.
- Trend Micro plans to build trust within the post-PC landscape where data and devices are exposed and ubiquitous. The new security model puts the spotlight on data by integrating threat and data protection capabilities within a unified framework, ensuring visibility into who is accessing what data, when, where and how.
- This new model updates and adds to the power of the Trend Micro(TM) Smart Protection Network(TM) infrastructure, which correlates data from more than 70 billion daily queries and has protected more than 130 million users since it was first unveiled in 2008. Customers of all sizes will continue to benefit from this real-time, cloud-based protection.
- Under this vision, the company will build upon the cloud-based security of the Smart Protection Network by adding two essential capabilities developed with the underlying principle that data needs to be protected wherever it travels and wherever it resides:
- Smarter threat protection brings the power of Trend Micro's global, cloud-based detection and correlation technologies inside a customer's environment with newly-developed local threat intelligence throughout their network to identify and protect against targeted attacks.
- Smarter data protection enables integrated data protection and contextual awareness throughout the organization to ensure the confidentiality and protection of valuable data across physical, virtual and cloud environments.
- Trend Micro is delivering more adaptive and contextually-aware security that protects the data itself - whether on a device or server; at home or on the road; in physical, virtual or cloud environments -- and provides the intelligent integration and coordination required to manage, control and defend that data in real time.
Benefits for both businesses and consumers
- For businesses, the realization of Trend Micro's vision will mean better, faster threat protection; adaptive security that enables rather than hinders business productivity; and increased efficiency and manageability of their security, which leads to lower TCO. It means they can embrace the opportunities and advantages of cloud computing and consumerization with new confidence.
- For consumers, Trend Micro will be better equipped to protect their digital lives located on computers, smartphones, or smartpads. With security threats becoming more pervasive and cybercriminals targeting consumers on mobile devices or engaging with friends on social networking sites, consumers of all ages need smarter, more complete protection.
During 2012 and beyond, this smarter new security model will be integrated into select Trend Micro security solutions already powered by the Smart Protection Network, serving customers who are especially concerned about their journey into the cloud, the growth of consumerization of IT within their companies, and the spread of targeted attacks. The model will manifest itself across four main Trend Micro cloud solution "pillars" of: data, infrastructure, mobile devices, and applications.
"Stagnation is not an option in an industry where a multi-billion dollar cybercriminal enterprise works relentlessly to steal customers' data - and their trust. We need to continually innovate to stay ahead, and help our customers regain confidence as we deliver better security. Three years ago, Trend Micro led the industry with the Smart Protection Network, which delivered security from the cloud. Now, we are moving even further ahead in the face of advanced, multi-faceted, targeted attacks by leveraging our scalable cloud security advantage and customizing it for the data, infrastructure, devices and applications supporting the cloud journey."
Steve Quane, Chief Product Officer, Trend Micro
"This is a fundamental change in the approach to security for organizations who have relied on a perimeter-based network security model, and for consumers whose digital lives are increasingly mobile. Our new data-centric framework takes into account the changes required to secure data in an accelerating cloud-dominated world."
For the presentation on this vision please visit our media room.
About Trend Micro
Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro(TM) Smart Protection Network(TM) cloud computing security infrastructure, our products and services stop threats where they emerge - from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.
Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://trendmicro.mediaroom.com/ and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.
SOURCE Trend Micro Incorporated
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 25, 2017 01:45 PM EDT Reads: 3,224
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 25, 2017 01:30 PM EDT Reads: 1,611
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 25, 2017 01:15 PM EDT Reads: 1,983
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 25, 2017 12:45 PM EDT Reads: 1,807
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 25, 2017 12:45 PM EDT Reads: 1,591
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Mar. 25, 2017 12:30 PM EDT Reads: 5,013
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 25, 2017 12:30 PM EDT Reads: 1,112
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 25, 2017 12:00 PM EDT Reads: 854
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 25, 2017 11:15 AM EDT Reads: 1,472
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
Mar. 25, 2017 11:00 AM EDT Reads: 3,492
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 25, 2017 10:45 AM EDT Reads: 2,031
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 25, 2017 10:00 AM EDT Reads: 2,872
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Mar. 25, 2017 09:15 AM EDT Reads: 4,176
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 25, 2017 08:30 AM EDT Reads: 1,989
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 25, 2017 08:00 AM EDT Reads: 4,046
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Mar. 25, 2017 08:00 AM EDT Reads: 13,976
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 25, 2017 06:45 AM EDT Reads: 2,764
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 25, 2017 03:00 AM EDT Reads: 5,746
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 25, 2017 12:15 AM EDT Reads: 1,733
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 25, 2017 12:00 AM EDT Reads: 639