Welcome!

Agile Computing Authors: Elizabeth White, Karyn Jeffery, Flint Brenton, Liz McMillan, Scott Allen

News Feed Item

Trend Micro Envisions Smart, Data-centric Security for the Post-PC Era

Consumerization, cloud adoption and targeted attacks drive the need for a new security model.

CUPERTINO, Calif., Oct. 5, 2011 /PRNewswire/ -- As part of its annual Insight event for the analyst community, Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, today unveiled the company's vision for a smarter security model inspired by a changing security landscape now marked by data breaches, and the opportunities and challenges generated by mobile devices, cloud implementations and targeted attacks.

Trend Micro CEO, Eva Chen, outlined her vision of the new model, the core of which centers on a data-centric, anti-hacker framework:

  • The security industry is at a crossroads, facing a complicated horizon that covers an escalation of targeted attacks against companies; growth in the use of unsecured personal mobile devices; and cloud implementations where data can be accessed anytime, anywhere. A bolder approach to security is needed within this new environment where users don't know who or what to trust.
  • Unlike traditional, perimeter-centric security, which assumed protectable boundaries surround critical data, the new model recognizes the level to which data is exposed and aims to rebuild lost confidence by shifting focus to the data itself.
  • Trend Micro plans to build trust within the post-PC landscape where data and devices are exposed and ubiquitous. The new security model puts the spotlight on data by integrating threat and data protection capabilities within a unified framework, ensuring visibility into who is accessing what data, when, where and how.
  • This new model updates and adds to the power of the Trend Micro(TM) Smart Protection Network(TM) infrastructure, which correlates data from more than 70 billion daily queries and has protected more than 130 million users since it was first unveiled in 2008. Customers of all sizes will continue to benefit from this real-time, cloud-based protection.
  • Under this vision, the company will build upon the cloud-based security of the Smart Protection Network by adding two essential capabilities developed with the underlying principle that data needs to be protected wherever it travels and wherever it resides:
    • Smarter threat protection brings the power of Trend Micro's global, cloud-based detection and correlation technologies inside a customer's environment with newly-developed local threat intelligence throughout their network to identify and protect against targeted attacks.
    • Smarter data protection enables integrated data protection and contextual awareness throughout the organization to ensure the confidentiality and protection of valuable data across physical, virtual and cloud environments.
  • Trend Micro is delivering more adaptive and contextually-aware security that protects the data itself - whether on a device or server; at home or on the road; in physical, virtual or cloud environments -- and provides the intelligent integration and coordination required to manage, control and defend that data in real time.

Benefits for both businesses and consumers

  • For businesses, the realization of Trend Micro's vision will mean better, faster threat protection; adaptive security that enables rather than hinders business productivity; and increased efficiency and manageability of their security, which leads to lower TCO. It means they can embrace the opportunities and advantages of cloud computing and consumerization with new confidence.
  • For consumers, Trend Micro will be better equipped to protect their digital lives located on computers, smartphones, or smartpads. With security threats becoming more pervasive and cybercriminals targeting consumers on mobile devices or engaging with friends on social networking sites, consumers of all ages need smarter, more complete protection.

Roadmap

During 2012 and beyond, this smarter new security model will be integrated into select Trend Micro security solutions already powered by the Smart Protection Network, serving customers who are especially concerned about their journey into the cloud, the growth of consumerization of IT within their companies, and the spread of targeted attacks. The model will manifest itself across four main Trend Micro cloud solution "pillars" of: data, infrastructure, mobile devices, and applications.

Supporting quotes:

Eva Chen, CEO, Trend Micro

"Stagnation is not an option in an industry where a multi-billion dollar cybercriminal enterprise works relentlessly to steal customers' data - and their trust. We need to continually innovate to stay ahead, and help our customers regain confidence as we deliver better security. Three years ago, Trend Micro led the industry with the Smart Protection Network, which delivered security from the cloud. Now, we are moving even further ahead in the face of advanced, multi-faceted, targeted attacks by leveraging our scalable cloud security advantage and customizing it for the data, infrastructure, devices and applications supporting the cloud journey."

Steve Quane, Chief Product Officer, Trend Micro

"This is a fundamental change in the approach to security for organizations who have relied on a perimeter-based network security model, and for consumers whose digital lives are increasingly mobile. Our new data-centric framework takes into account the changes required to secure data in an accelerating cloud-dominated world."

For the presentation on this vision please visit our media room.

About Trend Micro

Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro(TM) Smart Protection Network(TM) cloud computing security infrastructure, our products and services stop threats where they emerge - from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.

Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://trendmicro.mediaroom.com/ and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.

SOURCE Trend Micro Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...