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Web 2.0 Journal: Blogging Software Provider Six Apart To Partner With Bokee

To Make It Easy For Chinese Businesses To Communicate With Their Customers Through Blogging.

Six Apart, provider of the blogging software , has partnered with Bokee,  blog hosting company in China, to make it easy for Chinese businesses to communicate with their customers and for employees to communicate internally through blogging. Under an agreement announced today, Bokee will localize and distribute Movable Type, Six Apart’s leading web publishing platform, to Chinese businesses and educational institutions, beginning in Q2.

Movable Type has become the preferred platform for business blogging, with companies across the globe using the installable software to easily communicate externally with their customers and internally among employees. With Movable Type’s user-friendly interface, employees don’t have to rely on web designers or IT professionals to create weblogs. Instead, they can easily design and maintain weblogs that are richly featured, scalable and customizable, enabling vibrant communication with those who are central to their businesses. Because users run Movable Type on their own servers, they are able to control their own content.

“We’re excited about the Bokee partnership because it helps us achieve Six Apart’s goal of bringing blogging to businesses around the globe,” said Barak Berkowitz, Six Apart’s chief executive officer. “China’s leading blog hosting company is now our partner, distributing our flagship business blogging platform. This means businesses in China, Japan, Europe and the United States all have access to Movable Type through Six Apart or local distributors, enabling blogging as an essential part of their communications.”

“Six Apart has the best blogging products in the world and I believe Movable Type can bring great value to our customers.” Said Fang Xingdong, chairman and CEO of Bokee. “Six Apart is the one of our most important partners in helping us reach our ultimate business goal of enabling blogging for all kinds of customers in China.”

“There are an estimated 15 million blogs in China, most of them written by individuals,” said Anil Dash, Six Apart’s vice president of professional products. “We believe business blogging in China will also grow, becoming as enthusiastically embraced in China as it is in Japan, where Movable Type is the de facto standard for business blogging. Movable Type's support for Chinese language blogging now gives Chinese businesses a first-rate choice for installable blogging tools.”

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The Web 2.0 Journal News Desk keeps you up to speed with all that's happening in the world of the read/write Web and all its mushrooming new facets - from tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web.

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Web 2.0 Journal News Desk 03/25/06 08:17:52 PM EST

Bokee, a blog hosting company in China, will localize and distribute Movable Type, Six Apart's web publishing platform, to Chinese businesses and educational institutions.It will make it easy for Chinese businesses to communicate with their customers and for employees to communicate internally through blogging.

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