Click here to close now.




















Welcome!

Agile Computing Authors: Cloud Best Practices Network, Liz McMillan, Georgiana Comsa, Elizabeth White, Jason Bloomberg

Related Topics: Agile Computing

Agile Computing: Article

i-Technology Viewpoint: What Are the Drivers of Social Software's Success?

Is social software more powerful than any other form of software, and if so why?

Have you subscribed yet to Dion Hinchcliffe's "Web 2.0 Blog"? Just in case you haven’t, let me say that it's a weblog very much worth while subscribing to. In a recent post for example Dion writes that it's time we start understanding the “exact underlying reasons why [social software] is so compelling” if we would want to apply it to the business world.

Check out the graphic he has shared because it will certainly help understand a thing or two. At the end of his piece, Dion asked an open question: “Do you think network effects will make social software more powerful than any other form of software?“

I thought I would venture to give my own take in trying to help find a good answer to his great question.

The short answer is: Yes, I very much think so - I think that the network effect will cause social software to eventually take over most of whatever other forms of software that may be out there.

My reasons for thinking this will happen are threefold. All three are related to those network effects as key components to make it all work out the way it was first envisioned:

Passion: There's no doubt that passion is, perhaps, one of the key network effect components that will seduce more and more people into trying out new social software, especially once it has been proven that it works from a personal perspective because then it is ready to go into the business world. In one of the comments to Dion's blog referenced above, there is talk of having reached a critical mass and I would agree with that. One of the best ways to boost and increase that critical mass is just by augmenting the passion some of those folks already have, so that it becomes contagious to get busy using that social software. That is what has happened to most of the Web 2.0 offerings that are out there, growing really fast at the moment. They are passionate about using that offering and even more they are sharing that passion with others. That would be a key connector to the business world.

Trust: This is the other most significant component of every network effect. Ee are all social creatures, but we are social creatures who need to create bonds with those around us in order to benefit from those social connections the most. One of the best ways of doing that is by having enough trust built up across the board and help spreading it around as widely as possible.

We all know that in every working business environment people are more willing to share what they know if they have a sense of trust of those with whom they are going to collaborate closer. And there's no denying that one of the most powerful options to help build up on the trust skills is by making use of social capital. In short: Social Software again. Examples so relatively simple as using different icebreakers, sharing favourite links, pictures, music, podcasts, etc. are just a few of the capabilities that social software is putting together and which help increase trust in whatever the business environment.

Involvement: Finally, to make it all work and to make social software more powerful than any other form of software, we would need to ensure that people are motivated and involved enough to want to make a difference. To want to come out, stand up and share what they know, because they actually want to do it and not because they may have been told to do so or because they may be getting in return whatever the incentive. Involvement is one other key element that will help people understand that through their passion and trust in each other they can let themselves go and get further involved with the task at hand - sharing what they know and collaborating with each other.

More Stories By Luis Suarez

Luis Suarez is an Education Specialist working in the
Community Building programme from Business Consulting Services, Learning
and Knowledge, IBM Netherlands. He has been involved with Knowledge
Management for the last six years and has developed a passion for
everything that relates to Knowledge Management and related tools,
Communities of Practice, Remote Collaboration, Social Networking and
related tools including Web 2.0 / social software. You can read and find
out much more by heading over to either one of his Internet weblogs:
http://www.elsua.net (elsua - A KM Blog) or
http://blogs.ittoolbox.com/km/elsua (elsua - The Knowledge Management
Blog).

Comments (4) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
DataPoint 03/11/06 07:25:01 AM EST

Wikipedia reminds us that the term "social software" also arose in the late nineties to describe software emerging out of alliances between programmers and social groups whose particular kinds of cultural intelligence are locked out of mainstream software.

[from Wikipedia]
"In this understanding of the term, the social is understood to also have a political and aesthetic sense, not simply acting as a kind of glue for a collection of normatively understood 'agents' whose inter-relations are formatted by software. What both positions share is an understanding that particular design decisions and the grammar of interactions made possible by each piece of software is socially significant.

As the term has become more important to the computer industry, this earlier use of the term has often been edited out of memory."

Social Software 03/09/06 07:52:14 AM EST

Anyone seen Clay Shirky's Clay grid relating increasing community freedom on the X-axis and increasing annoyingness (suscepitiblity to common group problems) on the Y? The curve was steep and sudden. As freedom grows, so does trouble.

He proposes development of a pattern language - a tool adopted from architecture for describing issues and strategies or problems and solutions without being overcontrolled.

Social Software 03/09/06 07:52:01 AM EST

Anyone seen Clay Shirky's Clay grid relating increasing community freedom on the X-axis and increasing annoyingness (suscepitiblity to common group problems) on the Y? The curve was steep and sudden. As freedom grows, so does trouble.

He proposes development of a pattern language - a tool adopted from architecture for describing issues and strategies or problems and solutions without being overcontrolled.

Web20 Is Here 03/09/06 06:47:02 AM EST

The three reasons are spot-on. Passion is all too rarely mentioned as a driver, yet it's probably the key one.

@ThingsExpo Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.