Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Stackify Blog, Pat Romanski, Shelly Palmer

Related Topics: Agile Computing

Agile Computing: Article

You Know You're Web 2.0 When...

"Long Live Web 2.0, Whatever the Name"

Yes, the title of this piece is sure to be a bit provocative as the term Web 2.0 bottoms out with a vengeance in the infamous trough of disillusionment.  Those in the know realize it's no longer cool to say Web 2.0 in many technology circles.  Even the IT columnist blowhard John C. Dvorak lined up this week to take the obligatory swipe at Web 2.0, possibly to coincide with O'Reilly's latest talk about it at the sold-out Emerging Technology conference this week (best quote: Web 2.0 represents "people inside the machine".)   And Gibu Thomas just made a great set of observations about what people in general think about Web 2.0 taken from a group podcast made at the recent Naked Conversations launch partyUpshot: Most people actually equate Web 2.0 with an Ajax browsing experience.

Strikingly, all this hand-waving and gnashing of teeth is over a whole lot of nothing.  I personally, though well known as a proponent of Web 2.0, am
completely ambivalent about the term itself.  Like anything, it's what's actually happening that really matters and it just turns out that the term Web 2.0 is the best and most articulate vision of what we're seeing unfolding on the Web today.  And though some folks see many of the smaller startups as doomed to failure in a crowded market, it's much more about the bigger story of the billion people on the Web today and what they're doing.  Because they aren't going away.

I look around at terrifically exciting technologies like
Ruby on Rails (lightweight programming models), the community created tag clouds that are available on more and more sites (harnessing collective intelligence and folksonomies), pervasive syndication and Web servicing of content via RSS (small pieces, loosely joined and Web as Platform), and yes, even rich, immersive, roaming software (Ajax and RIAs).  These are all indicators of a larger trend:  The emergence of a social software super platform that rapidly evolves as reflection of its combined users and their information.


Web 2.0 as the Social Software Super Platform


Now, John Dvorak was right in one sense in his article.  That most people don't care about Web 2.0 and they never will, they just want to get things done. And a big piece of Web 2.0 is using the Web to do things yourself.  In this respect, I certainly agree.  The part where he's wrong is that the supply side of the equation has to know what the pieces of Web 2.0 are in order to create great online social software.  Web 2.0 really is design patterns and business models for the next generation of the Web.  Saying that Web 2.0 is purely about self-service is laughably naive, incomplete, and wrong-headed.  However, I do agree with John that a lot of this is "old wine in new bottles."  I've written extensively about this, probably the best in The Timeless Way of Building Software; what's old is new again though with a different twist and a whole lot more scale.

Anyway, you're probably here to see how you know that you're Web 2.0.  Here are some ways.  And of course, you're always more than welcome to add all the ones I missed at the bottom.


You Know You're Web 2.0 When...


  • You can easily comment on, or preferably, actually change the content that you find on a Web site.
  • You can label your information with tags and use them to find that information again.
  • Your Web page doesn't reload even once as you get a whole lotta work done.
  • You are actively aware of other users' recent activity on a site.
  • It's possible for you to easily share with others the information you're contributing on the Web site.
  • You can syndicate your information on a Web site elsewhere on the Internet through a feed like RSS or Atom.
  • You can pick and choose the pieces of a Web site that you like and then add that functionality to your own site.

  • There are easy ways to find out what content is the most popular or interesting at the moment.
  • You heard about a new Web site because a friend enthusiastically recommended it to you out of the blue.
  • There happens to be a mind boggling amount information and a lot of people on a site, yet it seems easy to find what you want and communicate with others.
  • Everything you ever added to a given Web site can be removed easily at your whim.
  • The Web site actively encourages you to share and reuse its information and its services with others.  And it even provides a license to do so.

And of course there's a lot more and I can easily see how it might seem like people are throwing in the kitchen sink when they use the Web 2.0 umbrella term.  But the ideas really are linked together (again see the aforementioned Timeless Way of Building Software) and reinforce each other, often critically.  The good news is still that people don't have to understand much of this to use it, but we do, and must, in order to build it.  Start studying...

So, long live Web 2.0, whatever the name.  Or, can we just build some great software with these ideas without arguing about the term?

posted Wednesday, 8 March 2006

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to [email protected] to share your product and company news coverage with AJAXWorld readers.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
NameGames Suck 03/09/06 01:34:59 AM EST

> [From the article] can we just build some
> great software with these ideas without
> arguing about the term?

Hear, hear.

My 2c 03/09/06 01:32:55 AM EST

|| You are actively aware of other users' recent activity on a site.||

This is they key characteristic of them all, I think.

@ThingsExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...